WordPress Tutorials, Tips, and Resources to Help Grow Your Business
Do you need some examples of social proof for your site’s forms? Adding social proof to your WordPress forms is a great way to boost conversions, build a bigger following, and increase sales in your eCommerce shop.
In this article, we’ll show you some exceptional examples of social proof for your site’s forms to give you the inspiration you need to increase your website’s conversions.
What is Social Proof?
Social proof is a “psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.”
In other words, people tend to do what others before them have done, so long as they feel it’s the right thing to do.
Marketers use social proof as a way to ease the minds of site visitors and encourage them to take action.
For example, you might use social proof on your WordPress forms to get people to sign up for your newsletter, download a PDF, request a free consultation, or receive a coupon to use in your eCommerce shop.
There are six types of social proof you can use:
- People Like You
- Stamps of Approval
Now let’s take a look at some examples of each type of social proof and how you can use them on your site’s forms.
Expert social proof is when you use the testimony of credible and authoritative experts in your field to encourage site visitors to convert. For instance, you might include a recommendation, testimonial, or a review of an industry expert on your form.
And, since 84% of people trust online reviews as much as a personal recommendation, it makes sense that using an industry expert recommendation on your site’s form will encourage site visitors to take action.
Take for instance the popular health company Nature Made. They use the fact that pharmacists recommend their vitamin and supplement brand above all other brands.
This is something that people are going to take seriously while making their final buying decision. After all, if the experts agree, site visitors will too.
Using your current customers or users to convince new site visitors to take action on your site’s forms is a compelling marketing strategy. One of the best ways to do this is to add a case study or testimonial.
For example, Single Grain adds a short testimonial of a current client to convince people to finish filling out their contact form.
If new site visitors can see that the services provided by Single Grain have been helpful, they will be more inclined to inquire more about what they have to offer.
For help with getting more contact form conversions, check out our helpful guide on why people refuse to submit contact forms.
Another great example of using customers as social proof is done by Help Scout.
They not only include the fact that thousands of people use their services, highly credible companies such as Trello, Buffer, and Basecamp also use them, which makes them more credible.
Celebrity social proof is when a celebrity endorses your products or services in an attempt to convince people to take action on your site.
Though not always used specifically for site forms, celebrity endorsements can go a long way when it comes to getting people to take action on your website.
One good example of this type of social proof, that’s designed to encourage site visitors to either book their next trip or sign up for exclusive offers, is Priceline’s use of actress Kaley Cuoco.
This is probably one of the oldest forms of social proof and has been used by marketers in all industries and in all forms of media at some point or another.
People love to follow what their favorite celebrities are doing, and you’d be smart to tap into that if you could nab a celebrity recommendation.
One of the easiest to use types of social proof is the concept of crowds. In fact, many businesses use this on their email signup forms to get people to subscribe.
For example, Basecamp always mentions how many people signed up to use Basecamp the week before.
The higher the number, the more likely your site visitors will be to sign up. By showing people your existing customer base using concrete numbers, you’re actually telling them that your product is worth it.
If you need another example, take a look at what Convince & Convert is doing on their site’s signup form:
Again, they add that thousands of people are already signed up for their email list, and that you should sign up too.
5. People Like You
When people like you use a product or service, or sign up for an email newsletter, you might feel more inclined to follow suit.
That’s why adding social proof, the way Proactiv does, to your site’s forms help you get more conversions.
Notice the imagery they use on their signup form. It shows everyday people experiencing the same problem you have, and the fact they have gotten positive results from using the products Proactiv offers as a solution.
This type of marketing is great for convincing people that they can benefit from what you have to offer, just like others before them have.
6. Stamps of Approval
Another way to gain the trust of those wanting to fill out your site’s forms is to add an official stamp of approval to them.
For instance, Bills.com adds a few stamps of approval to their contact form. They add both the Better Business Bureau stamp and the VeriSign stamp of approval, which shows that the website is secure and uses a valid SSL certificate.
This is the perfect example of how you can use official stamps of approval to not only show site visitors that your website is secure and that visitor data is safe, but also to show accreditations and awards your site or brand has received to build authority in your industry.
And there you have it! You now have some great examples of social proof for your site’s forms that you can start using right now to get more conversions than ever before.
And if you want some more tips for building a bigger email list, be sure to check out our helpful guide on growing your email list fast starting now.
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.