Embed a GoToWebinar registration form

How to Embed a GoToWebinar Registration Form in WordPress

Would you like to embed a GoToWebinar registration form on your website? Embedding your own registration form looks professional and makes it easy for your visitors to sign up.

In this article, we’ll show you the easy way to create a WordPress form and connect it to GoToWebinar. You don’t need to use a GoToWebinar connector or write any HTML code.

Create Your Webinar Registration Form Now

How to Customize the GoToWebinar Registration Page

In this tutorial, we’ll create a custom GoToWebinar registration page using the WPForms plugin.

WPForms lets you change any of the fields on the registration form and add custom questions.

Using WPForms, you can also:

WPForms is the best WordPress Form Builder plugin. Get it for free!

Creating a custom registration page also gives you control over your design. By using your own company branding, your form will look more professional.

Now we’ve talked about the benefits of creating a custom GoToWebinar registration form, let’s dive in and create one.

If you’re using HubSpot to manage your customers, you can also connect WPForms with HubSpot. See this guide on how to create a HubSpot webinar landing page for details.

How to Embed a GoToWebinar Registration Form in WordPress

To speed things up, we’re going to use the webinar form template and then customize it with some additional questions. Here are the steps we’re going to work through:

  1. Install the WPForms Plugin
  2. Create Your Webinar in GoToWebinar
  3. Create Your Custom GoToWebinar Registration Form
  4. Connect WPForms to Zapier
  5. Connect GoToWebinar to Zapier
  6. Test Your Custom GoToWebinar Registration Form

First, let’s get the WPForms plugin set up so we can install the template pack.

Step 1: Install the WPForms Plugin

WPForms is the best form plugin for WordPress. It lets you create forms for any purpose using an easy drag and drop builder.

Start by installing the WPForms plugin on your website.

If you need help, take a look at this guide on how to install a plugin in WordPress.

Next, you can install the form templates pack addon for WPForms. This is optional, but using a form template will help to speed things up in the next step.

From the WordPress dashboard, click WPForms » Addons.

Activate the webinar template in WPForms addons

If you scroll down a little, you’ll see the Form Templates Pack. Click Install Addon to install and activate your form templates.

The switch on the Form Templates Pack item will turn green to show you it’s ready to use:

Activate the form templates addon to make a custom webinar form

Great! Now we have WordPress set up, let’s go ahead and make our custom GoToWebinar registration form.

Step 2: Create Your Webinar in GoToWebinar

In GoToWebinar, you’ll need to create a webinar before you move on. Here’s a test webinar that we created:

Setting up a GoToWebinar event for a custom form

Within the webinar settings, you can create custom questions if you want to.

To show you how this works, we’ll ask 4 questions:

  • What product are you interested in?
  • What department do you work in?
  • What questions do you have for the speaker?
  • How did you hear about this webinar?

Remember: asking too many questions could be a barrier to conversions. If you don’t want to ask anything, it’s fine to skip the rest of this section.

To customize your registration questions in GoToWebinar, scroll down to the Registration section and click on it to expand it. Click on Edit in the panel that opens:

GoToWebinar registration form setup

Now you can add your custom questions by typing them in to the Create Custom Question box:

Custom question for GoToWebinar registration form

The other 3 questions are already set up for us, so that’s all we need to do.

Now we can create our custom GoToWebinar form. This will only take a few minutes because we won’t need to write any code.

Step 3: Create Your Custom GoToWebinar Registration Form

In this step, we’re going to make a custom GoToWebinar form in WordPress.

Start in the WordPress dashboard and click WPForms » Add New.

Add a new custom form in WPForms

Type a name for your form at the top of the form builder window:

Name your custom GoToWebinar form

Now scroll right down to the Additional Templates section. Search for ‘webinar’ and click the Webinar Registration Form template to open it.

Custom GoToWebinar form template

Now we’re ready to customize the form.

Remember the questions we set up in GoToWebinar? You’ll need to create one field to match each question.

To add a field for a question, just drag and drop it from the left-hand panel to the form preview on the right-hand side. Then change the label to match your custom question:

Add custom question to GoToWebinar form

We don’t want to force registrants to answer these questions because we don’t want to increase form abandonment rates. So we left the Required box unticked.

You could also add a country dropdown list if you don’t want to have a full address field on your form.

Now we have our finished form set up, let’s embed it in a web page. This is super easy and takes just a few clicks.

First, be sure to click Save at the top of the form builder.

Then click the Embed button just to the left.

Embed custom GoToWebinar registration form

A popup will appear to help you quickly embed your form on a page. Let’s click Create New Page in the popup.

Embed GoToWebinar form in a new page

You can type in a name for your page here. Then click Let’s Go.

Name for custom GoToWebinar embedded form

And finally, click the blue Publish button to publish your embedded custom GoToWebinar form.

Publish custom GoToWebinar form

And that’s it! We now have a custom GoToWebinar registration form on our website.

Before moving on to the next step, be sure to fill out the form and submit it. Zapier needs to see at least one entry in the next step.

Embedded custom GoToWebinar registration form

Also, keep the WordPress dashboard open in a tab. We’ll need to switch back to WPForms in the next step.

Step 4: Connect WPForms to Zapier

Zapier is a service that connects different sites and services together. It lets you use one service to trigger an action in another.

If you use Zapier, you don’t need to use GoToWebinar connectors or APIs.

In a new tab, log in to your Zapier account, then go ahead and click Make a Zap.

Make a Zap in Zapier

First, under Choose App and Event, search for WPForms. Click on the WPForms icon to select it.

Choose WPForms trigger in Zapier

The trigger will be a new form entry. That’s already selected. We can click Continue here.

Custom GoToWebinar registration form Zap

Now Zapier will prompt you to choose an account. For this step, you’ll want to grab your API key.

Switch back to the WordPress dashboard and click WPForms » Settings. Then click the Integrations tab.

Integrations tab in the WPForms Settings screen

Scroll down and click Zapier to reveal your API key.

Get Zapier key

Copy the Zapier API key and paste it into the connection window. Then click Yes, Continue.

Connect WPForms to Zapier

Now your site is connected, you can click Continue again.

Connect custom GoToWebinar registration form to Zapier

Now we need to tell Zapier which form we’re using for GoToWebinar registrations.

In the dropdown, select the custom GoToWebinar form that we created in step 1.

Select custom GoToWebinar registration form in Zapier

Now click Test trigger to try it out.

Test GoToWebinar registration form integration

Zapier will connect to your website and pull in the test entry that we created.

You can see here that everything worked. Great! We have a form entry in Zapier:

Custom GoToWebinar registration form entry

That’s the connection to WPForms complete! Let’s connect Zapier and GoToWebinar.

Step 5: Connect GoToWebinar to Zapier

When Zapier detects a new entry in WPForms, it will create webinar registrant automatically.

Let’s set up the rest of our Zap.

To start, search for GoToWebinar and click the icon.

Custom GoToWebinar registration form with Zapier

Now we’re going to log in to our GoToWebinar account.

Click the Sign in to GoToWebinar button here.

Sign in to GoToWebinar in Zapier

And then click Allow when the permission box pops up.

Allow Zapier connection to GoToWebinar

Then click Continue to confirm and move on.

Select GoToWebinar in Zapier

Next up, Zapier needs to know what we want to do in GoToWebinar. Let’s click Create Registrant.

Create registrant from custom GoToWebinar registration form

Now click Continue to confirm what we’ve done so far.

Create registrant from custom WordPress GoToWebinar form

Great! Now we can bring everything together.

The next screen shows you the fields available in GoToWebinar for each registrant. If you created custom questions, you’ll see them here.

Go ahead and match each field from GoToWebinar to the information in the form using the dropdowns.

Custom GoToWebinar registration form field mapping in Zapier

Did you notice how Zapier shows you the test entry next to the field names? It’s super helpful. You can easily match up the fields as you work down the list.

Test Your Custom GoToWebinar Registration Form

You’re done setting everything up. We’re going to send the test entry from Zapier through to GoToWebinar now.

Click Test and Continue.

Test GoToWebinar connection

And it worked! Here’s the new record in GoToWebinar.

Registrant from GoToWebinar registration form

You can click on the name here to open the record and check that everything got mapped to the right place:

GoToWebinar registration from custom WordPress form

Don’t forget to turn on your Zap so all of your registrants will automatically be sent to GoToWebinar:

Turn on GoToWebinar registration form zap

That’s it! You successfully created a custom registration form for GoToWebinar without using any code. Now you can share your registration URL via email or social media.

You can do lots of useful things with WPForms in Zapier. For example:

All of these integrations make WPForms worth it if you want to use your form data in different ways.

Create Your Webinar Registration Form Now

Next Up: Create a Killer Webinar Landing Page

Do you want to encourage more visitors to register for your webinar? You can embed your form in an awesome webinar landing page to encourage more people to sign up. Here’s a list of the best landing page plugins for WordPress to help with that.

Ready to build your custom GoToWebinar form? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes a free webinar form template and offers a 14-day money-back guarantee.

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