Press & Brand Assets

Hi! We’re WPForms.


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WPForms Team 2019

Introducing the NEW Lead Forms Addon for WPForms

The new Lead Forms addon is here! Now, you can turn any form into the perfect lead generation tool with a single click. With the Lead Forms addon, you'll get embeddable forms that show only one field at a time, ensuring high conversion rates with an effortless lead capture process. Click to learn more about our new addon and take your business to new heights!

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WPForms Team 2019

WPForms 2022 Year in Review (Annual Report)

2022 has been quite the year. We passed 5 million active installs and crossed over 130 million total downloads. We’re now the #7 most popular plugin on with more than 11,700 5-Star reviews. Most importantly, in 2022 we added many new features and integrations. Take a peek at our 2022 Annual Report to see […]

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About Us

Hello and Welcome to WPForms, the most beginner friendly drag & drop WordPress forms plugin. At WPForms, we build software that helps you create beautiful responsive online forms for your website in minutes.

Learn More About Us
WPForms Team 2019

Press + Brand Assets

Thank you for your interest in WPForms! We’re happy to share some of our brand assets for media use. Feel free to download these once you’ve gone through our guidelines. You can download individual assets such as the WPForms logo and mascot here, or download our Press Kit for more.

Download Press Kit


WPForms® is one word. Capitalize the W, P, and F.







WP Forms



Sullie, the bear, is our official mascot and a vital part of the WPForms brand. Sullie icons come in three versions: Standard, Full Body, and Outlined.

WPForms Standard Sullie

Standard Sullie

WPForms Full Body Sullie

Full Body Sullie

WPForms Outlined Sullie

Outlined Sullie


Brand Colors

These are our brand colors. Copy the HEX codes below.






Screenshots + GIFs

We’ve provided access to some complementary screenshots and gifs that illustrate the WPForms plugin in action. Here are a few to get you started if you’re looking for current WPFoms screenshots.


Add New Form Dashboard


Drag & Drop Builder


Form Settings


Survey Results Dashboard


Conversational Forms (GIF)

Please Don’t:

  • Display these in a way that implies a relationship, affiliation or endorsement by WPForms of your product, service or business.
  • Use these graphics as part of your own product or service’s name.
  • Alter these graphics in any way or combine them with other graphics without written consent from WPForms.
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