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Do you want to create high-converting ActiveCampaign forms from your WordPress dashboard? With WPForms, you can connect your WordPress forms to ActiveCampaign using Zapier. After the integration, you can start creating and embedding your forms anywhere on your site without having to touch a single line of the embed code.
Let’s take a look at how to create ActiveCampaign forms in WordPress.
Why Create an ActiveCampaign Form?
ActiveCampaign is a leading marketing automation tool that lets you build a longlasting relationship with your leads and customers. WPForms allows you to connect ActiveCampaign with WordPress so that you can start creating and embedding your forms with great convenience.
A few benefits of integrating ActiveCampaign with WPForms are:
- Drag and drop builder: Easily create an amazing form in just a few clicks right from your WordPress dashboard.
- No need to log into ActiveCampaign: Integrate for once and you can create unlimited signup forms without having to log into ActiveCampaign again.
- Add a subscription checkbox: Want to allow users to automatically subscribe to your list when they submit any contact form? Then all you need to do is to add a subscription checkbox to your contact form with our smart conditional logic.
- Form abandonment: Capture partial form entries by enabling form abandonment. This feature allows you follow up with interested leads and turn them into customers.
- And a lot more…
Let’s take a look at the step-by-step guide below.
ActiveCampaign Form Integration
After the installation, you’ll need to create a form.
When creating a form, choose Newsletter Signup Form as your template for convenience.
For more detailed steps, see our tutorial on creating a simple form in WPForms.
In order to create a high-converting ActiveCampaign form from your WordPress dashboard, you’ll need to install and activate the Zapier addon on your site.
The Zapier addon lets you connect the WPForms plugin to over 500+ web apps, including the ActiveCampaign app.
For more help with this step, you can check out our tutorial on how to install and use the Zapier addon.
Now let’s take a look at how to connect WPForms to your ActiveCampaign account.
Log in to your Zapier account and click the Make a Zap button in the top navigation.
Then, follow Zapier’s step by step guide to create a Zap. To see screenshots of every step, you can refer to our tutorial on using Zapier with WPForms.
Make sure to choose the Newsletter Signup Form you just created, when you’re in the Edit Options step. You must have at least one test entry on your form before fetching existing entries.
You should then see a successful confirmation message.
After choosing WPForms as your trigger app, the next step is to choose ActiveCampaign as your action app.
Let’s find ActiveCampaign app using the search bar and choose it as the action app.
Then, you’ll be asked to select an ActiveCampaign action. As our goal is to add new subscribers automatically to your ActiveCampaign list, let’s choose Create/Update Contact and then, click Continue.
Now you need to connect your ActiveCampaign account to Zapier. Click Connect an Account.
To allow Zapier to access your ActiveCampaign account, you’ll need to find API Url and API key in your ActiveCampaign account and enter them in the new window that pops up.
To find the keys, log into ActiveCampaign. In the top right-hand corner, under your profile name, click My Settings, and then choose Developer in the left taskbar. After copying the keys to Zapier, click Yes, Continue.
Now you’ll be asked to set up ActiveCampaign contact. In this step, you’ll need to connect each newsletter form field you just created with WPForms to the appropriate ActiveCampaign field. In our example, let’s choose the right list and configure the Email and First Name fields. Then proceed to the next step.
If you want to test whether the integration is working to send contacts to ActiveCampaign, click on Test.
To verify the data in your ActiveCampaign account, go back to your ActiveCampaign and click the Contacts tab. If integration is working, you can see the imported contact in your account.
You’ve just tested the ActiveCampaign app on Zapier successfully.
In the final step, make sure to turn on your Zap. You can also give your Zap an appropriate name. By turning on Zap, you can automatically send contacts to your ActiveCampaign account whenever your visitors submit the form on your site.
That’s it! Now anytime a user fills out your form, they will be added as a new contact in your ActiveCampaign database along with other fields you’ve specified, so you can keep in touch with email marketing.
Want to get more value from your client forms? Check out these web form hacks to unlock hidden customer data.
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