7+ Top WordPress Email Subscription Plugins [Free + Pro]

Are you looking for the best WordPress email subscription plugins?

Email subscription plugins help you grow your email list and provide a professional way to communicate and build a relationship with your audience.

Building an email list is challenging, but you can increase your subscribers and manage your email list with an effective strategy and powerful plugin. So in this article, we’ve hand-picked the top email subscription plugins that you can easily use with WordPress.

How Do I Create a Subscription Form in WordPress?

You can create email subscriptions in your WordPress site by combining 2 tools:

  1. Email marketing software: To build a list of subscribers
  2. WordPress email subscription plugin: To manage and create email subscription forms within your WordPress dashboard.

Doesn’t matter which email marketing tool you use; to integrate it with the WordPress website, you need an email subscription plugin.

Create Your Newsletter Subscription Form Now

Things to consider before choosing a WordPress email subscription plugin:

  1. Must be compatible with popular email marketing services like Constant Contact, Mailchimp, Sendinblue
  2. Provides flexible embedding options so that you can easily add your subscription forms to any page or post of your website
  3. Must include anti-spam features such as hCaptcha or reCaptcha to stop contact form spam.
  4. Provides actionable insights that you can use to improve your email marketing strategies.

Now let’s see a list of popular email subscription plugins!

Top WordPress Email Subscription Plugins [Free + Pro]

We’ve listed both free and paid plugin options so that you can choose the best fit for your business.

1. WPForms

The WPForms homepage

WPForms is a top-rated contact form builder that also has the features look for in a newsletter plugin for WordPress. With its easy drag and drop interface, you can create any online forms on your website.

This form plugin is completely compatible with popular email marketing services and provides plenty of powerful features that you can leverage to create flawlessly working email subscription forms.

With WPForms, you can create:

WPForms also has a huge pre-built template library that consists of 600+ ready-made form templates.

Apart from other marketing templates, this library includes a Newsletter Signup Form template. You can use this template if you don’t want to build your subscription form from scratch.

WPForms templates

The drag and drop interface makes the form customizations super easy. You can add, remove, delete and modify the form field with just a single click.


Once you create your form and integrate it with your email service provider, you can let your visitors choose which segment or group they want to join.

With the flexible embedding options of WPForms, you can easily display your forms in multiple locations, including your website’s sidebar.

WPForms’ email marketing tool integration includes plenty of features, and some of them allow you to:

  • Add the user as a new contact to your mailing list
  • Unsubscribe an existing contact from the mailing list
  • Archive an existing contact from your mailing list
  • And permanently delete the contact from your mailing list.

Furthermore, you can view a detailed report of your form submissions’ and track lead sources for your website.


  • Easy drag and drop form builder
  • Ready-made subscribe form templates
  • Popular email marketing tools integrations
  • Receive payments via integrations with PayPal, Square,, and Stripe 
  • Powerful anti-spam features such as reCaptcha, hCaptcha, Cloudflare Turnstile, and custom Captcha
  • Mark subscriber as VIP
  • Double optin functionality
  • Notified users if they are already subscribed to your list
  • Conditional logic
  • And more…

Pricing: WPForms comes with both lite and pro versions. The free version includes Constant Contact integration. To integrate other email marketing addons, you need to upgrade to higher paid plans of WPForms.

2. OptinMonster

OptinMonster - best wordpress email subscription plugin

OptinMonster is hands down the best lead generation plugin for WordPress. It helps you attract visitors, increase page views, collect email addresses, and generate more revenue by displaying exciting marketing popups and opt-in forms.

Even better, OptinMonster supports all popular email marketing tools such as Mailchimp, Sendinblue, AWeber.

OptinMonster ActiveCampaign integration

With the OptinMonster plugin, you can create interactive popup campaigns, email subscription forms, floating bars, notification bars, and other types of campaigns that encourage your visitors to take action—all that without writing a single line of code.

You can also create an email signup form with WPForms and embed it in an OptinMonster popup to use these two email subscription plugins together.

For more info, check out our detailed review of the OptinMonster plugin.


  • Easy drag and drop builder
  • A/B testing
  • 50+ pre-built email templates help you get started in a few clicks
  • Flexibility to add animation and sound effects to create eye-catchy email campaigns
  • Geolocation feature to target visitors based on their physical location
  • Display an attention-grabbing exit-intent popup to the visitor that immediately leaves your website
  • Advanced targeting rules to display campaigns to the right audience
  • And more…

Pricing: OptionMonster offers both lite and pro versions. With its Lite version, you can make email newsletter popups for free. And paid plans start at $14/ mo.

3. RafflePress

rafflepress - best giveaway plugin for wordpress

RafflePress is the best giveaway WordPress plugin. You can create powerful giveaways and grow your email list without struggling with any HTML code.

You can host giveaways on your WordPress websites and set entry actions for your users to enter the contest. RafflePress includes multiple content entry actions that you can choose from.

Including social media channels, you can also set a Newsletter Subscribe entry to build your mailing list. And to capture more leads, you can give participants multiple entries for subscribing to your newsletter.


This is one of the prominent ways to get more leads and build a powerful email list.

Also, RafflePress provides seamless integration with popular email marketing services so that you can build and manage your leads with your preferred tool.

RafflePress is not just a giveaways plugin; you can do more with its advanced and powerful features. Check more details in our in-depth review of RafflePress.


Pricing: Includes both free and pro versions. The paid plan starts at $49/ year.

4. SeedProd

seedprod - best landing page builder for wordpress

SeedProd is the number #1 landing page builder for WordPress. It lets you create professional-looking and high-converting landing pages in just a few clicks. No coding is required!

With the SeedProd page builder plugin, you can create:

If you don’t want to start creating pages from a blank canvas, you can simply use the pre-built landing page templates of SeedProd. These templates are customizable; you can change the look and design according to your brand.

seedprod wordpress email subscription template

SeedProd works smoothly with WPForms and OptinMonster. You can embed email subscription forms and optin campaigns directly on your landing pages to generate more leads for your website.

Is SeedProd really worth it? Check out our detailed SeedProd Review to know more!


  • Drag and drop builder
  • Pre-built landing page templates
  • Integrated with AWeber, Campaign Monitor, Constant Contact, Drip, and more
  • Landing page-specific blocks
  • Live previews
  • Responsive and mobile ready
  • And more…

Pricing: Starts at $39.50/year.

5. Thrive Leads

Thrive LeadsThrive Leads offer simple lead generation with its drag-and-drop builder. You can easily create lots of different lead generation campaigns and newsletter optin forms to include all over your site.


  • Drag-and-drop builder
  • Multiple optin form styles including popup lightboxes and sticky ribbons
  • Built in A/B testing
  • Reporting to help you make data-driven decisions
  • Advanced targeting features

Pricing: Starts at $99 per year.

6. Newsletter

Newsletter - wordpress email subscription plugin

Newsletter is a popular plugin available to create, send and manage newsletters directly from the WordPress dashboard.

The Newsletter plugin has an interactive visual composer that opens in your WordPress dashboard. You can drag and drop components and build beautiful email newsletters.

newsletter plugin dashboard

The Newsletter plugin includes both free and pro features. With its free version, you can create a basic newsletter and get few reporting features. However, its pro version is loaded with more advanced features.

With this plugin, you can add a subscription form or popup to your WordPress site to capture leads. You can fragment your email list and automate your blog newsletter.

Newsletter completely supports SMTP services, so if you face difficulty sending newsletters directly from WordPress, an SMTP plugin will help with that. Check out this article to learn how to fix The Newsletter Plugin not sending an email.


  • Easy-to-use Drag and drop composer
  • Add unlimited subscribers
  • Send unlimited newsletters
  • Compatible with tools like Amazon SES, SendGrid, Mailgun
  • Multi-list targeting
  • Built-in reporting tool
  • Automate newsletters
  • And more…

Pricing: Starts at $69/year.

7. MailPoet


MaiPoet is a popular free email and newsletter plugin for WordPress. You can create and add a newsletter subscription form to build your mailing list.

To make the process more manageable, you can import a list from your CMS and send your emails right away.

It comes with a feature that you can use to create a series of automated emails. For instance, you can send welcome emails automatically to new subscribers. You can schedule multiple emails for different occasions to send.

MailPoet is indeed a powerful email tool with multiple advanced features.


  • Send unlimited emails
  • Send automatic email notifications
  • Advanced analytics
  • Email list segmentation
  • WooCommerce specific segments
  • GDPR compliant
  • And more…

Pricing: Free

Bonus: Email Subscribers and Newsletters

Email Subscribe and Newsletters

Email Subscribers and Newsletters is another free WordPress newsletter plugin. It includes many similar features to the Newsletter plugin. You can send email newsletters and blog post notifications to your subscribers directly from your WordPress dashboard.

You can send unlimited newsletters and automate updates to send out for each blog post published.

The Email Subscribers and Newsletters plugin lets you add a subscription box anywhere on your website to collect leads easily. It’s also GDPR compliant.


  • Double opt-in functionality
  • Flexibility to add captchas to subscription box
  • Spam testing services
  • Send unlimited broadcasts
  • Automatic welcome email
  • Advance campaign reports
  • And more…

Pricing: Free

Next, Collect Email Signups in a Popup

And there you’ve it! We hope this article helps you choose the best email subscription plugins for your WordPress websites.

Create Your Newsletter Subscription Form Now

After creating subscription forms, do check out these interactive email signup popup examples for your next inspiration.

If you just started with email marketing, then you might also be interested in learning how to get started with email automation.

And don’t forget, if you like this article, then please follow us on Facebook and Twitter.

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    1. Hey Hanna – I apologize for the confusion, the plugins listed on the blog posts offer free version that you can download from the plugin area. For example, WPForms lite can be used to connect with Constant Contact to setup Email Subscription. Having said that, the email service provider pricing may differ.

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