Are you looking for donation page examples for inspiration to create your own?
Having a donation page for your nonprofit that converts really well is super important for your organization to meet its fundraising goals.
So in this post, we’ll show you some cool donation page examples, and also explain what features they include.
What to Include on a Donation Webpage
Your online donation page is probably a huge part of your fundraising strategy with your nonprofit website. So, we want to make sure you have some ideas on where to start with online donations.
From our research, we’ve included some ideas of things to include that donors prefer and help with conversion rates (so you can get more money).
- An order form with a credit card and online payment field.
- A user-friendly experience (even for mobile devices) so the donation process and donor experience are as easy as possible.
- An option for a monthly donation (recurring donations).
- Suggested donation amounts to help encourage higher amounts.
- A visually appealing and distraction-free form page.
- A suggestion to share the page on social media or other places so donors can ask for a matching gift from their social network.
And many of these things are very easy to add using a pre-built WordPress Nonprofit theme.
So now, let’s go ahead and dive into our donation page examples so you can skyrocket your online fundraising efforts.
Donation Page Examples to Inspire You
Check out these great examples of donation pages from around the world.
Mozilla’s donation page is a super simple and straightforward donation form.
- The mission statement is stated briefly on the left side. So this can motivate people to make a donation to support them.
- The entire form is visible above the fold, so donors don’t need to scroll down to find the form.
- Users can easily choose from Stripe or PayPal payments.
- Distractions like external links are kept to a minimum to boost conversions.
- A pre-selected donation amount for a helpful suggestion.
2. The Obama Foundation
The Obama Foundation has a visually appealing donation page that has a recurring donation suggestion on the left or a one-time donation option on the right-hand side.
- Users can also easily activate recurring payments by selecting a checkbox, a great way to use forms to help your cause.
- Uses the Obama campaign logo displayed in the picture to create a sense of credibility with donors.
- The images aren’t too large so it won’t impact WordPress loading speed.
- A checkbox is preselected that agrees to cover the transaction fees on the donation. So this can avoid disappointment down the line when they see an extra fee during checkout. Or, it can help save you a ton of costs by covering your processing fees.
3. United Nations Population Fund (UNFPA)
UNFPA’s site is a great donation page example. They sometimes use online pledge forms on different landing pages on their site. However, the main UNFPA donation page is shown below and shows a striking image and 2 different call-to-action buttons.
- The image on the page invokes emotion and shows a bit of what the nonprofit does.
- An option to choose between giving once or monthly.
- A FAQ section on the bottom to address security concerns and other questions.
- Displays 2 sections side by side to keep the form above the fold.
4. World Wildlife Fund (WWF)
The WWF donation page processes donations on the same page without redirecting donors to a different page.
- A clear statement is displayed about why people should donate.
- A donation amount is preselected, so donors can easily continue to the next step in checkout.
- A thank you gift is offered.
- The page contains many external links, which may hurt the form abandonment rate.
GetUp splits the donation page into 2 sections side by side. One to explain their mission statement and why you should support it. The other contains the brief donation form.
- The form is split into different pages, which reduces the length of the form, leading to boosted donations.
- Use of Multi-step forms in WordPress.
- A checkbox for a monthly donation option.
- An option to pay with a credit card and a link to pay with PayPal.
6. Invisible Children
The main donation form from Invisible Children contains only a single field to enter the donation amount. After entering the amount, when a button is clicked, it will redirect donors to a secure payment page.
- We really liked its simplicity. It is another great example of a simple donation page.
- It’s a floating popup that’s being used here.
- A dropdown option to change the frequency.
7. Children’s Minnesota
The donation form on Children’s Minnesota’s website follows some contact form conversion best practices.
- External links are kept to a minimum and the navigation menu is not used on the page.
- The page clearly explains how they’re going to spend donated funds.
- The form uses the conditional logic feature that shows certain fields only if a specific option is selected from the radio buttons.
- A relevant image right next to the form.
8. Special Olympics
The donation form for the Special Olympic’s website is placed on the right-hand side of the page, next to both an image and their mission statement.
- A strong header showing a benefit of what will happen when you donate.
- Faces and sightlines can often draw attention to a call to action. On this page, the child in the background image is looking towards the donation form, which will draw your visitors’ eye to the form.
- A donation amount is preselected, so users can easily continue to the next step.
- Use of a checkbox is also preselected that agrees to cover the transaction fees on donation.
- A multi-step form that encourages donors to ‘continue to step 2’.
9. Asian Pacific Fund
This page displays an image banner at the top and the form is placed below it.
- The color scheme used in the page blends well into the brand’s colors.
- The donation form is also integrated with their email marketing provider so they can grow their email list. This can be a great choice for nonprofits to connect with their donors.
- Social media sharing buttons.
- The sidebar with the external links can be a bit distracting.
10. Future in Sight
This donation page example from Future in Sight uses a 2 column method, and it’s easy to see the donation buttons/options.
- The overall design is simple and every section in the form is well organized.
- The form uses conditional logic to display certain fields only when a specific option is selected.
- A donation amount is preselected in the form, so donors have an idea of what you’d like to see them donate.
- The form really focuses on the benefits of monthly recurring donations, which is a great way to make more money from your donation forms.
- There’s a ton of info on this page, which is helpful but may overwhelm donors from taking action.
The donation page example from Oxfam gets right to it, and it looks great.
- Oxfam uses a large background image to get the visitor’s attention.
- When either the One time or Monthly button is clicked, it uses conditional logic to show different amounts.
- On the bottom of the page, there are trust symbols and badges displayed to help with social proof.
12. Pencils of Promise
Here’s another great example of a simple and beautiful donation form page.
- A simple page with a clear call to action to ‘Give Education’.
- A recurring donation option on the right side phrased as a ‘membership’, so the donor feels special.
- Donors can also choose their preferred payment option of credit card or PayPal.
- No sidebar displayed so it keeps the focus on the form.
13. Project CURE
External links are kept to a minimum to improve conversions on this donation page example.
- The bold header asks the donor to ‘imagine a world…’ which is great persuasive copy.
- A suggested donation amount is preselected.
- There’s an option to give one-time or as a recurring gift.
- You can choose where the gift goes from the dropdown, and this can be fun for a donor to get to feel like they are choosing something specific to donate to.
- An email list is integrated with the form, so organizers can connect with donors.
- Several security indicators are shown, which creates a trust factor.
- It’s on a mostly distraction-free landing page.
14. NextGen Climate
NexGen Climate uses a modern and bold donation form and has a header image behind it.
- Totally simple and no distractions (a great tactic for increasing donation form conversions).
- The page is split into multiple pages in order to make it look shorter.
- The page makes it easy to make a recurring payment. Users will only need to click a checkbox.
- None of the donation amounts are preselected, so some users may find it difficult when deciding how much should they donate.
How to Create Forms Like These With WPForms
We hope this list of donation page examples inspires you to create your own donation page to meet your online fundraising goals.
Ready to make your own? There are tons of ways nonprofits can use WPForms.
WPForms Pro can help you build forms like the ones on this list by giving you access to:
- Deep Discount for Nonprofits: If you’re a qualified nonprofit, WPForms offers a generous discount of 75% off WPForms Pro.
- Conditional Logic: Make your forms hide and show fields based on previous selections. This helps keep them concise and organized, while you segment your list.
- Email Marketing Integration: Connect your donation form to your favorite email marketing service to grow your donor list.
- Multi-step Forms: Make long forms feel shorter by using breadcrumbs that break them up into multiple pages for better conversion rates.
- Stripe and PayPal: Build order forms in minutes with Stripe and PayPal integrations. So this also lets you access Stripe’s powerful recurring payment feature for monthly donations.
…and so much more.
And if your nonprofit offers fundraising events, you might also want to read all about how to create an event registration form in WordPress
So what are you waiting for? Get started with WPForms Pro, the most powerful WordPress forms plugin.