How to Create a HubSpot Webinar Landing Page in 2024

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Do you want to create a HubSpot webinar landing page to invite attendees?

It’s a good idea to add a registration form to your webinar landing page and send the list of your attendees to your HubSpot CRM.

Create Your HubSpot Webinar Landing Page! 🙂

This allows you to easily manage your list of interested participants while also providing opportunities for lead nurturing using HubSpot tools.

In this article, we’ll show you the simplest way for WordPress sites to create a HubSpot webinar landing page.

How to Create a HubSpot Webinar Landing Page Using WPForms

To begin creating your webinar landing page and get more people to join your event, follow the steps below.

1. Install the WPForms Plugin (Elite License)

We recommend using WPForms (you’ll need the Elite plan to enable HubSpot integration) to build a webinar landing page with a registration form embedded in it. WPForms is the top-rated form builder plugin for WordPress.

Normally, you require two separate processes to create a landing page first and then add a form to it. But with WPForms, you can create a form that’s automatically added to a distraction-free landing page.

And you don’t even need to create the landing page separately first! What’s more, WPForms lets you integrate your forms with CRMs like HubSpot and Salesforce.

WPForms home

You can see this doc for help with installing WPForms on your site. In the next step, we’ll install a few addons to enable the form pages functionality and HubSpot integration.

2. Install Form Pages and HubSpot Addons

After you’ve installed WPForms on your site, It’s time to install a couple of extremely useful WPForms Addons.

This will allow you to create a webinar landing page using only WPForms and send form data to your HubSpot account.

To get started with installing these addons, from your WPForms dashboard, navigate to WPForms » Addons. 

wpforms addons

This will take you to the WPForms addons page, where you’ll find tons of available addons.

You can use use the search feature on the top-right to find the Form Pages addon. Then, click on the Install Addon button.

install form pages addon

Repeat the same process to install the HubSpot addon. When both of these addons are activated, move on to the next step to create your form.

3. Create a New Webinar Registration Form

It’s time to start building our webinar registration form. To do this, navigate to WPForms » Add New. 

wpforms add new form

You’ll now see the WPForms form builder interface. Start by giving your form a name (you can use any name you’d like to be displayed at the top of the form).

name form

When you scroll down, you’ll find a list of 1,800+ form templates to choose from to speed up your form creation process.

You can use the search bar under Select a Template to look for the webinar registration form template. Then, click on Use Template to start customizing it.

use webinar registration form

Voila! You now see the WPForms form builder interface screen where you can customize the template any way you like!

4. Customize the Webinar Registration Form

Using the simple WPForms drag-and-drop builder, you can easily add new fields or change the settings of existing fields.

To open the settings menu for any field in the webinar registration form template, simply click on it to see Field Options.

field options

Or if you’re happy with the template as-is, you don’t have to change anything. Either way, make sure to click the Save button.

save webinar form

5. Create a HubSpot Webinar Landing Page

The Form Pages addon provides a really quick way to create a WordPress landing page for webinar registrations.

To enable the Form Pages mode, click on the Settings tab on the bar on your left. Then, click on Form Pages.

form pages addon

Then, click on the checkbox next to Enable Form Page Mode. This will activate the feature for this specific form.

enable form pages mode

This will expand the settings and options for your form-based landing page.Here, you can customize the following elements for your landing page:

  • Page title
  • Message
  • Header image
  • Page URL or permalink
  • Color scheme
  • Page layout style

form pages settings

These are very useful landing page settings that you can use to add an informative message and customize the header with your site’s logo, etc.

To see how your landing page will look when it’s live, first Save the form and then click on the blue Preview Form Page button. This is how it looks for us:

form page preview

Next, we’ll see how to integrate the form with HubSpot so that new registrants are automatically added to your CRM.

6. Connect Your Page With HubSpot

Go back to your WordPress admin area and then click WPForms » Settings. Now, select the Integrations tab on the horizontal bar.

wpforms integrations menu

You should see HubSpot listed on this page. Click on it to expand the menu, then click on Add New Account.

add new account hubspot

This will open the HubSpot sign-in page.If you already have an account, choose a login option to sign in to your HubSpot account.

If you don’t have a HubSpot account, you can click the Sign up link and follow the instructions to create your account.

hubspot login

After logging in, HubSpot will ask you to confirm if you’d like to allow WPForms the necessary permissions to connect with your HubSpot account.

Click on the Connect app button to confirm the integration and complete the authentication process to proceed.

grant access permissions to hubspot

WPForms will instantly display a confirmation message as soon as the connection is established with HubSpot.

On the Integrations page, you’ll also see a green Connected status label next to HubSpot, which means everything is good to go!

hubspot connected

If you need more help, check out our documentation on how to install and use the WPForms HubSpot addon.

In the next step, we’ll configure a HubSpot connection with the webinar registration landing page you just created.

7. Map Form Fields to HubSpot Fields

Let’s return to our webinar registration form and connect with HubSpot now. Click on WPForms » All Forms. 

On this screen, you can find the form with the name that you saved it with. Click on it to access the edit interface again.

From the WPForms interface, click on the Marketing tab and then select HubSpot. On the right-hand pane, press the Add New Connection button.

add new connection hubspot

Provide a connection nickname when prompted (you can choose any name). Then, click on OK.

enter connection nickname

Now, use the dropdown menu under Select Account to choose your HubSpot account. In the Action To Perform dropdown, select Create/Update Contact.

select action to perform hubspot

As soon as you select items from the above dropdowns, WPForms will display the field mapping settings.

These settings allow you to select the form field values that should correspond to your HubSpot CRM fields.

field mapping hubspot connection

When you’re done with field mapping, click on Save. Then, you can take your form live and start accepting entries!

8. Publish the HubSpot Webinar Landing Page

You’re all set to publish your webinar registration page with HubSpot integration. Click on Embed, next to Save on the top-right corner of the form.

embed form button

Then, you can choose to either embed the form in an existing page or create a new page. We’ll add our form to a new page.

embed in a new page

Enter a name for your page and then select Let’s Go. This will redirect you to the WordPress block editor.

click on lets go

The form you’re seeing on your screen may not look like the preview you saw earlier from WPForms’ interface. But don’t worry.

As soon as you hit Publish, your form will turn into the complete landing page format as displayed in the preview.

publish form page

If you want to change the appearance of your webinar registration form, check out this guide on how to style your form in the block editor.

When the page has gone live on your site, open it and fill out the form yourself with random information to create a test entry.

Then, log into your HubSpot account and look for this entry in the Contacts tab. You should see a new contact created in your HubSpot database.

This contact will have the same details you submitted through the webinar landing page, which means everything is working as intended!

hubspot test entry

Once people sign up for your webinar event, you can send them an invitation email with a link to the webinar using HubSpot.

And that’s it! You now know how to create a HubSpot webinar landing page using WPForms.

FAQs about Hubspot Webinar Landing Pages

Hubspot webinar landing pages are a popular topic of interest among our readers. Here are answers to some common queries about them:

What should a webinar landing page include?

The goal of a webinar landing page is to promote your webinar event, attract more attendees, and make it easy for attendees to sign up.

This means that your landing page should at least include a small description or background of the event and a simple registration form.

Plus, adding some design elements like a customized webinar-themed header image featuring your brand logo can give your page a professional touch for better engagement and conversions.

Is it necessary to connect your form to a CRM like HubSpot?

Though not essential, it also helps to connect your webinar registration form to a CRM like HubSpot.

This way, all entries from your form are automatically sent to your HubSpot CRM. You can then easily manage your attendees and even nurture these new leads with targeted campaigns in the future.

If you’re not already using a CRM, here are some CRM trends and forecasts that highlight just how beneficial it can be to adopt one for your organization.

How to create a landing page for a webinar?

To create a landing page for a webinar using HubSpot and WPForms, start by installing WPForms and the necessary addons.

Create a webinar registration form, customize it, and then use the Form Pages addon to set up a distraction-free landing page for the webinar.

Can you run webinars in HubSpot?

Yes, you can manage and run webinars in HubSpot. While HubSpot itself doesn’t host webinars, it integrates smoothly with webinar platforms. You can use it to create landing pages, manage registrations, and follow up with attendees.

Does HubSpot have a landing page?

Yes, HubSpot allows you to create landing pages. You can easily build customized landing pages, including those for webinars, by integrating with tools like WPForms to enhance functionality and design.

Next, Level Up Event Management With Calendar Plugins

Looking for an easy way to manage events and accept appointments through your WordPress site? Check out our list of the best WordPress calendar plugins for our recommended options.

Also, if you want to learn about password-protected page customization, see this article on how to customize a password-protected WordPress page.

Create Your HubSpot Webinar Landing Page Now

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