How Nonprofits Can Use WPForms to Grow Their Website (12 Tips)

Are you a nonprofit that wants to grow its website?

WPForms is one of the most popular WordPress plugins out there, and many nonprofits use it to skyrocket their online success.

We want to make sure you’re getting everything out of the plugin that’s possible. So, in this post, we’ll show you exactly how nonprofits can use WPForms to help their organization’s website.

How Nonprofits Can Use WPForms

There are a lot of fantastic ways you can use WPForms to grow your nonprofit online.

You may already know what WPForms is, but if you’re a nonprofit, we want to show you exactly what to do with the plugin to grow your organization and revenue.

Oh, and before we jump in, we wanted to mention that a good nonprofit WordPress theme can help drive website visitors to your online donation forms. And then, you can easily use some tactics to boost donation form conversions since your theme will be nonprofit-friendly.

WPForms is the best WordPress Form Builder plugin. Get it for free!

So now let’s dive in and check out everything nonprofits can use WPForms for on their website to help boost income, donations, volunteer recruitment efforts, and more.

1. Collect Donations Online

It’s important for nonprofits to have a donation form on their website. Lots of people visit websites looking to donate, and you want to make sure they can do just that.

A donation form

With WPForms, it’s incredibly painless to set this up. Then, you can customize every single thing on this form to make it perfect for your nonprofit’s website.

Check out our step-by-step tutorial on how to create a nonprofit donation form in WordPress (the easy way).

2. Get Specific Data From Donors vs Volunteers

A fantastic and popular way to use WPForms is to enable Smart Conditional Logic on your nonprofit forms.

This lets you find out who’s filling out your form while they’re doing it. And then, ask them the right details based on what they’re interested in.

A nonprofit contact form with conditional logic

This is just one example of how this can be used for nonprofits. Smart Conditional Logic is a fantastic tool because:

  • It’s super easy to set up.
  • It gets you extra data on the same form.
  • It keeps your form short by not clogging it up with unnecessary fields.

With conditional logic, you can show your form users only the fields that are important to them, depending on who they are. Pretty smart, right?

3. Fundraise Online With an Order Form

Nonprofits can quickly boost fundraising efforts online by selling products or services on their websites. This can be done by building an order form that connects to a preferred payment processor. WPForms Pro lets you use Stripe, Square, or PayPal.

For instance, a page on your nonprofit website could have a T-shirt order form that accepts credit card payments with Stripe.

A nonprofit t-shirt order form

We recommend Stripe vs PayPal for nonprofits, and we’ll chat about why next.

4. Set up Monthly Recurring Donations With Stripe

An important part of raising money for your nonprofit is inviting donors to sign up to donate monthly. You can do this with Stripe recurring payments in the payment settings of your donation form.

Using WPForms, it’s wickedly easy to set up recurring payments with Stripe right through your forms. That way, you can watch the donations pour in month after month.

Creating a conditional recurring payment for a donation form

This is another great example of Smart Conditional Logic in action. Combined with Stripe recurring payments, your nonprofit forms are about to be much more powerful.

5. Let Volunteers Access Your Website

Many volunteers are technologically savvy and willing to help you work on your website. They can even do this from home if you give them access.

You can give specific trusted people access to your WPForms so they can help set up forms, edit them, and look at entries to reach out to possible donors or other volunteers.


This can all be done using the Access Controls feature, and we always suggest to nonprofits who ask us about features that this is a great one to use.

6. Uncover What Leads People to Donate

The User Journey addon is a game-changing feature that can help your nonprofit boost donations pretty easily (and it’s super cool, too).

User Journey addon

It can do this by showing you where people were on your website before they filled out your donation form.

Notice lots of users coming from a specific blog post on your site? This is a great way to learn what kind of content drives your audience to take action, so you can make more of it.

7. Recruit Volunteers With a Pre-built Form

Among 300+ WPForms templates, nonprofits can create a volunteer form in WordPress.

A volunteer sign up form

This can help recruit people who can help your organization. Other useful WPForms Pro templates for nonprofits include:

…and more.

All of these are completely customizable, too. So you can make it exactly as you want it, but never have to build a form from scratch.

8. Collect Visitor Info to Grow Your Email List

You can easily collect potential donors’ info with a simple form, so you can capture website visitors’ details before they leave and never return (70% won’t, on average).

This can be done with a newsletter signup form.

And here are some tips on how to get people to fill it out:

  • Offer them a gift in exchange for their email address, like a free PDF or workbook (this is called a lead magnet).
  • Place your singup form inside a popup.
  • Add a newsletter signup checkbox to any form.

Here’s an example of that signup checkbox below:

A newsletter signup checkbox in a contact form

See how easy it is to offer anyone reaching out to you the chance to also join your newsletter, right before they hit submit?

You’ll be surprised how many additional email subscribers you can get by adding this simple feature to your basic contact forms (or any other form on your site, for that matter).

9. Sell Charity Event Tickets on Your Website

Something really cool that we think nonprofits can benefit from is the fact that you can handle event registration and ticket sales all on your website by using the event registration form template.

Simply open the online event registration form template, connect your payment provider, publish it to your site, and you’ll be selling tickets and raising funds online in no time.

event registration form wpforms nonprofits

Not only does this form tell people about the event, but it’s also got a spot to connect your payment provider to so you can entice people to buy tickets right in the form.

And you’ll be able to track attendees easily because their contact information will be stored, making throwing your event much simpler and more organized.

nonprofit event ticket sales (2)

And the simpler managing your website is, the more time and energy you’ll have to really focus on your nonprofit’s growth.

10. Collect Images of Volunteers for Name Tags

By adding a file upload field to your form, you can gather pictures of your volunteers right when they sign up for an event.

This way, you can easily create a badge or nametag for them to display when volunteering at an event. You could print this for them and have it waiting for them, and save money by asking them to bring their own lanyard to hang it from.

11. Poll Donors With the Survey & Polls Addon

If you’re a nonprofit that hasn’t activated the Survey and Polls addon, now’s a great time to do it.

It’s one of our most powerful features because you can uncover tons of info from your users with multiple types of surveys or polls.

A survey results chart

Here are just some of the ways nonprofits can use WPForms surveys:

  • Ask donors what kinds of future events they’d like to attend.
  • Ask event participants what went great and what you could do better next time.
  • Learn details about your website visitors to find out what your demographic is and target that group of people with marketing about your fundraisers.
  • Find out if donors have good relationships with businesses that could donate items for silent auctions.

The possibilities are pretty mind-blowing as far as what you can do with surveys and polls. You’ll also want to make sure to check out your WordPress dashboard to see your survey results displayed in a gorgeous and customizable graph.

That’s where you can export your data and present it to the nonprofit board at your meetings, so they know you’re super organized.

12. Save Money With the Nonprofit Discount

Because we believe in putting people first, we offer a WPForms nonprofit discount to qualified nonprofits.

It’s important to us that small businesses and nonprofits of all sizes and budgets have access to the plugin because we know how effective and powerful it can be on a website.

Claim Your WPForms Nonprofit Discount Here


Next, Apply for Your WPForms Nonprofit Discount

We hope this guide gave you some great ideas on how to use WPForms for your nonprofit. If you aren’t a WPForms customer yet, you can apply for a WPForms nonprofit license here.

Want to super-charge the success of your online donations and take your nonprofit’s income through the roof? Check out this post we put together on the top online fundraising ideas for nonprofits.

And if you found this article useful, make sure to follow us on Facebook and Twitter for more from the blog.

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  1. Hi there,
    So sorry to take up your time but I run a not for profit and I’m looking at the top 10 sites for forms and you are number 2 (well done)! Anyway, I don’t want to keep you but have a quick question; I have just read all your info on all you have to help and improve charities and NFP’s which is wonderful but my question is; is this all relevant for NFP’s worldwide? I run a dog rescue in Australia and it’s 3:31am so I’ve forgotten what example I was going to give you that made me wonder but I’m sure you can answer without the example of what made me unsure and prompted me to ask.
    To be honest we don’t need a lot of your features, there are bonus features that I would certainly use if I had access to them but we do most of our old fashioned regular types of forms in google forms. I know there is no better price than free but I was hoping to find something that looked a bit more professional to change our current adoption, surrender, volunteer etc forms. however, what lead me on this quest of forms is after the struggle of our lost income through COVID we want to ensure we always have an income and sorry to sound crass but death is something we all do so we want to start a new little side business of providing a form of pet information that people can put in their wills. I want it to be quite detailed to ensure their four legged friend/s have the care it or they are accustomed to and I want that form to be far more professional looking than google forms can provide.
    Geez, so sorry….this isn’t a quick message at all but while I’ve told you all our top secret business plans, could you also tell me if this is the right page for us given you have a bit of an idea what we are looking for on our quest?
    If I haven’t put you to sleep with boredom yet I would just like to thank you for baring with me and my extremely fatigued typing dribble and I have many to search through yet so please don’t rush to answer if you have more important things to do.
    Thank you again! Kind Regards, Kaz, the team from Saffron Pug Rescue including lots of pugs, a few bulldogs, cross bred dogs, a Rottweiler, 3 goats, 2 horses and 1 lonely pig named Boris.
    hahaha, you put up with the rest and I didn’t mean it so I thought I would torture you with a special sign off and if you are saying swear words at your screen just be thankful I didn’t name them all because we are MANY!
    And please don’t punish me by adding me to your mailing list, not that I’d blame you:)

    1. Hi Karen! While we try our best to provide only relevant information, unfortunately there isn’t a “one size fits all” solution for anything. In general though there should be points that you can take away from our articles and hopefully provide inspiration for you in your own endeavors 🙂

      Regarding your search for more powerful form features, and considering that you’re a non-profit organization, did you know that we have a special license just for non-profits? Details and the application form can be found here!

      If you have any further questions about this, please contact us if you have an active subscription. If you do not, don’t hesitate to drop us some questions in our support forums.

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