Track User Journey for Website Forms

Discover the steps your visitors take before they submit your forms. Right in the WordPress dashboard, you can easily see the content that’s driving the most valuable form conversions.

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Learn More About Your Site's Visitors

Learning about your user's journey has never been easier. Join over 6,000,000 users who agree. Get started with WPForms today!
  • Detailed Timeline

    See a step-by-step breakdown of the user’s path through your site.

  • Automated Tracking

    No need to set up any custom tracking code or third-party tools.

  • Smarter Decisions

    Use insights to optimize your site and implement smarter workflows.

  • Know Your Audience

    Know the user's journey on your site that leads to form submission.

  • Geolocation Data

    Collect location data of users with the Geolocation addon along with user journey.

  • Maximize Campaigns

    Make informed decisions for your users by comparing campaigns and user journeys.

From First Click to Conversion: Know It All

See a step-by-step breakdown of the user’s path through your site – right up to their form submission. The User Journey addon shows you a step-by-step timeline of:

  • The URL that referred them to your site
  • When they searched – and what they searched for
  • Pages and posts your visitor looked at
  • UTM parameters from the marketing campaign they responded to.

Make Smarter Decisions With Detailed Reports

With the User Journey addon, you have access to the entire user journey on your site. From first click to conversion, use this data to make smarter decisions.

Automatically Track User Actions

Easily track where your users came from, which pages on your site they visited, and how long they were there before they navigated to your form. You can use this data to learn about:

  • The URL users are coming from
  • Pages and posts they visited
  • How much time they spent on each page
  • Things they searched for on your site.


Level up Forms on Your Site With Powerful Addons

WPForms is packed with a range of features and addons that seamlessly integrate with each other to create incredible forms.
  • Connect with 6000+ Apps

    Use the WPForms Zapier addon to send data from Brevo forms directly to other web apps.

  • Responsive & Mobile Friendly

    Forms built with WPForms will work seamlessly on mobile, tablets & desktops.

  • Custom Notifications

    Automate confirmation emails for all successful form submissions.

  • Custom Confirmation Message

    Display a custom-crafted message to confirm successful form submissions.

  • 1,800+ Form Templates

    Choose from 1,800+ professionally pre-designed templates.

  • Fully Customizable

    Take 100% control over how your forms look using the powerful form builder.

  • Smart Data View

    Filter through form entries and customize your data view with advanced column options.

  • Google Sheets Backup

    Save and back up form entries to a Google Sheet with the Google Sheets addon.

Here’s what people are saying about us...

  • “The user interface is very smooth, and quite quick. It does open a separate screen for form creation and editing, but I suspect it does this to improve flow and speed.”

    - WebEndev
  • “I’ve used this plugin on several sites Ive built and its perfect easty to use, and just works. Very grateful that this plugin exists.”

    - LouisePKelly
  • “I don’t know why the existing form plugins never thought of templates. 99% of people installing this plugin want a simple contact form. Instead of you having to build it, you click the Simple Contact Form template and its built for you!”

    - Bill Erickson
  • “This plugin has helped me a great deal when building websites in WordPress. Its ease of use as a new site designer is very much appreciated. “

    - BloggerJill
  • “I was very impressed with the ease of use and functionality for the robust form I needed to create. I hadnt done one in awhile and it was easy to figure out and follow instructions. Thanks!! I really appreciate your product.”

    - legacylandco
  • “I love this plugin. Its compatible with my theme and VERY easy to use. It is also a nice clean looking form.”

    - robincameronbiz

Frequently Asked Questions and Resources

Do you have a question about WPForms and the User Journey addon? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.
Why do I need form tracking on my website?

The most important element for generating revenue and high conversion is to know your target customer. With the User Journey addon, you can learn about the pages your users visit and the time they spend there before submitting the form. You can use this data to make the process more seamless and increase conversions.

Is the WPForms User Journey addon free?

The User Journey Addon comes with the Pro version of WPForms, along with dozens of other useful addons. You can use these powerful addons to supercharge forms on your website.

Will the User Journey addon slow down my website?

Absolutely not. WPForms is carefully built with site performance in mind. We have developed everything with best practices and modern standards to ensure things run smoothly and fast.

Do I need coding experience to use the WPForms User Journey addon?

Not at all! You don't need any coding skills to start tracking user journeys on your website using WPForms. You can easily create a fully functioning form on your site with WPForm's intuitive drag-and-drop builder.

Sneak Peek Under the Hood

Here are screenshots of exactly what the User Journey addon looks like within the plugin.
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