best-online-form-builders-for-small-business-websites

11 Best Online Form Builders for Websites in 2021

Are you looking for the best online form builders for your small business website?

Form builders have exploded in popularity because they are easy to use for anyone, so small business owners can build their own website without paying a developer.

So in this post, we’ve listed the best online form builders in existence, and what makes each one stand out.

What Do Online Form Builders Do?

If you’re just getting started setting your small business website up, you may be asking yourself what is an online form builder?

Simply put, an online form builder is a tool that lets you build web forms. You can use them for tons of different things and the kinds of forms you can create include:

  • Contact forms
  • Online order forms
  • Surveys and polls
  • Collect emails and grow your marketing lists
  • Send info from forms to your CRM
  • Accept file uploads
  • …and much more

As you can see, there are a lot of things you’ll want to use your online form builder for on your small business website. So once you:

WPForms is the best WordPress Form Builder plugin. Get it for free!

…then you’re ready to find and use the best online form builder for you. So let’s take a look at who they are and what they do.

Best Online Form Builders for WordPress

To help you find the best software to create forms for your site, check out this list we’ve put together of the top online form builders. Click on one you’d like to learn more about to jump ahead.

  1. WPForms
  2. Formidable Forms
  3. HubSpot Forms
  4. Gravity Forms
  5. Ninja Forms
  6. Zoho Forms
  7. Google Forms
  8. Microsoft Forms
  9. Cognito Forms
  10. JotForm
  11. Typeform
  12. Wufoo
  13. Formsite
  14. 123FormBuilder

So let’s start with the most popular and easy-to-use online form builder.

1. WPForms

wpforms best online form builder homepage

If you want a WordPress plugin that has easy to create forms and features that will bring you more business, WPForms is the way to go. It’s the most beginner-friendly online form builder and can be used on any size small business website.

WPForms gives you incredibly powerful form creation tools to quickly build effective forms.

Features:

  • Email Marketing Services Integrations for Lead Generation
  • Registration Forms
  • Frontend Form Submission Addon
  • File Upload Forms
  • Payment Forms
  • Tons of Powerful Templates
  • Conditional Logic
  • Imports Forms From Other Plugins
  • Zapier Integration for Data Collection Automation

Don’t forget: WPForms Pro also lets you make conversational forms on unlimited forms, so it’s the best Typeform alternative on the market because of this awesome functionality.

2. Formidable Forms

formidable forms online form builder

Formidable Forms is an advanced online form builder. This WordPress plugin lets power users make forms on websites with ease. So if you’ve got a lot of clients and you’re a web developer looking for form building options, Formidable Forms is a good solution to check out.

It’s definitely up there on the list of the best WordPress form builder plugins for web developers, too. It has powerful calculation fields to help you make the complex calculations required if you want to build different calculators on forms.

Features:

  • Drag and Drop Builder
  • Online Calculator Form Templates
  • Customizable HTML
  • Automatically Populated Dynamic Fields
  • Quizzes
  • Collects Payments
  • White Labeled Forms

3. HubSpot Forms

hubspot online form builder

HubSpot Forms is part of the HubSpot CRM platform, which makes it one of the most complete lead capture tools. Aside from the online form builder, it also comes with a landing page builder, email marketing, live chat, and other powerful tools. And best of all, it’s free.

You can get started quickly using the many pre-built form templates including newsletter signup, contact us, event registration, and more. There are also flexible format options for your forms. Choose from options like standalone, embedded, popup, slide-in boxes, and dropdown banners.

Features:

  • Easy Drag and Drop Builder
  • Unlimited Forms Fields
  • Goal-Based Form Templates
  • Conditional Logic
  • File Upload Fields
  • Automatically Syncs Contact Information in Your CRM
  • Available as a WordPress plugin

4. Gravity Forms

gravity forms

Gravity Forms is another option when it comes to the best online form builders, especially if you’re looking for advanced features.

Unlike other online form builders. Gravity Forms doesn’t offer a free or Lite version for you to try out their tool.

Features:

  • Save and Continue Feature
  • Conditional Logic
  • File Upload Fields
  • Visual Drag and Drop Online Form Builder
  • Multi-page Forms
  • Email Notifications

Check out our pro tips if you’re having trouble with Gravity Forms not sending email.

5. Ninja Forms

ninja forms

Ninja Forms is a WordPress plugin form builder that is an option for developers who don’t mind writing their own code.  Advanced users can enjoy the app’s advanced features to build complex forms.

Features:

  • WYSIWYG Builder
  • Spam Protection (limited)
  • Visual Builder
  • Offers ‘Dev Mode’ Customization
  • Some Pricing Tiers Don’t Always Include Everything (Addons Priced Separately
  • Some Documentation

Do you want to know how Ninja Forms compares to WPForms? Check out our detailed Ninja Forms vs WPForms review.

6. Zoho Forms

zoho form

If your business already uses Zoho Apps, your site can tap into the power of Zoho Forms. They’ve got a whole bunch of tools that can help you integrate their CRM software with your online forms.

Features:

  • Team Collaboration Tools
  • Forms That Embed
  • Make CRM Zoho Forms in WordPress
  • Built-in Security Measures
  • Analytics
  • Integrates with Zoho CRM to Automate Things
  • Assign Team Roles
  • Online Surveys

7. Google Forms

google forms free online form builder

Google Forms is a free online form builder that doesn’t cost anything. It’s one of the form builder tools that lets you create simple forms with a drag and drop builder. You can change things like the font and color scheme, plus you can add images to your form.

It’s important to note that this software is super basic and there are a lot of good Google Forms alternatives out there

Features:

  • Drag and Drop Builder
  • Page Skip Logic
  • Basic Themes
  • Offline Editing
  • Email Reminders
  • Integrates With Google Sheets
  • Multi-part Forms

8. Microsoft Forms

microsoft forms

If you just need basic form field types and no frills, Microsoft Forms could be a good online form builder option for you. It’s a straightforward and lightweight app that gives you access to things like quizzes, polls, and more.

Features:

  • Free for Microsoft 365 Users
  • Syncs to Excel
  • Visual Drag and Drop Builder
  • Outlook Integration
  • Polls and Surveys
  • Real-Time Results

9. Cognito Forms

cogntio forms is it the best online form builder

Cognito Forms is a form builder that will let you accept Square payments online, plus it has analytics and tracking that can be helpful. However, to get their plan that includes this integration you have to pay quite a bit.

Features:

  • Square Payment Processor Integration
  • Calculating Forms
  • Drag and Drop Builder
  • Conditional Logic
  • Pre-Built Templates
  • Integrates with Google Analytics

10. JotForm

jotform online form builder

Starting a website is a lot of work, and JotForm can help connect your online forms to your email marketing services to make your workflows that much easier. It’s a simple form builder with some basic free templates to use.

Features:

  • Easy to Build
  • HIPAA-Compliant Forms
  • Free Basic Templates
  • Report Builder
  • PDF Forms
  • Many Native Integrations

11. Typeform

typeform

Typeform could work for you if you’ve got advanced tech skills. You can build very pretty forms from their available templates or on your own. Because it’s an expensive software, it’s best for marketing teams with big budgets. Be sure to check out our article on the best Typeform alternative before you make up your mind.

Features:

  • Trendy Templates
  • Survey Forms
  • Conditional Logic
  • Mobile Responsive
  • File Upload Capability
  • Conversational Marketing
  • Looks Great

12. Wufoo

wufoo forms

Wufoo forms is one of the form builder apps on our list because it’s well known. It gives you the ability to make forms for your website and lets you look at collected data. And using this online form builder, you can create custom HTML forms easily.

Features:

  • Online Form Builder With Database
  • Pre-Designed Templates for Different Types of Forms
  • Cloud Storage Database
  • Payment Integrations
  • Metrics Reporting
  • Apply HTML and CSS for Extra Elements
  • Conditional Logic With Limits
  • Embed Shortcodes
  • Social Media Integrations

13. Formsite

is formsite the best online form builder

Formsite online form builder helps you create HTML forms and surveys. That way, you can build forms for things like online orders, registrations, customer feedback, and reservations.

Features:

  • Contact and Lead Forms
  • Drag and Drop Form Builder
  • 100+ Customizable Templates
  • 40 Question Types
  • Secure Form Sharing
  • Real-Time Email Notifications
  • Customizations

14. 123FormBuilder

123formbuilder online form builder is it the best

123FormBuilder is another well-known online form builder software. It lets you create and customize a form quickly if you need to. This builder will work well for you if you don’t mind a super simple design with minimal features.

Features:

  • Drag and Drop Visual Builder
  • Graphical Reports With Form Data Analytics
  • Web Form Templates
  • Dropbox and PayPal Integrations
  • Surveys, Quizzes, and Polls

The Best Online Form Builder: WPForms

We’ve tested all the options on this list to determine who is the best online form builder.

We can confidently say that the best online form builder software is WPForms, hands down.

If you’re concerned about your form conversion rate on your web forms, WPForms has the best features to help you with your site’s specific needs.

This drag and drop form builder is a powerful marketing tool with email marketing integrations (like Mailchimp, Constant Contact, and more), ability to accept payments, and so much more.

online form builder drag and drop dashboard

If your small business website needs forms, we’ve found that most sites benefit the most from the features and the affordability of WPForms Pro over the other online form builders on this list.

With WPForms Pro you have access to tools that help you:

  • Increase sales – Collect payments securely with Stripe and PayPal to get more income streams from your website by accepting a credit card or PayPal.
  • Get feedback – Create surveys and polls to understand what your customers think and serve them better.
  • Convert more leads – Get leads from abandoned forms and easily embed your forms in distraction-free landing pages.
  • Engage customers – Use Conversational Forms to impress potential leads and engage your customers by asking visitors one question at a time.
  • Save time – Use WPForms integrations to automatically send data to other services, and save your entries in WordPress for faster management.
  • Keep forms secure –  Take advantage of many different spam protection options like custom captcha, or use hCaptcha or Google reCAPTCHA v2 or v3.
  • Create surveys and reports – Use the unique reporting features in WPForms to create beautiful reports from your surveys and print your respondents’ entries to PDF.
  • Event registration – A form builder that lets website owners and marketers sell tickets to events online.

These amazing features can help anyone of any skill level take their small business website to the next level.

Next Steps: Best Online Form Builders

So there they are. We hope this list of the best online form builders helped you learn which one will work best for you and your small business.

If you’re still on the fence, check out this comparison of WPForms Lite vs Contact Form 7 to see all of the awesome features in the free version of WPForms.

If you’re interested in seeing one of the coolest things WPForms can do, check out our post on how to build a Conversational form on a WordPress website.

So what are you waiting for? Get started with the world’s best form builder today.

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