Get More Email Subscribers (18 Best Tips) in 2020

Want some easy (and insanely effective) tips to get more email subscribers?

More email subscribers can mean more website traffic and more revenue.

So in this post, we’ve put together a solid list of the best tips to get more email subscribers that you can start using right away.

Ways to Get More Email Subscribers

If you’re looking for ways to increase email subscribers, try the following tips.

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  1. Offer a Lead Magnet
  2. Use Power Words
  3. Use a Responsive Theme
  4. Activate Mobile Optins
  5. Try Other Content
  6. Run Giveaways
  7. A/B Split Testing
  8. Offer a Discount
  9. Use The Zeigarnik Effect
  10. Track Your Stats
  11. Customize Colors for Psychology
  12. Make an Exit-Intent Popup
  13. Don’t Ask for a Ton of Info
  14. Use a Discount Wheel Popup
  15. Try a CTA Button
  16. Use Social Proof
  17. Offer to Chat
  18. Add Optin Links to Social Media Bios

1. Offer a Lead Magnet

A wildly effective way to grow your email list is to use a lead magnet.

A lead magnet, or a content upgrade, is something you offer a website visitor in exchange for their email address.

popup ebook

Lead magnets include and are definitely not limited to:

  • PDF checklist
  • Templates
  • Resource Lists
  • Printables
  • Ebooks
  • Gated content
  • Ultimate Guides (Collections of a site’s most popular blog posts)
  • Infographics
  • Email courses or eCourses through an LMS plugin
  • Webinars
  • and way more

Just make sure your lead magnet is helpful, instantly available, and solves a problem. It needs to have value for the reader.

Check out our list of the best coming soon plugins and themes on WordPress to learn why working on your site behind the scenes is a great way to get more email subscribers before you launch, and read our post on how to create a coming soon page in WordPress.

2. Use Power Words

Try adding words to your content that spark curiosity, trust, or other emotions.

At WPForms, our media team often refers to this amazing list of 700 power words that will boost your conversions.

power word example

And on this website, their copy on this campaign includes the word “hero”, sparking the emotion of confidence, pride, and ability.

People are much more likely to want to learn more about something if they have an emotion associated with it.

3. Use a Responsive Theme

Did you know that up to 80% of your site visitors are viewing your website on their mobile devices?

If you want people signing up for your email newsletter, you should make sure you’re using a mobile-friendly and responsive WordPress theme. That way, it looks great on all devices and readers are more likely to convert.

responsive theme example

Most modern themes like Astra and OceanWP are responsive. You can even get one for free, so there’s no excuse not to have a mobile-friendly website. Check out our post on the best free WordPress themes.

4. Activate Mobile Optins

If you followed the above tip and have a mobile-ready theme, you can (and should) focus on mobile optimization.

Try OptinMonster Mobile Campaigns. They let you create mobile-specific campaigns to help you get more people to sign up for your email list with:

  • An Inactivity Sensor — Mobile users get distracted much more easily than desktop users, so trigger a popup when visitors have stopped interacting to re-engage them
  • Device-Based Targeting — Quickly customize specific campaigns to show up only on mobile devices
  • Mobile-Friendly Popup Email Integration — Since OptinMonster’s a leader in mobile optimization, they’ve got integrations with all the best email marketing services
  • Much more

5. Try Other Content

Using WordPress SEO to write blog posts that bring traffic and subscribers to your site isn’t the only way to do it. More and more, people are making multiple kinds of content to win their audience over and get their email addresses from them.

For example, well-known digital marketing entrepreneurs like Pat Flynn and Neil Patel both have podcasts and online courses.

Here are just some ideas for other content that you can produce on your site to help you get more email subscribers:

Don’t forget to create a video release form in WordPress if you’re accepting user-submitted videos.

6. Run Giveaways

If you’re still asking yourself how do I increase my newsletter subscribers, know that running a giveaway can lead to explosive growth.

RafflePress is the best WordPress giveaway and contest plugin for good reason.

best wordpress podcasting plugins rafflepress

Running a giveaway contest is one of the best ways to get more email subscribers to your business online.

That’s because when running a giveaway, you can require users sign up for your email list in order to receive entries for your contest. People will rush to become a subscriber for a chance to win your contest.

On top of that, giveaways help you boost your social media followers by asking readers to follow your business on Instagram, Twitter, Facebook, and more in exchange for bonus entries to your giveaway.

Running a giveaway is an easy way to get explosive growth. We’ve got you covered on setting up your first WordPress giveaway.

7. A/B Split Testing

Split Testing is one of the most desired features for marketers. That’s because it’s a super effective way to try multiple approaches to the same campaign and then look at data to see which one performed best.

With OptinMonster, you can do this with different content, headlines, layouts, styles, and campaign triggers to see what converts the most.

This info gives you the power to make data-driven email marketing decisions for better conversion rates and increased sales.

8. Offer a Discount

One of the most popular ways to get people to sign up for your mailing list is to simply offer a discount in exchange for an email address.

You’ve probably given your email address to a website like this before to get a discount code. It’s a very effective tool to use to convert your site visitors into customers.

email newsletter lead magnets asking readers to subscribe

9. Use The Zeigarnik Effect

The Zeigarnik effect is a psychological phenomenon that makes people feel uncomfortable when they leave things incomplete.

One of the easiest ways to use this to get more email subscribers is to use a 2-step optin.

OptinMonster’s MonsterLinks™ 2-Step Optins work like this:

The user prompts the popup by clicking on a link you’ve created just for this, making them feel like completing the signup form is the 2nd step in a process they started. This way, they are way more likely for readers to subscribe so they can “complete” the action.

Pretty neat, right?

10. Track Your Stats

Face it, even if you’re not a numbers person, you know analytics are important to growing your email list and building your business online.

Try using the MonsterInsights plugin to see how people find your site.

That way, you can focus your efforts on converting those visitors. Once you know where they are coming from, you can learn a lot more about why they are there and how you can get them to engage with your site.


It’s a powerful plugin that’s full of wonderfully effective analytics features.

If you’re an advanced Google Analytics user, you can do tracking without a plugin.

But MonsterInsights will give you all that information at a glance, making analytics super easy. That way, everyone beginners can use it.

11. Customize Colors for Psychology

Color plays a huge role in your marketing campaign.

In psychology, emotions are tied to different colors like:

  • Blue — Calming, peaceful, and productive
  • Yellow — Optimism, joyful, and overwhelming in large amounts
  • Red — Exciting, romantic, and impulsive

So what color should you use in your marketing campaigns to get people to opt in?

Well, it depends on the context of the content. Here’s a really interesting read on which is the best call to action button color, based on research.

The good news is, if you’re using OptinMonster, it’s easy to customize the button colors in any of your campaigns.

12. Make an Exit-Intent Popup

It’s an unfortunate fact but true fact — over 70% of your website visitors leave and never, ever come back.

That’s a ton of lost potential income. But you can convert a lot of these abandoning visitors into email subscribers by using something called Exit-Intent® Technology.

It works by sensing when a user on your site is about to leave and triggers a popup:


Install an exit popup on every post and page on your site to help convert abandoning visitors.

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13. Don’t Ask for a Ton of Info

Keep your optin request simple and don’t ask for too much info from your visitor.

Form abandonment is a huge issue, and one of the biggest causes of it is distraction. The more questions you ask your visitor before they can hit submit, the less likely they are to do so.

14. Use a Discount Wheel Popup

Adding a spin-a-wheel popup to your WordPress site is an incredible way to increase conversions. People love the chance to win a prize.

And a lot of people are willing to give you their email address to take a shot at winning something.

optinmonster spin-a-wheel example

The people who fill this out are really great leads, too. It shows they want to win a product from your site (so that’s likely they’ll think about buying it, too!).

Check out our post on the best discount wheel popup plugins to see which one might be the best fit for your site.

Are you a writer or author? Check out this great list of the best themes for writers on WordPress.

15. Try a CTA Button

Try adding a Call To Action (CTA) button to your website as a fantastic lead generation tip.

You can add it to multiple places including the end of every post, your sidebar, or even a floating bar that stays in place as the reader scrolls down a post or page.

neil patel CTA button example

Digital Marketer Neil Patel uses a yes/no choice in the above CTA button example. He offers 2 choices, a “right” choice and a “wrong” choice creating a high-converting CTA button that uses the psychology of choice when asking people to sign up. In fact, if you’ve noticed with the above tips in this post, psychology is a huge factor in growing your email list.

16. Use Social Proof

Human beings tend to look to others to help them make decisions. That’s pretty powerful stuff.

You can use the power of social proof in a lot of different ways to easily boost your conversion rate and get your readers to subscribe.

One fantastic example of social proof is displaying the total number of current subscribers on your email list opt in form.

social proof email newsletter example

People are more likely to give you their email address if they see others have already done it. Plus, it shows off that you have a solid following and good content.

17. Offer to Chat

Conversational Marketing is becoming more and more popular, and you should absolutely take advantage of it to get more email subscribers if your budget allows. One of the best ways to do this is to use live chat.

livechat best software for wordpress

Be sure to check out our post about the best live chat software for your website to see if it might be right for you to add to your site.

People don’t like when a business is hard to get a hold of. They love being able to speak with someone on demand, and even convert well with sites using chatbots (which can save you tons of time and money!).

18. Add Optin Links to Your Social Media Bios

Head over to Twitter, Instagram, and Facebook and replace the cheeky quote in your bio with a link to a subscription box for your email list. You can also use this precious real-estate to link to a popular article or specific landing pages.

You might also like our list of the top WordPress landing page plugins.

Whatever you do, make sure you are using this spot for something actionable. Your biggest fans (who are likely to give you their email addresses) are absolutely visiting your social media bios, so take the chance to connect with them while they are there and excited to learn more about you.

In Conclusion

And there you have it. You now have a great list of things to try to get more email subscribers and skyrocket your sales.

Since you’re working on growing your email list, you might find our ultimate list of online business statistics helpful during your research.

And don’t forget, if you like this article, then please follow us on Facebook and Twitter for more from our blog.

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