Are you wondering: is WPForms worth it? If you’re trying to decide whether to buy a form builder plugin, it can be difficult to get all the information you need in one place.
In this article, we’ll look in-depth at all of the features in WPForms and walk through the reasons to upgrade. By the end, you’ll be able to easily decide whether the paid version of WPForms is worth it.
Is WPForms Free?
WPForms is the best form builder plugin for WordPress. It lets you build responsive forms quickly and easily using a drag and drop interface.
The free version, WPForms Lite, is 100% free forever. You can use it to:
- Make unlimited forms without writing any code
- Protect contact forms from spam
- Get unlimited responses
- Receive responses by email.
WPForms is really easy for a beginner to use. That’s why WPForms Lite is used on 3+ million websites:
And it has more than 7,000 5-star reviews:
So if WPForms Lite is so great, why get the paid version? Let’s take a closer look.
Is WPForms Worth It?
The free version of WPForms is great when you’re getting started.
As your business or nonprofit grows, you’ll likely want to do more with your forms. That’s when upgrading to a paid version makes sense.
The paid version of WPForms is worth it because it lets you grow your business in lots of new ways.
You can build forms to:
- Increase sales – Collect payments securely with Stripe, PayPal, and Authorize.Net to get more income streams from your website.
- Save time – Use WPForms integrations to automatically send data to other services, and save your entries in WordPress for faster management.
- Build marketing campaigns – Send form entries to services like Mailchimp, AWeber, Mautic, and Drip.
- Get feedback – Create surveys and polls to understand what your customers think and serve them better.
- Convert more leads – Get leads from abandoned forms and easily embed your forms in distraction-free landing pages.
- Create surveys reports – Use the unique reporting features in WPForms to create beautiful reports from your surveys and print your entries to PDF.
If any of these things would help your business or nonprofit to grow, that’s a good sign that a paid subscription to WPForms is worth it.
We know you have tons of choice. So we’ve worked hard to make sure that WPForms is easy and powerful. The form builder is the most important part of that.
How the WPForms Editor Works
The free and paid versions of WPForms have the same easy drag and drop form builder.
The WPForms user interface opens out into a full browser window so you benefit from using all of your screen to build your form. Even on a small monitor, everything is clear and easy to read.
You can drag fields from the left hand panel to the right hand panel, and see a live preview of your form as you build it.
To edit any field, you can just click on it and change the settings.
WPForms was designed to be easy and fast. It requires fewer clicks and less scrolling to make forms compared to its competitors.
When you’re done making a form, there are 3 ways to add it to your site:
- With a shortcode
- Using the block editor
- Using the Embed feature in the form builder.
The Embed feature is our favorite. It automatically creates a page for your form.
You can also easily add an Elementor contact form.
So now you know how the form builder works, let’s talk about the top 5 features you’ll unlock in the paid version vs the free version.
What Are the Top 5 Reasons to Buy WPForms?
When you’re thinking about paying for a WordPress plugin, it helps know why others choose to upgrade. Here are the top 5 reasons we think paying for WPForms is worth it.
1. Form Templates
Starting out with a blank page always feels scary. It’s the same when making a form.
Wouldn’t it be great if someone had done the work to get you started?
With WPForms, you get 100+ form templates that make it super easy to create any kind of form for your website.
Here are just a few templates you could use:
You can use these right away or customize them in the form builder. You can even make your own templates.
No other form builder has this many templates that you can install with just one click.
2. Payment Fields
Wouldn’t it be great to take payment without the hassle of a full eCommerce plugin?
We get it. WPForms lets you do that easily.
With WPForms, any page on your website can be transformed into an order form with a payment field.
All you have to do is add connect WFPorms to your payment provider, then drag the matching payment field onto a form.
You don’t need to create any feeds or write code. And compared to an eCommerce plugin, you could save hours of your time. Just publish the form and you’re ready to sell.
When you can add payment fields to forms, you can do all kinds of useful things like:
- Collect a deposit with your contract form
- Sell customized items
- Embed images on your payment form
- Take recurring payments from WordPress forms
- Display the total cost for different product options.
And because your customers’ credit card details never touch your server, your forms will be PCI compliant too. That means that they meet all industry standards for secure payment processing.
Using integrations, you can automatically connect WPForms to the services you already use. When your visitors submit a form, their details are automatically sent to the other service.
For example, you can set up a newsletter subscription form easily and publish it anywhere on your website.
Using an integration, you can send new signups automatically to services like:
Of all of the integrations in WPForms, our favorite is the Zapier integration. Zapier is a service that connects different sites or services together. Using this addon, you can connect any form on your website to 2000+ other services without using any code.
For example, you can:
- Send leads from WPForms to Pardot
- Send form entries to Podio
- Add users to a ManyChat chatbot sequence
- Create projects in Toggl
- Send a Slack auto invite from a form
- Add webinar registrants in GoToWebinar.
You don’t need any experience with APIs or connectors to do this. It’s easy for beginners.
Don’t forget: if you need something more advanced, or you want to integrate WPForms with a custom application, you can use the webhooks addon for even more flexibility.
4. Form Abandonment
When we researched common complaints about payment forms, we were shocked. 76.9% of forms are abandoned without payment ever being made.
How many of your visitors have filled out your forms and never submitted them?
Sadly, you’ll never know – unless you use the form abandonment addon.
When the form abandonment addon is active, it can tell when someone’s about to exit a form. It automatically takes a snapshot of the data they’ve entered so far.
You can set up an email notification for abandoned forms so you can follow up and help the customer.
Using form abandonment, you can capture leads even if your site goes offline. If form abandonment captures a valuable lead that would otherwise have been alone, that alone could make WPForms worth it.
5. Entry Management
WPForms Lite sends all of your form submissions by email. For a small site, that’s perfect.
And you can install our sister plugin, WP Mail SMTP, to make sure those important notification emails reach you.
But what happens when you get too many inquiries by email?
WPForms makes it easy to view your form entries right in the WordPress dashboard.
And you can click on any entry to see all the details.
You can also:
- Save uploaded files in the WordPress media library
- View and edit form entries
- Generate charts from surveys and polls
- Export form entries as a PDF or CSV file.
For example, here’s what a survey result looks like in the WordPress dashboard:
So as you can see, storing form entries in WordPress makes easy to track results, manage entries, and respond to your customers. And you don’t have to worry about checking your email.
What Else Do Users Like About WPForms?
We’ve looked at 5 super important features that make WPForms worth it. But there are tons more features that could add value to your business or help your nonprofit to grow:
- Conditional logic – Use smart logic to show and hide fields based on your visitor’s previous answers, process payments only if certain conditions are met, and more.
- Front-end post submission – Accept guest posts for your website without giving the authors a login to your site.
- Easy geolocation – Automatically get your visitors’ location when they submit a form.
- GDPR tools – Quickly add GDPR consent checkboxes, disable user information storage, and easily delete a visitor’s data from your database on demand.
- Limit form entries – Automatically expire a form based on the date and time, or limit the maximum number of entries on a form.
- Form permissions – Password protect forms or only allow logged in users to access them.
- Form page breaks – Create multi-step forms with a progress bar by dragging a page break onto the form builder.
- Multiple notifications – Send a different notification to your site administrator, your sales team, or your tech support team.
- Anti-spam controls – Expand your options with a custom captcha, or use Google reCAPTCHA v2 or v3.
- Offline forms – Collect leads offline at trade shows, or where your internet connection is spotty.
- Form pages – Check a single checkbox to make a distraction-free landing page.
- Digital signatures – Get contracts e-signed right there and then, with no paperwork to print out.
- Conversational forms – Show your visitors one question at a time in a conversational format to improve conversion rates.
Did you notice something that would make WPForms worth it for you?
If the answer is yes, you’re good to go. All you need to do is pick out a plan that has all of the features you need.
How Much Does WPForms Cost?
Now you know about all the awesome features in WPForms, you’re probably wondering how much you’ll need to pay to use them.
Compared to other form builder plugins, WPForms pricing is simple. You don’t have to decide whether to buy addons individually or in a bundle. And you can upgrade from the free version without losing your forms.
We took that screenshot when a promo was running. Click the image to see if the same discounts are available today.
So in total, you have 4 licenses to choose from. Let’s run through them.
WPForms Basic – $79
The Basic WPForms license unlocks useful features for small businesses and nonprofits with one site.
With WPForms Basic, you’ll be able to use:
- Fancy Fields
- Multi-Step forms
- File Uploads
- Conditional logic
The basic license is the perfect upgrade from WPForms Lite if you have 1 site and you want to make your forms more interactive.
WPForms Plus – $199
The WPForms Plus license adds email marketing integrations for:
You can use your Plus license on 3 sites, so it’s great value if you have a few sites with their own email marketing lists.
Don’t forget: the Plus license also includes all of the features in the Basic license too.
WPForms Pro – $399
The Pro license is the best deal for WPForms. This license unlocks most of the features in the plugin.
What’s the difference between WPForms Lite vs Pro? As well as all the features from Basic and Plus, you’ll get:
- Payment fields for PayPal and Stripe
- 100+ form templates
- Form landing pages
- Conversational forms
- Survey and poll tools
- Form abandonment addon
- Zapier addon
- 1-click geolocation
- Digital signatures
- Offline forms
- Form locking
You can use WPForms Pro to build the most advanced forms for your WordPress site, including:
- User registration forms
- Post submission forms
- Payment forms
And don’t forget that WPForms Pro gives you priority support. We’ll talk about that in a second.
You can use your WPForms Pro license on 5 sites. So it’s perfect for entrepreneurs that want to set up advanced forms for multiple businesses.
WPForms Elite – $599
The WPForms Elite license is great for agencies and developers. It lets you use all of the features in all other license levels, plus:
- Webhooks addon
- Authorize.Net payment fields
- Active Campaign integration
The really cool thing about the Elite license is that it covers unlimited sites.
If you’re an agency using the Elite license, you can visit the client management screen in your account to see which sites your license is used on:
If you need to revoke access for a client you no longer work with, the client management area lets you do that with one click.
Sometimes we all need a helping hand to get things working the way we need them to.
So what support can you expect?
To start, you can check out 2 online help resources.
First, the WPForms Docs will help you use all of the features in the plugin.
And the WPForms Developer Docs are great for anyone who wants to code their own customizations.
You can use those 2 resources to get help any time you need it.
All users can also get personal support, but the support you can access is different for the Lite and paid versions of the plugin.
If you use the free version of WPForms, you can access support in the WPForms Lite support forum on WordPress.org.
There’s also a Facebook group for WPForms users called the WPForms VIP Circle. Anyone can join to chat with other users and get help.
The VIP Circle is a great place to learn about new features and find out about giveaways and contests.
Support for Paid Licenses
If you pay for WPForms, you’ll unlock ticket support in addition to the support resources we already talked about.
Filing a ticket is really easy, and you can do this from your Account page or the WPForms contact page.
The WPForms support team are expert users and can help with any issues you’re having with your forms. Tickets are answered between 9 am and 5 pm EST, Monday to Friday.
Don’t forget: Pro and Elite customers get priority support by ticket. So if you want the fastest possible response, paying for WPForms Pro will be worth it for you.
Is WPForms Worth the Money?
So, is WPForms worth it – and is the hype justified?
Hopefully, we’ve shown that WPForms is both easy to use and powerful.
The creators of WPForms wanted to make the process of building a form easy and fast. Instead of clicking the same buttons over and over, scrolling around, or typing code, they wanted to help you get a form online in less than 5 minutes.
Then, they added all of the powerful features that support your sales, your marketing, and automate processes to save time.
If you try out the paid version and decide it’s not worth it, you can use the 14-day unconditional money-back guarantee to get a refund with no questions asked.
Finally, you’ve already spent tons of time making forms in plugins like Contact Form 7 or Ninja Forms, don’t worry. You can import them right into WPForms and improve them from there.
And that’s it! We hope this information helps you to decide if WPForms is right for you.
Are you ready to build your first form? Get started today with the easiest WordPress form builder plugin. WPForms Pro is worth it. Along with all of the addons, templates, and integrations, you also get a 14-day money-back guarantee.