Do you want to learn how to create a Mailchimp subscribe form in WordPress? Adding a Mailchimp signup form to your website is a great way to grow your email marketing list and build a bigger following.
In this article, we’ll show you how to create a Mailchimp subscribe form in WordPress.
Table of contents for quick navigation:
- Install and Activate the WPForms Plugin
- Install and Activate the Mailchimp Addon
- Create a Mailchimp Subscribe Form in WordPress
- Connect Your Form to Mailchimp
- Configure Your Subscribe Form Notifications
- Configure Your Subscribe Form Confirmations
- Add Your Mailchimp Subscribe Form to Your Site
Why Use WPForms to Connect Mailchimp Subscribe Forms to WordPress?
WPForms is the best form builder for WordPress. You can create any digital form that you can imagine and easily publish it on your website.
If you’re searching for an easy way to connect Mailchimp to your WordPress site, unquestionably, WPForms is the best choice.
Not only does it comes with built-in Mailchimp integration, but it also includes a ton of features that helps you to boost newsletter signup form conversions.
Here are some top-notch features of the WPForms Mailchimp addon:
- Flexibility to select which Mailchimp group or email audience a subscriber should be added to.
- The following actions can be performed using the Mailchimp Addon.
Subscribe: This action allows you to add the user as a new contact to your Mailchimp audience.
Unsubscribe: If you want, you can unsubscribe an existing contact from your Mailchimp audience.
Archive: This allows you to archive an existing contact from your Mailchimp audience.
Delete: Gives you the flexibility to permanently delete an existing contact from your Mailchimp audience.
Record Event: One of the most useful features, you can record an event for a specific contact after form submission.
- You can mark subscribers as VIPs.
- Complete flexibility to use Mailchimp addon with any of your website forms and can also add a subscribe checkbox to grow your list faster.
- Allows you to automatically add tags from your Mailchimp account.
- Includes a feature for users to resubscribe through your form easily.
- Allows you to create custom fields.
Create a Mailchimp Subscribe Form in WordPress
Step 1: Install and Activate the WPForms Plugin
Step 2: Install and Activate the Mailchimp Addon
Next, we need to activate the WPForms Mailchimp addon. Go to WPForms » Addons and find the Mailchimp Addon.
Install and activate the Mailchimp Addon.
Step 3: Create a Mailchimp Subscribe Form in WordPress
Once your WPForms Mailchimp addon is active, go to WPForms » Add New to create a new form.
On the setup screen, name your form and select the Newsletter Signup Form template.
WPForms will create a simple newsletter signup form.
Here, you can add additional fields by dragging them from the left-hand panel to the right-hand panel.
Then, click on the field to make any changes. You can also click on a form field and drag it to rearrange the order on your Mailchimp subscribe form.
One of the most important form fields to consider adding to your Mailchimp signup form is the GDPR Agreement field.
This form field helps you create GDPR compliant forms by giving your site visitors an explicit way to agree to storing their personal information and sending them email marketing materials.
Keep in mind that all you have to do is click on the form field to change the default language the GDPR form field has.
In order to use the GDPR form field, you’ll need to go to WPForms » Settings and click on the GDPR Enhancements checkbox.
By doing this, you’ll enable the GDPR enhancement features WPForms has available for you to make complying with GDPR that much easier.
In fact, you’ll be able to:
- Disable user cookies
- Disable user details, which includes IP addresses and User Agent data
- Access the GDPR form field for your WordPress forms
Once you’re done customizing your form, click Save.
Now, we’ll take a look at how to configure the Mailchimp settings so you can connect your signup form to your newsletter service.
Step 4: Connect Your Form to Mailchimp
To connect your newsletter signup form to Mailchimp, go to Marketing » Mailchimp.
Next, click Add New Connection.
A box will pop up asking you to add the Mailchimp API key and Account Nickname.
You can get your Mailchimp API key by signing in to your Mailchimp account. Copy-paste your Mailchimp API Key in the required field.
Enter account name as per your choice, since this is for your reference only, and click on the Add button.
After clicking, one more pop will appear asking to Enter a connection nickname. Here also you can add any name as per your choice.
After you enter your connection name, a new window will appear. Here you can:
- Select your Mailchimp account
- Pick the email list you want people to be added to when they subscribe
- Click on the Email Address dropdown and any other form fields you want to be added to your Mailchimp account when someone subscribes
- Enable conditional logic if it applies to your form
- Enable the double opt-in option if you want
- Mark subscribers as VIP
- Update the profile if this contact is already in an audience
- Notify users that they are already subscribed
If you’re interested in letting your site visitors pick the mailing list they want to join, check out our helpful guide on how to let users pick a Mailchimp list.
After configuring these settings, click Save.
Step 5: Configure Your Subscribe Form Notifications
Notifications are a great way to send an email whenever your subscribe form is submitted on your website.
You can send an email to yourself, which WPForms does automatically unless you disable form notifications.
You can also send a notification to a member of your team by adding their email to the Send to Email Address field.
In addition, if you use smart tags, you can even send a form notification to your site visitor to let them know their form has been received.
For help with this step, check out our documentation on how to set up form notifications in WordPress.
Step 6: Configure Your Subscribe Form Confirmations
Confirmations are a great way to let your site visitors know immediately that their form has been submitted.
WPForms lets you choose from 3 types of confirmations:
- Message. This confirmation type will display a simple message once a site visitor submits their form, letting them know their form has been processed.
- Show Page. This confirmation type will take site visitors to a specific web page on your web page. For help with this step, check out our tutorial on redirecting site visitors to a thank you page, as well as our guide to creating effective Thank You pages.
- Go to URL (Redirect). This last confirmation type will send site visitors to a different website.
For step-by-step instructions, check out this documentation on setting up form confirmations.
Step 7: Add Mailchimp Subscribe Form to Your WordPress Website
After you’ve created your Mailchimp subscribe form, you need to add it to your site.
WPForms allows you to add your forms in several locations, including your blog posts, pages, and even as a sidebar widget.
You can either embed your form with the Embed wizard or use the WPForms block in the block editor. Using, either way, you can embed the form without adding any custom code.
Open the page/post where you want to display your form. Now click on the “+” icon and search for the WPForms block in the block editor.
Click WPForms block and select your subscribe form that you want to embed on the page/post.
This is how your Mailchimp Subscribe Form will look on your website.
Final Thoughts on Mailchimp Subscribe Form
And there you have it! You now know how to create a Mailchimp subscribe form in WordPress to help build yourself a bigger email list and grow your business. Check out our list of Mailchimp integrations to see more neat Mailchimp tricks.
If you want a way to boost form conversions and encourage more site visitors to subscribe to your email list, consider delivering a content upgrade to subscribers in exchange for their email address.
You might also want to read some other Mailchimp related posts we’ve written:
- WPForms vs Mailchimp Form Builder: Which One Should You Use?
- 5 Mailchimp Alternatives That Are More Powerful (+Better Support)
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.