Are you looking to segment your subscribers by their interests? Segmenting your subscribers into a group by their interests and preferences allows you to build a highly engaging email list.
If you’re using MailChimp, you can use its Groups feature that lets you target subscribers by their interests or preferences within a single list, so you don’t have to manage multiple lists with overlapping subscribers.
In this article, we’ll show you the easiest way to create a custom MailChimp group signup form.
Before we dive into MailChimp groups, let’s take a look at the most effective strategy to boost email engagement: email segmentation.
What Is a Segmented List?
In email marketing, email segmentation is a powerful way to categorize your subscribers into distinct groups based on different characteristics such as user activity, interests, preferences, etc. Segmenting your subscribers into groups allows you to send highly targeted emails to each group addressing their common characteristics.
Since the emails you send to each group are highly targeted, it’s much more likely that the recipients will read and engage with your emails.
If you’re using MailChimp, the easiest way to segment your subscribers is by using the Groups feature. Using MailChimp Groups, you can allow your subscribers to check off their interest while subscribing to your list. This way you can add each subscriber to a relevant group within your list, so you don’t have to manage multiple lists with overlapping subscribers.
Now let’s take a look at how to allow users to select MailChimp groups in your WordPress Form.
1. Create a Custom MailChimp Signup Form
First thing you need to do is install and activate the WPForms plugin. For more details, read how to install a plugin in WordPress.
To integrate your form with MailChimp, you’ll need to install the MailChimp addon and then, create a newsletter signup form.
For a step by step tutorial, you can read how to create a MailChimp signup form in WordPress.
2. Add MailChimp Groups
After creating a basic signup form, you need to add a checkboxes field to your form.
In the checkboxes field, you can allow your subscribers to choose groups by their interests or preferences. If you only want them to be able to select one group, you can use a multiple choice or dropdown field instead.
For the sake of this example, let’s add 2 groups: Interest 1 and Interest 2. See the screenshot below.
Next, click the Marketing tab in the left taskbar, and click MailChimp. Now scroll down the page until you find the Enable Conditional Logic checkbox. Just click on it.
In the Select Field dropdown, choose the checkboxes field you just added to your form. In our case, the name of the checkboxes field is Select the Right Group. Then click the Select Choice dropdown, and choose the first group from the list. In our case, it is Interest 1.
Then click Add New Connection.
A dialog box will pop up asking you to name this connection. Enter any name addressing the second group and click OK.
You need to repeat the above steps in this connection as well. That means you need to scroll down and enable the conditional logic checkbox. Then choose the second group from the list, and then Save the form.
You’ve just created a MailChimp signup form and added 2 groups to your form so your users can select it based on their interest.
What are you waiting for? Get started with the most powerful WordPress forms plugin today.