Do you want to grow your email list so you can reach more customers, generate more sales, and grow your business? Knowing the best email marketing strategies is the best way to build an email list. And fast.
In this article, we’ll show you some of the easiest ways you can build your email list so you know any time you launch an email campaign, you’re reaching the widest audience possible.
1. Make Your Forms Simple
Sometimes the best way to get people to subscribe to your email list is to just ask them to.
But you have to remember, people don’t want to deal with the hassle of filling out long, complicated forms, even if they want to subscribe.
Don’t believe us? Check out this infographic by Quick Sprout:
Notice that the more fields you make visitors fill out, the less likely to subscribe they are.
That’s why using a forms plugin such as WPForms is one of the best list building strategies. Not only is it beginner friendly, it’s user-friendly too.
With WPForms, you can build your email list in two ways.
- Create a signup form specifically asking visitors to subscribe
- Create a contact form with a checkbox allowing visitors to be added to your email list automatically after selecting it
It also allows you to embed your signup form anywhere on you want on your WordPress site. Add it to your posts, pages, sidebar widgets, and even footer sections using shortcodes. This guarantees site visitors have the chance to subscribe no matter where they are on your website.
2. Optin Incentives
Giving people a solid reason to subscribe is one of the easiest ways to convert more subscribers.
Offer optin incentives such as eBooks, swipe files, free software tools, access to exclusive online courses, white papers, and even resource lists and watch your email list grow.
For instance, Neil Patel offers subscribers access to a free course on his Quick Sprout blog, which is valued at $300.
This entices people to sign up because not only are they receiving something of high value for free, they don’t want to miss out on learning how to drive traffic to their website.
The reason for using an optin incentive is twofold:
- Offer your incentive on any signup form on your site – sidebar forms, lead capture top bars, optin popups, blog post footers, and even author bios so all site visitors, no matter where they navigate on your site, see it
- You only need to come up with one really great incentive piece, since the same offer will be available on all subscribe forms
50% of marketers that offer lead magnets to encourage signups report higher conversion rates. If you use this simple method for building a bigger email list, chances are high your subscription rates will increase.
3. Enable Popups
Better yet, take advantage of OptinMonster’s Exit-Intent® technology and target visitors as they are about to leave your site.
This gives them one last chance to consider subscribing before they leave for what may be forever. Make it even more enticing by adding an optin incentive such as the ones mentioned above.
OptinMonster differs from WPForms in that it offers multiple form types such as lightbox popups, slide-ins, sidebar forms, floating bars, and more.
This means you can have your pick when it comes to choosing which type of subscribe form you want to add to your site.
In addition, you can A/B test your subscribe forms, access built-in form analytics to make sure your email list building efforts are working, and enable page-level targeting so the right forms appear before the right audience.
You can also use creatively placed MonsterLinks, that when clicked, enable a popup to appear.
Try this technique and you might boost conversion rates as much as Sportique.com did – a whopping 58% throughout their site, and an even more impressive 79% on the cart page alone.
If this sounds like something you want to do, check out OptinMonster’s full feature list.
4. Leverage Social Proof
People love to make decisions on whether to subscribe based on their initial impressions.
That’s why using social proof on your subscribe forms is a great way to give your site visitors the perfect first impression and convince them to subscribe right away.
There are six types of social proof you can use:
- Industry experts making recommendations
- Celebrity endorsements
- Current user and customer reviews
- Wisdom of crowds
- People like you sharing on social media and other platforms
- Official stamps of approval
You can add any of these types of social proof to your subscribe forms, but one of the most commonly used is wisdom of crowds. Using the sheer power of numbers to show how reliable you are is a great way to prove to new site visitors that subscribing is worth it.
For example, TrustPulse can display a social proof notification whenever someone signs up for your email list:
After all, if all these real people have already handed over their email address, it’s safe to say joining the ranks is a good idea.
5. Lock Your Content
Gated content is content such as articles, white papers, videos, etc. that can only be accessed by site visitors that have filled out your WordPress form and provided an email address.
For instance, Pardot does a great job of gating a white paper. They preview what’s in the white paper, which generates interest, and then require you to subscribe to see the real deal.
Gated content makes growing your email list super simple because you’re using content you’ve already published, as opposed to lead magnets or content upgrades, which take time to create and have to be changed or updated from time to time.
6. Create a Quiz
There’s no denying that killer blog content reigns supreme when it comes to building a large following, generating more sales, and establishing a solid reputation.
But interactive content can be a whole lot of fun for people too, and happens to be a great way to gather more email addresses from site visitors.
In fact, a CMI Survey found that:
- 70% of marketers agree that interactive content is effective at converting site visitors
- 88% of marketers believe that interactive content is a good way to differentiate themselves from the competition
- 81% of people think that interactive content is better at grabbing people’s attention than static content
And that’s just the beginning.
If you want a unique way to get people to subscribe to your email list, that’s also pretty simple, do what the World Wildlife Fund does and create a quiz that requires people to subscribe to take.
If you prefer, because you feel asking for an email before taking the quiz may put some people off, ask for an email after site visitors are done taking a quiz in order to get results.
7. Interact on Forums
You might frequent forums like Quora on a regular basis to find out what your target audience is talking about, to generate blog content ideas, and to promote your brand.
But did you know you can also interact on forums like that to build your email list?
Try answering questions on popular forums, leaving a link to your site’s landing page that has a WPForms newsletter signup form on it, and getting people to subscribe to find out more on the topic that was answered in the forum.
This strategy works because you’re showing people in forums that you are real and care about what people are taklking about. It also drives people to your website that you know are already interested in what you have to talk about, making your chances of converting visitors into subscribers more likely.
You can also use forums to find great ideas for lead magnets that you add to your subscribe forms. After all, if you know firsthand what people are wondering about, you can use that information to create a lead magnet.
8. Instill Trust
People fail to fill out your WordPress forms for many reasons. For example, they worry about spam, misuse of their personal information, and hackers stealing their data.
Luckily, WPForms offers a few ways for you to assure people that by subscribing to your email list their information is safe and that you’ll use it responsibility:
- Add an anti-spam statement to your subscribe form such as “Your email address is 100% secure and we will never sell your information to a 3rd party”
- Add a GDPR form field so you can get consent from site visitors to collect and store their personal information, while also showing your visitors you care about how their information will be used
You can also make it clear and easy for people to unsubscribe if at any time they want to, so people never feel trapped and don’t feel the need to mark your emails as spam.
And that’s it for today! You now have four super easy ways to grow your email list starting now.
If you are looking for ways to optimize your mobile device lead generation strategies, check out how to optimize your forms for your mobile audience. And if you’re in need of a new email service provider, but aren’t sure which one to choose, check out this roundup of the best email marketing services, complete with free options.
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.