WPForms Lite vs Pro

WPForms Lite vs Pro: Is It Worth the Upgrade? (Full Comparison)

Do you want to compare the features in WPForms Lite vs Pro?

The Pro version adds tons of useful integrations and addons that’ll help you to grow your business or nonprofit.

In this article, we’ll run through a complete comparison of WPForms Lite and WPForms Pro so you can easily see what you’ll get when you upgrade.

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How Much Does WPForms Pro Cost?

WPForms is the best form builder plugin on the market. If you own a business or nonprofit, a WPForms Pro license is a great investment that will let you do more with your WordPress website.

The Pro license unlocks almost all of the features and addons in the plugin. It costs just $399/yr and you can use your license on 5 sites.

WPForms is the best WordPress Form Builder plugin. Get it for free!

WPForms pricing

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WPForms is a contact form plugin that’s super versatile and easy to use. With Pro, you can easily create:

So: what do you get in WPForms Lite vs Pro? We’re going to break it down so you can see all the benefits of upgrading.

WPForms Lite vs Pro: Is It Worth the Upgrade?

This article will help you decide if it’s time to upgrade to a premium version of WPForms. Here’s what we’re going to look at:

First, let’s look at the form builder and how it works.

Getting Started: WPForms Lite vs Pro

WPForms Lite and WPForms Pro share the same awesome drag and drop form builder. No matter which version you start with, the WPForms editor works in exactly the same way.

Contact form

The WPForms user interface is easy to learn, too.

To add a field, you just drag it from left to right. To open the field options, click once on the field in the editor.

Drag GDPR form field onto WordPress form

You can easily make and publish a contact form in less than 5 minutes.

And our form builder is a little different from other form builders like Gravity Forms. Because with WPForms, you can expand the form builder so that it fills your entire monitor.

So it’s a WordPress plugin, but it works like a professional form builder platform!

Next, here’s another great tip. There are also no usage limits in WPForms Lite or WPForms Pro either:

WPForms Lite WPForms Pro
Unlimited forms
Unlimited responses
Unlimited views
Unlimited disk space

Keep in mind that your hosting company might have limits. For example, there might be a disk space limit on your hosting plan. But unlike hosted form builders like JotForm, WPForms won’t impose limits.

You definitely don’t want your form to be disabled right when your traffic is increasing!

Our free version has more than 8,500 5-star user reviews on WordPress.org. And 4+ million customers like you are already using it:

WPForms 5-star ratings

If you want to learn why WPForms has so many awesome ratings, check out this comparison of WPForms Lite vs Contact Form 7 to see how much easier it is to make forms without writing code.

Up next, we’ll look at the components you can use to make your forms. When you upgrade to Pro, you get to use more fields. Let’s take a look.

Form Fields in WPForms Lite vs Pro

The form fields you can use are different in WPForms Lite and the Pro version.

Let’s look at the similarities before we check out the differences:

WPForms Lite WPForms Pro
Number Slider
Multiple Choice
reCAPTCHA/ hCaptcha
GDPR Agreement

These basic fields let you easily make forms for your business, hobby site, or nonprofit. With these fields, you can easily:

If you upgrade to Pro, you get access to the ‘fancy’ fields in the plugin too:

WPForms Lite WPForms Pro
Address/ map
Date/ Time
File upload
Page break
Section divider
Credit card
Survey fields (customizable star ratings, Likert scale, Net Promoter Score)
Hidden field

These fields are super helpful when you want to:

  • Make longer forms easier to fill out: Splitting a form into sections and multi-step pages helps to make your visitors feel comfortable answering longer questions. It also avoids form abandonment because they won’t feel overwhelmed.
  • Make surveys and polls so you can conduct your own research and find out what makes your customers tick.
  • Get signed contracts, which is awesome for any business or freelancer who needs to get signed agreements.
  • Take payments using Stripe or PayPal.
  • Prevent spam with your own custom CAPTCHAs.

Custom captcha to stop spam registrations in WordPress

There are few fields in the Pro list that are especially handy, so let’s focus on those next.

First, here’s an example of the ‘smart’ phone field in action:

Smart phone field in WPForms

This field will automatically show the correct phone number input based on your visitor’s location.

This really helps to avoid confusion when you’re getting phone numbers for sales leads, especially if you have visitors from different countries.

Next up, we also wanted to show you how the address autocomplete works – because it’s awesome!

Address autocomplete geolocation in WPForms

The Pro geolocation addon will automatically detect the address and complete it for your visitor. It’s a great way to add an interactive map to your address field too!

And finally, let’s look at 1 more field that could make your workflow a lot more efficient.

Using the signature addon, your visitor can draw their signature on any form you create.

signature field wpforms

You can use this to create your own:

But wait. Are you wondering if these fields will make your forms look too complicated?

Let’s take a look at how conditional logic can help with that.

Why Use Conditional Logic on Forms?

If you’re still on the fence about upgrading, conditional logic is one of the #1 benefits of upgrading to a WPForms paid license.

With conditional logic, you can set up specific fields to show or hide automatically.

conditional job application form

For example, you could show and hide fields based on previous answers.

Conditional logic can be used in other ways too. You can:

  • Process payments only if certain conditions are met
  • Filter your survey questions according to a demographic question
  • Get more control over when marketing integrations fire and when they don’t.

With WPForms Pro, you can hide all of the fields that aren’t immediately needed, then reveal them when necessary. That way, your visitor will never see tons of empty fields that don’t apply to them.

Notifications and Entry Storage in Lite vs Pro

Both WPForms Lite and WPForms Pro will send notification emails when your form is submitted. But WPForms Pro gives you more ways to send and manage your notifications.

Here’s a quick breakdown to give you an idea of the differences.

WPForms Lite WPForms Pro
Form notification emails
CC recipients on 1 notification
Confirmation message on form submission
Multiple notifications on a form
1-click notification cloning
Form abandonment notifications
Conditional notifications

If you want to have every form entry saved in your WordPress dashboard, WPForms Pro is the best choice.

You can search and filter your entries to find exactly what you need.

Search entries to delete under a Right to Erasure request

And you can even get notifications for forms that aren’t submitted.

In fact, WPForms Pro has the best entry storage features in any WordPress form builder plugin:

WPForms Lite WPForms Pro
Form entry storage in WordPress
File uploads stored in Media Library (optional)
Survey and poll reporting
Show visitors’ location
Show user journey
Export and print entries
Mark entry read/ unread and star entries
Get form entries offline

You might be wondering what some of these features look like, so let’s focus on a few awesome things you can do with Pro entry storage.

First up, we can’t talk about Pro without talking about the surveys and polls addon!

This addon turns WPForms into a full survey platform:

Compared to professional survey tools, WPForms Pro has 3 huge advantages:

  • You can embed surveys and polls easily on your site, which makes them super easy to share and distribute. Every form has an Embed button right in the online form builder.
  • Your survey responses are all stored right in the WordPress dashboard. You don’t have to log in to different platforms to see your responses.
  • Survey charts are automatically generated in WordPress. It’s easy to download and reuse these charts any way you want.

Export survey pie chart

We also want to show you the User Journey addon that you get with WPForms Pro. This is quickly becoming one of our most popular addons!

It lets you retrace your user’s steps through your website, right up to the point that they submitted your form.

User Journey addon

Our users love the insights they get from this addon. It can help you to easily see which pages on your site are leading to form conversions.

Form Templates in WPForms Lite vs Pro

Both WPForms Lite and WPForms Pro come with templates, but there are tons more with Pro.

WPForms Lite WPForms Pro
Form templates 13+ 100+
Custom templates
Blank template
Form import

Pro gives you the same templates as the basic version, plus an extra 100+ in the form templates pack addon.

With you combine Pro templates and addons, you can easily make advanced forms like:

All of this extra functionality can help you:

  • Save time by reducing the amount of admin you have to do
  • Make more money from your site by making forms for payments or subscriptions
  • Get user submitted content without creating WordPress logins for contributors
  • Take your marketing campaigns to the next level.

Ways to Publish Your Forms

WPForms has an awesome drag and drop form editor that makes it easy to create your forms.

And you publish forms anywhere on your WordPress site.

With Pro, you can also use 2 additional layouts to display your forms:

WPForms Lite WPForms Pro
Embed forms in WordPress pages and posts using a wizard
Classic editor, shortcodes, and block editor support
Conversational forms
Landing page forms

Are you wondering what these extra layouts look like?

Conversational forms show questions one by one. When your visitor answers a question, the form automatically skips to the next one.

Conversational form in WPForms

This addon makes WPForms Pro the perfect TypeForm alternative.

Additionally, you can easily publish any form on its own landing page.

Finished webinar landing page in WordPress

Here’s the awesome thing about the form pages addon: you don’t need to write any code.

In fact, once you activate the addon, all the settings you need to create your page are right here in the form builder:

WPForms landing page in WordPress

It’s that easy! You can convert any form into a standalone landing page and convert it back whenever you want to.

Page Builder Integrations

If you’re using a page builder to create your site, WPForms Lite and WPForms Pro will both work great for that.

For example, there’s a native Elementor widget in both versions of the plugin. So WPForms is a great option if you want to make a free Elementor contact form!

The WPForms plugin also has integrations for Divi and SeedProd so you can easily embed your forms without shortcodes if you want to.

WPForms Lite SeedProd

Popular Email Marketing Integrations

Email marketing is one of the most powerful ways to get more leads from your WordPress site.

After creating a basic contact form, you could also create a newsletter signup form so people can subscribe to your email marketing list.

The Lite version lets you easily make a Constant Contact email subscription form.

Constant Contact and WPForms Lite

And WPForms Pro extends this with support for many popular email automation and marketing platforms:

WPForms Lite WPForms Pro
Constant Contact
Campaign Monitor

Don’t forget: ActiveCampaign integration is also available with the Elite license!

Connecting your email marketing service is easy.

If you don’t see your email marketing provider here, don’t worry. You can easily integrate it using another integration method. We’ll look at that next.

Bonus Integrations

Sometimes, you might want to connect your forms to services that don’t have an addon.

If you’re ready to do that, WPForms Pro is a great choice. There are 2 easy ways to make your own bonus integrations. Lite supports one of them, while Pro supports both:

WPForms Lite WPForms Pro
Uncanny Automator

Want to see how they work?

Uncanny Automator is one of our favorite WPForms integrations. It lets you easily send WPForms submissions to other plugins automatically.

Set trigger for WPForms in Uncanny Automator

If you’d like to see Uncanny Automator and WPForms in action, check out this tutorial on how to integrate WPForms and MailPoet.

The Zapier addon also lets you create your own custom connections from WPForms Pro to 3,000+ 3rd party services.

With this Pro addon, you can:

Example Zapier Zaps in WPForms

If you want even more control, keep in mind that Elite license holders get Salesforce integration and our powerful webhooks addon too.

Support in WPForms Lite vs Pro

Support is definitely one area where the Lite version and the Pro version are different. If you want the best possible experience, Pro is worth it.

WPForms Lite WPForms Pro
WordPress.org support
Ticket support
Typical response time 1-3 business days ~1 business day

As a Lite customer, you’ll always get support in the WordPress.org form for the WPForms Lite plugin.

But with Pro, you can get help even faster.

Once you’re a Pro customer, you’ll also be able to open a support ticket right from your WPForms account.

WPForms support ticket for paid licenses

So Pro gives you access to a team of WPForms experts who are standing by to help from 9am-5pm EST every weekday.

Find out more about WPForms support resources in our detailed WPForms review.

Conclusion: Which Version of WPForms is Best?

Now you have the full lowdown on WPForms Lite and WPForms Pro, you can see that WPForms Pro is definitely worth the investment!

If you’re creating different types of WordPress forms for a business, or you want to drive donations for your nonprofit, the Pro license unlocks all of the tools and addons you’ll need.

Compared to Lite, Pro gives you:

  • More fields
  • Extra templates
  • Most addons and integrations
  • Extra ways to publish and display your forms
  • Full survey functionality
  • Payment fields for one-off or recurring charges
  • Awesome visitor insights
  • And tons of ways to make forms smarter and easier to use!

Even better, WPForms Pro comes with a fuss-free 14-day money-back guarantee.

If it’s not the right fit for your website, you can get a refund for any reason – or no reason! Our support team is here to help with any billing or technical query you have.

WPForms money-back guarantee

Ready to upgrade? Buy WPForms Pro today! In just a few minutes, you’ll unlock access to almost every addon, field, and integration we’ve talked about in this review.

Get WPForms Pro Now

Still undecided? We have tons more form builder reviews for you to check out. Start with these Caldera Forms alternatives.

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