Privacy Policy

Your privacy is very important to us. At WPForms we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store unencrypted personal information on our servers unless required for the on-going operation of our site.

WPForms LLC (“WPForms”) operates several websites including It is WPForms’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, WPForms collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. WPForms’s purpose in collecting non-personally identifying information is to better understand how WPForms’s visitors use its website. From time to time, WPForms may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

WPForms also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. WPForms only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to WPForms’s websites choose to interact with WPForms in ways that require WPForms to gather personally-identifying information. The amount and type of information that WPForms gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive WPForms updates via email, we collect their emails. In each case, WPForms collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with WPForms. WPForms does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

WPForms may collect statistics about the behavior of visitors to its websites. For instance, WPForms may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. WPForms may display this information publicly or provide it to others. However, WPForms does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

WPForms discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on WPForms’s behalf or to provide services available at WPForms’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using WPForms’s websites, you consent to the transfer of such information to them. WPForms will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, WPForms discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when WPForms believes in good faith that disclosure is reasonably necessary to protect the property or rights of WPForms, third parties or the public at large. If you are a registered user of an WPForms website and have supplied your email address, WPForms may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with WPForms and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. WPForms takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. WPForms uses cookies to help WPForms identify and track visitors, their usage of WPForms website, and their website access preferences. WPForms visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using WPForms’s websites, with the drawback that certain features of WPForms’s websites may not function properly without the aid of cookies.

Usage Tracking

WPForms collects certain information through usage tracking. The purpose of usage tracking helps WPForms to better understand our users and their website needs by looking at a range of variables in their WPForms plugin, WordPress, and web host. This information allows us to continuously improve our product as well as our Q&A / testing process. The information may include the license key (and type), plugin activation dates, form and entry statistics to help us make sure our features and updates get tested in situations that closely match our customers’ site environments and WPForms usage. In addition, WPForms may collect statistics for its WPForms Challenge that includes whether the challenge was started, whether it was completed, and how long it took in order to continue to improve the onboarding experience. We may also collect information of active integrations and plugin settings but sensitive settings such as API keys are automatically excluded from tracking.

Our usage tracking includes collecting information as to the WordPress active theme/plugins, locale, timezone, whether SSL enabled, or if a site is a multisite, and the site URL. In addition, the usage tracking includes determining the PHP and MySQL Versions in order to help us make sure our testing procedures have proper coverage to avoid compatibility issues, and determining the server software, which is used for testing purposes.

Opting Out of Usage Tracking

If you have a paid license with WPForms, then you will by default be opted into usage tracking. To disable this, please reach out to support and they will happily help out. If you’re using WPForms Lite and would like to enable usage tracking so that our team can keep making our product better, then please go to WPForms > Settings > Misc. On this screen, you’ll need to check the Allow Usage Tracking checkbox.

WPForms Lite Connect

If you do not have a paid license with WPForms, then you may use WPForms Lite without any cost to you. WPForms Lite has limited features and does not allow form entry information to be saved on your website or to view the form entry information within your website. Instead, the form entry information is emailed to you. However, as a WPForms Lite user you have the option to opt into our WPForms Lite Connect service that securely stores the form entry information on WPForms’ infrastructure as a backup. The form entry information is first encrypted on your website before being transmitted to us and stored at no cost to you.

The type of form entry information we store includes 1) encrypted form entry details, 2) form ID of each entry, 3) website administrator email address, 4) website administrator first name and last name, 5) website domain, 6) website service IP address (i.e., access token), 7) user agent, and 8) WordPress version.

If you opted into WPForms Lite Connect and would like disconnect and opt-out, then please go to WPForms > Settings > Misc. On this screen, you’ll need to uncheck the WPForms Lite Connect checkbox.

Google Sheets Addon

WPForms’s Google Sheets addon allows our users to easily save WPForms entries into a Google Sheet inside of their Google Drive.

Should you elect to use this addon/feature, our Google Sheet addon uses the Google Drive and Google Sheets APIs to allow you to save the entries to a new or existing Google Sheet.

WPForms discloses client Google account information with prior user consent only to those of its employees, contractors, and affiliated organizations that (i) need to know that information in order to process it on WPForms’s behalf or to provide the services available at WPForms websites (ii) and to provide necessary technical support for our services.

WPForms discloses the use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

You can learn about the use of Google oAuth permissions here.

Your Data Protection Rights Under The General Data Protection Regulation (GDPR)

If you are a citizen of a European country, you may have specific data protection rights under the European Union’s General Data Protection Regulation (the “GDPR”) and the equivalent Swiss arrangements. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal information.

If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us at [email protected].

In certain circumstances, you have the following data protection rights:

  • request a copy of your Personal Information;
  • request that your inaccurate or incomplete Personal Information is corrected;
  • request that your Personal Information that we are not legally required to keep be deleted and destroyed;
  • object to processing or request that the processing of your Personal Information is restricted in certain circumstances or withdraw consent, including to opt out of receiving communications (including electronic) from us;
  • not be subject to automated decision making; and
  • request the transfer of your Personal Information.

If you wish to exercise any of these rights, please contact us at [email protected]. When making your request please provide:

  • your full name and address; and
  • details of your request and/or the information you want. Please be as specific as possible.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal information. A list of National Data Protection Authorities can be found at:

Business Transfers

If WPForms, or substantially all of its assets were acquired, or in the unlikely event that WPForms goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of WPForms may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by WPForms and does not cover the use of cookies by any advertisers.


Comments and other content submitted to Akismet anti-spam service are saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, WPForms may change its Privacy Policy from time to time, and in WPForms’s sole discretion. WPForms encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Last updated: April 20, 2022