11 User Generated Content Examples to Save Time + Grow Your Business

Want to create fresh content for your blog for free? Creating fresh content consistently for your blog can be time consuming, but your users can help.

User generated content also helps you create a positive perception among your audience and your brand will be perceived as influential in your niche.

If you’re looking for inspiration to conduct a user generated content campaign, this article will help you.

But before we dive in, let’s take a look at how to accept and review user generated content submission on your WordPress site.

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1. Accept Guest Posts

Accepting guest post submissions is the easiest way to consistently get fresh content for your blog. This way you can save your time and focus on other marketing tasks to grow your business.

The easiest way to accept guest post submissions on your site is by using WPForms’ Post Submissions addon. With the addon, you can allow users to submit guest articles directly to your WordPress dashboard using a frontend submission form without having to provide login credentials.

World renown blogs like TechCrunch and Mashable accept guest post submissions on their site.

guest post- user generated content example

For more details, read how to allow users to submit blog posts in WordPress and how to attract more guest post submissions on your site.

2. Host a Giveaway

A great way to boost your online success while also gathering user generated content is to host a giveaway on your WordPress site.

An easy way to do this is with the submit image option with RafflePress, the best WordPress giveaway plugin available today.

best wordpress plugins rafflepress

If you run a contest with a great prize, you’ll watch the images pour in as people enter. It’s a great opportunity to ask people to submit pictures of them holding or using your product.

Thinking about starting a site or want to make it easier to edit your own? Check out our guide to picking the best website builder for small business.

3. Accept Paid Post Submissions

Accepting paid post submission is a common tactic to make money online. It is a win-win tactic for both you and your sponsors. Your sponsors get exposure through your blog, while you can make some extra income by publishing a sponsored post once in a while.

When publishing a sponsored post, explicitly tell your readers that it is a sponsored one, or else it might come off as a little out of sync to your trusting audience.

Bloggers like JohnChow publishes sponsored reviews on his site. With the Post Submissions addon, you can even require users to pay to submit a blog post.

4. Publish Testimonials

Publishing customer testimonials is a great strategy to add social proof on your website. By adding a social proof, you can foster trust and encourage your prospects to become your paying customer.

optinmonster testimonials

OptinMonster is a great example of publishing testimonials on their site to foster trust. They even have a dedicated testimonials page on their site. To learn more about why we love OptinMonster, check out our post of the best WordPress popup plugins to EXPLODE your email list.

5. Use Social Proof Notifications

FOMO popups are another great strategy to create social proof. Since testimonials can be easily faked, showing real live activity on your website that’s verified by a third party like TrustPulse gives you credibility.

Adding these social proof popups to your website is incredibly easy to do, no code needed. Just click here to get started with TrustPulse and you can create your notifications in under 5 minutes.

6. Add Customer Reviews

amazon reviews
To foster trust, almost every ecommerce website out there publishes customer reviews on their site. If you’re an ecommerce merchant, you might want to display customer reviews beside every product on your site to boost credibility of your products.

Without reviews, your customers may think that you’re not trustworthy and will hesitate to make a purchase.

With WPForms, it’s easy to create a WordPress form to allow users to leave reviews on your site.

7. Publish Success Stories

Fiverr.com is the world’s largest marketplace for small services. Fiverr regularly conducts interview with their successful users and publish it on their blog.

publish success stories

Showcasing your loyal users not only helps you to create fresh content for your blog, but it will also set a successful example for your existing and potential customers to follow.

How can you turn your users into brand advocates?

  • Identify your loyal customers and ask them how your product makes their lives easier.
  • Conduct an email interview with them and publish it on your blog.
  • You can even invite them to write a post on your blog explaining their experience with your product.

8. Connect Shoppers with Past Buyers

Shoppers that ask questions are 30% more likely to buy. You can encourage your past buyers to respond to the questions asked by your potential customers.

ecommerce user generated content example

Not only will it help you curate user generated content on your site, but it will persuade your past customers to re-engage with your brand.

9. Engage People on Social Media

Do you want to create brand awareness in social networks with user generated content like images and video? The easy way to do this is by running a social media contest while encouraging your users to use a custom hashtag.

tourism australia instagram example

For instance, Tourism Australia encourages users to post photos on social media during their Australian visit with hashtags #SeeAustralia and #RestaurantAustralia. They also pick some of them every week and republish it on their Instagram account.

You may also want to build a WordPress video release form for people to fill if you’re gathering user-generated videos for marketing.

10. Add Customer Photos to Product Pages

Did you know that shoppers are 137% more likely to buy a product if they see customer photos of it? With a social media contest, you can persuade users to post selfies with your product on social media. This will help you to spread the word out and even encourage their friends to try it out.

customer photos

If you want to take a step further, you can add the same customer photos to your product pages as well.

You can combine customer photos in a carousel and show your customers how past buyers enjoyed the product.

11. Add Instagram Galleries

If you grew a raving fan base on Instagram, you might want to add Instagram galleries to your website.

instagram user generated content campaign

Below are a few benefits of adding Instagram galleries to your site:

  • Provide shoppers an authentic glimpse of your product.
  • Encourage more users to snap their selfies on Instagram to get them featured on your site.
  • Help your customers picture themselves enjoying your product.

Showcasing Instagram galleries on your site is easy with the Envira Gallery plugin. Envira Gallery is the best gallery plugin for your WordPress site. With its Instagram addon, you can import your images into WordPress with just a few clicks.

Final Thoughts

We hope this article gives you some cool ideas to run a user generated content campaign on your site.

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  1. Through WP- forms can create a dashboard for each user, through which they can login and upload the files and images?

    And also, please tell me how that users data would be handled.

    1. Hi Deepanshu,

      Our forms aren’t currently able to provide a full membership experience like you’re describing. While our User Registration addon can add users to your site, this works within the existing WordPress users system (so basic profile on the site’s backend).

      If you have any questions, please get in touch and we’ll be happy to help! 🙂

  2. I want to build a vocabulary database on my site and have viewers contribute words. I can create a form but will the add on enble me to display the current listings on a page on my site as well for all to see?

    1. Hi Liza,

      We don’t currently have an option to display entry data on the front-end of your site, though this is on our feature request list to consider – and I’ve added your vote for that as well.

      We do have some custom code that should help you to accomplish this, though. It requires a bit of explanation (tough in a comment), but if you get in touch with us in support we can share more details so you can determine if that option could do what you need.

      Thanks! 🙂

  3. Hello, I intend to build a WP community site where registered users could add their content (miniblogs):

    – there would be a front-end post submission form allowing registered users / authors to submit blog posts without logging into the WP admin area
    – authors’ content posts should be visible in the site front end right after submission
    – every post should include timestamp and username of the author
    – authors should be able to edit or delete their posts if they decide to

    Do WP forms provide these functionalities?

    Thank you

    1. Hi Rado,

      Yes, you can absolutely set this up with WPForms by using the Post Submissions addon. This addon includes options for whether to publish the post immediately/require approval, and will generate a standard WordPress post based on form entry content. This means that the post will automatically include many of the details you mentioned (a date/time stamp, author, etc).

      To also provide the ability to edit and delete posts to your users, you’d additionally need to allow users to register to your WordPress site — which can be accomplished with our User Registration addon.

      Last, here’s a tutorial from WPBeginner on how to restrict author access to only their own posts.

      I hope that helps! If you have any other questions, please get in touch 🙂

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