13+ Best Online Form Builders for Websites in 2023

Are you looking for the best online form builders for your small business website?

Form builders have exploded in popularity because they are easy to use for anyone, so small business owners can build their own websites without paying a developer.

So in this post, we’ve listed some of the best online form creators and what makes each one stand out.

Best Online Form Builders for Websites

These web form builders offer top-notch features and easy-to-use interfaces:

1. WPForms


If you want a WordPress plugin that has easy-to-create forms and features that will bring you more business, WPForms is the way to go. It’s the most beginner-friendly online form builder and can be used by businesses both big and small for a variety of purposes.

With WPForms, you can build order forms, create surveys to collect data, boost conversion rate by adding a progress bar, and so on.

WPForms gives you incredibly powerful form creation tools to quickly build effective forms:

The free version, WPForms Lite, lets you make basic contact forms and gives you an unlimited free trial of the plugin. If you start with it, make sure to turn on the Lite Connect feature to save your entries so you can unlock them when you upgrade.

Don’t forget: WPForms Pro also lets you make unlimited conversational forms, so it’s the best Typeform alternative on the market because of this awesome functionality.

With 5+ million active installations and a rating of 4.9/5 stars on, WPForms is the best form builder for WordPress if you’re looking for the perfect combination of flexibility plus ease of use.

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2. Formidable Forms

formidable forms online form builder

Formidable Forms is an advanced online form creator. This WordPress plugin lets power users make forms on websites with ease. So if you’re a web developer and you’ve got a lot of clients and looking for form building options, Formidable Forms is a good solution to check out.

It’s up there on the list of the best WordPress form plugins for developers. It has powerful calculation fields to help you make the complex calculations required if you want to build different calculators on forms.

  • Drag-and-drop builder
  • Online calculator form templates
  • Customizable HTML
  • Automatically populated dynamic fields
  • Quizzes
  • Collects payments
  • White-labeled forms

3. Gravity Forms

gravity forms

Gravity Forms is another user-friendly option, especially if you’re looking to create forms to embed in your WordPress site.

Unlike other options. Gravity Forms doesn’t offer a free or Lite version for you to try out its features.


  • Save and continue
  • Conditional logic
  • File upload field
  • Visual drag-and-drop interface
  • Multi-page forms
  • Email notifications

Check out our pro tips if you’re having trouble with Gravity Forms not sending email.

4. Ninja Forms

ninja forms

Ninja Forms is a flexible WordPress form plugin that covers a decent range of functionality.

The main thing we found challenging was comparing the license levels since there are multiple ways to pay for the plugin, depending on the addons you want.


  • WYSIWYG form builder
  • Spam protection (limited)
  • Offers “Dev Mode” customization
  • Separately priced addons for integrations and payments

Do you want to know how Ninja Forms compares to WPForms? Check out our detailed Ninja Forms vs WPForms review.

5. Zoho Forms

zoho form

If your business already uses Zoho Apps, your site can tap into the power of Zoho Forms. This web form builder has a whole bunch of tools that can help you integrate their CRM software with your online forms.


  • Team collaboration tools
  • Embeddable forms
  • Ability to make CRM Zoho Forms in WordPress
  • Built-in security measures
  • Analytics
  • Integration with Zoho CRM
  • Option to assign team roles
  • Online surveys

6. Google Forms

google forms free online form builder

Google Forms is a free online form builder that lets you put together a quick form in a pinch. You can change things like the font and color scheme, plus you can add images to your forms.

It’s important to note that this software is super basic and there are a lot of good Google Forms alternatives out there. We’d personally only use Google Forms for internal usage since it’s difficult to embed a form in WordPress.


  • Drag-and-drop form builder
  • Page skip logic
  • Basic themes
  • Offline editing
  • Email reminders
  • Integration with Google Sheets
  • Multi-part forms

7. Microsoft Forms

microsoft forms

If you just need basic form field types and no frills, Microsoft Forms could be a good web form builder option for you. It’s a straightforward and lightweight app that gives you access to things like quizzes, polls, and more.


  • Free for Microsoft 365 users
  • Syncs to Excel
  • Visual drag-and-drop builder
  • Outlook integration
  • Polls and surveys
  • Real-time results

8. Cognito Forms

cogntio forms is it the best online form builder

Cognito Forms is a useful app for creating Square payment forms. Plus, it has analytics and tracking that enable you to analyze conversion and engagement levels for your forms. However, to get the plan that includes this integration, you’ll have to pay quite a bit.


  • Square payment processor integration
  • Calculating forms
  • Drag-and-drop builder
  • Conditional logic
  • Pre-built templates
  • Integration with Google Analytics

9. Formstack

Formstack online form builder

Formstack offers online tools for businesses in many different industries, including healthcare and higher education. One of its solutions is an online form creator. It gives you tons of forms for things like prescription refills or insurance quotes. You can easily collect your customers’ data and improve your team’s workflow.

This option is probably best if your business is already using Formstack’s other tools, or if you want to invest in an all-in-one solution with a form creator.

  • Industry-specific form templates
  • 100+ integrations
  • PCI and HIPPA compliant
  • Drag-and-drop builder
  • Conditional logic
  • Embeddable forms
  • Ability to send forms to users via email

10. JotForm


Starting a website is a lot of work, and Jotform can help connect your web forms to your email marketing services to make your workflows that much easier. It’s a simple web app with some basic free templates to use.

The paid version unlocks a huge variety of extra templates, which can greatly simplify your form-building processes.


  • Easy-to-use form builder
  • HIPAA-compliant Forms
  • Free basic templates
  • Report builder
  • PDF forms
  • Many native integrations

11. Typeform


Typeform is a tool for creating visually striking and interactive online forms. The tool is known for its conversational layout which adds an engaging form design. Because it’s expensive, it’s best for marketing teams with big budgets.

Be sure to check out our article on the best Typeform alternatives for cheaper alternatives that offer similar features.


  • Trendy templates
  • Survey forms
  • Conditional logic
  • Mobile responsive
  • File upload capability
  • Conversational marketing

12. Wufoo


Wufoo forms is a well-known web form builder app. It gives you the ability to make forms for your website and collect entries from respondents easily.


  • Pre-designed templates for different types of forms
  • Cloud storage database
  • Payment integrations
  • Metrics reporting
  • Apply HTML and CSS for extra elements
  • Conditional logic with limits
  • Embed shortcodes
  • Social media integrations

13. Formsite


Formsite helps you create HTML forms and surveys. That way, you can build forms for things like online orders, registrations, customer feedback, and reservations.


  • Contact and lead forms
  • Drag-and-drop form editor
  • 100+ customizable templates
  • 40 question types
  • Secure form sharing
  • Real-time email notifications

Bonus: 123FormBuilder

123Form builder

123FormBuilder is another well-known web form builder software. It lets you create and customize a form quickly if you need to. This builder will work well for you if you don’t mind a super simple design with minimal features.


  • Drag-and-drop visual builder
  • Graphical reports with form data analytics
  • Web form templates
  • Dropbox and PayPal integrations
  • Surveys, quizzes, and polls

The Best Online Form Builder: WPForms

We’ve tested all the options on this list to determine the best online form builder.

We can confidently say that the best online form builder software is WPForms.

This drag-and-drop form builder is a powerful tool with email marketing integrations (like HubSpot, Constant Contact, and more), the ability to accept payments, and so much more.

WPForms builder view

If your small business website needs forms, we’ve found that most sites benefit from the features and the affordability of WPForms Pro over the other online form builders on this list.

With WPForms Pro you have access to tools that help you:

  • Increase sales: Collect payments securely with Stripe, Square, and PayPal to get more income streams from your website by accepting multiple payment types.
  • Get feedback: Create surveys and polls to understand what your customers think and serve them better.
  • Convert more leads: Get leads from abandoned forms and easily embed your forms in distraction-free landing pages.
  • Engage customers: Use Conversational Forms to impress potential leads and engage your customers by asking visitors one question at a time.
  • Save time: Use WPForms integrations to automatically send leads to platforms like HubSpot or Salesforce and save your entries in WordPress for easier management.
  • Keep forms secure:  Take advantage of many different spam protection options like custom captcha, hCaptcha, Cloudflare Turnstile, or Google reCAPTCHA v2 or v3.
  • Create surveys and reports: Use the unique reporting features in WPForms to create beautiful reports from your surveys and print your respondents’ entries to PDF.
  • Event registration: A form builder that lets website owners and marketers sell tickets to events online.

These amazing features can help anyone of any skill level take their small business website to the next level.

Get the Best Online Form Builder Now

So there they are. We hope this list of the best online form builders helped you learn which one will work best for you and your small business.

Next, Convert Leads With Conversational Forms

If you’re still on the fence, check out this comparison of WPForms Lite vs Contact Form 7 to see all of the awesome features in the free version of WPForms.

If you’re interested in seeing one of the coolest things WPForms can do, check out our post on how to build a Conversational Form on a WordPress website.

Also, don’t forget to check out these alternatives to Linktree if you want to level up your Instagram game.

So what are you waiting for? Get started with the world’s best form builder today. Don’t forget to follow us on Twitter and Facebook to get more useful tips and updates.

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