Hey all! Happy New Year! 🍾
The holidays are over, the gifts are unwrapped, and the festive treats have been eaten. It’s time to look forward to a brand-new year of opportunities and growth.
As always, WPForms is here to support you every step of the way. If your New Year’s Resolution is to grow your business, we’ve got your back.
As for the team, we’re back at work already! We’re proud to be the best form builder for WordPress, and we’re working on improvements that’ll keep us in the top spot all year round.
In our upcoming release, you’ll see some improvements to the WPForms experience. Stay tuned to the blog for more news on that.
While we’re thinking ahead to the new year and new opportunities, here’s a quick recap of the ways WPForms will support your business growth this year.
1. Get More Form Conversions
When customers ask me the easiest way to grow, I recommend they track form conversions.
When a form ‘converts’, it means that a visitor completed the form and submitted it. You converted an anonymous visitor into someone you can identify, talk to, and work with.
That’s why form conversions are the key to getting more sales leads and business inquiries.
Splitting a form into steps, or pages, is great way to get more form entries. But I have something even better: the Lead Forms addon.
In WPForms, Lead Forms are like multi-step forms, but with a little extra magic built in ✨
Lead Forms are designed for situations when conversions really matter:
- We took all the things you love about our groundbreaking Conversational Forms addon.
- We added the components that make multi-step forms great.
- And we designed a totally new form layout that’s optimized to convert.
The end result is a killer combo that will drive your form conversions to new heights in 2024.
If you want just one way to become a WPForms success story in 2024, I highly recommend you convert your most critical contact forms to Lead Forms. Just watch what happens to your conversion rates.
So: once you have the lead, how will you know if you’re making a return on your investment? WPForms can help with that.
2. Boost & Track WordPress Payments
Installing an eCommerce plugin is a big project. Why spend time setting up shipping, product metadata, and sales tax when you could hit the ground running today?
My goal for 2023 was to bring easy payments to every business and nonprofit. I wanted our payment tools to be accessible to beginners, agencies, and experts alike. My team achieved that by rolling out Stripe for everyone.
But taking payments is just one part of building a business. You also need track your returns.
With the innovative payment screens in WPForms, you can see sales, subscriptions, and refunds all in one place. You no longer need a dedicated eCommerce plugin to get these insights.
Next, we wanted to make sure that our customers had the power to run seasonal sales to boost revenue. This marketing strategy works for us, and it’ll work for you in 2024 too.
I recommend the Coupons addon for a simple, hassle-free way to add a coupon to any payment form in WordPress.
WPForms makes it easy to create coupons for flash sales and promotions. Once you have a payment form, share a coupon with your email marketing list or create a one-time coupon for a local customer.
That’s it! You’re ready to compete with the big guys next time Black Friday rolls around!
Using coupon codes is a great way to refresh your marketing strategy for 2024. I highly recommend that you try it out.
3. Provide Instant Feedback
When you’re shopping around and looking for quotes, waiting for a call back is a hassle.
If you’re using email correspondence for sales inquiries, you’re losing money. By the time your visitor reads your reply, they likely decided to buy from someone else.
Most people want to make a purchasing decision today.
In fact, we can do better. Let’s reduce that decision to a matter of seconds:
WPForms Pro can your contact forms into a dynamic lead generation machine. You can give potential customers the answers they’re looking for… in real-time.
❌ No inbox bursting with unanswered emails.
❌ No need for customers to wait around for a call back.
Behind the scenes, our Calculations addon is doing the hard work. It’s the most powerful calculation plugin for WordPress.
Adding a calculation is as easy as customizing your field settings.
Get ahead of your competitors with instant calculations. I know you’ll see positive results!
4. Automate and Integrate
Last but by no means least, upgrading to WPForms Pro in 2024 will let you make better use of the valuable data you collect.
While it’s great to get form entries by email, or store entries in WordPress, WPForms makes it easy to put that information to work.
Automating data collection and sending it to different platforms saves time and opens up a ton of simple marketing opportunities.Wwith the launch of our ConvertKit addon, we now provide a complete marketing suite that any small business can rely on.
To give you a flavor, WPForms Pro supports:
- Integrations with most prominent email marketing providers right out of the box
- Native Google Sheets integration for simple, automated, and secure data export
- Stripe, PayPal, and Square payments on any form
- Uncanny Automator, allowing you to connect WPForms to other services (including WooCommerce and WhatsApp)
- And 6,000+ apps via the WPForms Zapier addon.
As we get into 2024 and bring you more WPForms integrations, your options will only grow. We’re already working on the next one!
It’s time to get to work on our next release. For now, I wish you a happy and prosperous 2024!