11 User Generated Content Examples to Save Time + Grow Your Business

Want to create fresh content for your blog for free with use generated content examples? Creating content consistently for your blog can be time consuming, but your users can help.

User generated content also helps you create a positive perception among your audience and your brand will be perceived as influential in your niche.

If you’re looking for inspiration to conduct a user generated content campaign, this article will help you.

User Generated Content Examples

So how do you generate user generated content? Let’s check out some great user generated content (UGC) examples from around the web.

  1. Accept Guest Posts
  2. Host a Giveaway
  3. Accept Paid Post Submissions
  4. Publish Testimonials
  5. Use Social Proof Notifications
  6. Add Customer Reviews
  7. Publish Success Stories
  8. Connect Shoppers with Past Buyers
  9. Engage People on Social Media
  10. Add Customer Photos to Product Pages
  11. Add Instagram Galleries

1. Accept Guest Posts

Accepting guest post submissions is the easiest way to consistently get fresh content for your blog. This way you can save your time and focus on other tasks in your marketing strategy to grow your business.

The easiest way to accept guest post submissions on your site is by using WPForms’ Post Submissions addon. With the addon, you can allow users to submit guest articles directly to your WordPress dashboard using a frontend submission form without having to provide login credentials.

WPForms is the best WordPress Form Builder plugin. Get it for free!

With WPForms, you can also add custom fields to your frontend guest post form. It’s super easy to collect all of the information you need from guest bloggers and display it on your site.

World renown blogs like TechCrunch and Mashable accept guest post submissions on their site. Check out this cool user generated content example.

guest post- user generated content example

For more details, read how to allow users to submit blog posts in WordPress and how to attract more guest post submissions on your site.

2. Host a Giveaway

A great way to boost your online success while also gathering user generated content is to host a giveaway on your WordPress site.

An easy way to do this is with the submit image option with RafflePress, the best WordPress giveaway plugin available today.

best wordpress plugins rafflepress user generated content examples

This is an excellent user generated content example. If you run a contest with a great prize that people have a chance to win, you’ll watch the images pour in as people enter. It’s a great opportunity to ask people to submit pictures of them holding or using your product.

3. Accept Paid Post Submissions

Accepting paid post submission is a common tactic to make money online. It is a win-win tactic for both you and your sponsors. Your sponsors get exposure through your blog, while you can make some extra income by publishing a sponsored post once in a while.

When publishing a sponsored post, explicitly tell your readers that it is a sponsored one, or else it might come off as a little out of sync to your trusting audience.

You may notice even notice some user generated content examples on your favorite websites. Bloggers like JohnChow publishes sponsored reviews on his site. With the Post Submissions addon, you can even require users to pay to submit a blog post.

4. Publish Testimonials

Asking people about sharing their experiences then publishing customer testimonials is a great strategy to add social proof on your website. By adding a social proof, you can foster trust and encourage your prospects to become your paying customer. And this also helps get people to share your content when they see their testimonial on your site.

optinmonster testimonials

OptinMonster is a great example of publishing testimonials on their site to foster trust. They even have a dedicated testimonials page on their site. To learn more about why we love OptinMonster, check out our post of the best WordPress popup plugins to EXPLODE your email list.

5. Use Social Proof Notifications

FOMO popups are another great strategy to create social proof. Since testimonials can be easily faked, showing real live activity on your website that’s verified by a third party like TrustPulse gives you credibility.

Adding these social proof popups to your website is incredibly easy to do, no code needed. You can read our full TrustPulse review to see how it works.

Just click here to get started with TrustPulse and you can create your notifications in under 5 minutes.

6. Add Customer Reviews

amazon reviews
To foster trust, almost every eCommerce website out there publishes customer reviews on their site. If you’re an eCommerce merchant, you might want to display customer reviews beside products or services on your site to boost credibility.

Without reviews, your customers may think that you’re not trustworthy and will hesitate to make a purchase.

With WPForms, it’s easy to create a WordPress form to allow users to leave reviews on your site.

7. Publish Success Stories

Fiverr.com is the world’s largest marketplace for small services. Fiverr regularly conducts interview with their successful users and publish it on their blog.

publish success stories as user generated content examples

Showcasing your loyal users not only helps you to create fresh content for your blog, but it will also set a successful example for your existing and potential customers to follow.

How can you turn your users into brand advocates?

  • Identify your loyal customers and ask them how your product makes their lives easier.
  • Conduct an email interview with them and publish it on your blog.
  • You can even invite them to write a post on your blog explaining their experience with your product.

8. Connect Shoppers with Past Buyers

Shoppers that ask questions are 30% more likely to buy. You can encourage your past buyers to respond to the questions asked by your potential customers.

ecommerce user generated content example

Not only will it help you curate user generated content on your site, but it will persuade your past customers to re-engage with your brand.

9. Engage People on Social Media

Do you want to create brand awareness in social networks with a user generated content campaign (UGC campaign) like images and video? The easy way to do this is by running a social media contest while encouraging your users to use a custom branded hashtag across your social media channels. Sharing photos is a great tactic for your social media strategy.

tourism australia instagram user generated content examples

For instance, Tourism Australia encourages users to post photos on social media during their Australian visit with hashtags #SeeAustralia and #RestaurantAustralia. They also pick some of them every week and republish it on their Instagram account.

10. Add Customer Photos to Product Pages

Did you know that shoppers are 137% more likely to buy a product if they see customer photos of it? This is super important to know for content marketing. With a social media contest, you can persuade users to post selfies with your product on social media. This will help you to spread the word out and even encourage their friends to try it out.

customer photos

If you want to take a step further, you can add the same customer photos to your product pages as well.

You can combine customer photos in a carousel and show your customers how past buyers enjoyed the product.

11. Add Instagram Galleries

If you grew a raving fan base on Instagram, you might want to add Instagram galleries to your website.

instagram user generated content example campaign

Content creators and anyone using Instagram are a great source to tap into for user generated content examples. Below are a few benefits of adding Instagram galleries to your site:

  • Provide shoppers an authentic glimpse of your product.
  • Encourage more users to snap their selfies on Instagram to share content and get them featured on your site.
  • Help your customers picture themselves enjoying your product.

Showcasing Instagram galleries on your site is easy with the Envira Gallery plugin. Envira Gallery is the best gallery plugin for your WordPress site. With its Instagram addon, you can import your images into WordPress with just a few clicks.

Final Thoughts on User Generated Content Examples

So there it is. We hope this article gives you some cool examples of user generated content so you can run a UGC campaign on your site.

If you’re a content creator, you’ll also like our guide to creating a WordPress SendFox form so you can easily sign up more people to your email list.

What are you waiting for? Get started with the most powerful WordPress forms plugin today.

If you like this article, then please follow us on Facebook and Twitter for more free WordPress tutorials.

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  1. Through WP- forms can create a dashboard for each user, through which they can login and upload the files and images?

    And also, please tell me how that users data would be handled.

    1. Hi Deepanshu,

      Our forms aren’t currently able to provide a full membership experience like you’re describing. While our User Registration addon can add users to your site, this works within the existing WordPress users system (so basic profile on the site’s backend).

      If you have any questions, please get in touch and we’ll be happy to help! 🙂

  2. I want to build a vocabulary database on my site and have viewers contribute words. I can create a form but will the add on enble me to display the current listings on a page on my site as well for all to see?

    1. Hi Liza,

      We don’t currently have an option to display entry data on the front-end of your site, though this is on our feature request list to consider – and I’ve added your vote for that as well.

      We do have some custom code that should help you to accomplish this, though. It requires a bit of explanation (tough in a comment), but if you get in touch with us in support we can share more details so you can determine if that option could do what you need.

      Thanks! 🙂

  3. Hello, I intend to build a WP community site where registered users could add their content (miniblogs):

    – there would be a front-end post submission form allowing registered users / authors to submit blog posts without logging into the WP admin area
    – authors’ content posts should be visible in the site front end right after submission
    – every post should include timestamp and username of the author
    – authors should be able to edit or delete their posts if they decide to

    Do WP forms provide these functionalities?

    Thank you

    1. Hi Rado,

      Yes, you can absolutely set this up with WPForms by using the Post Submissions addon. This addon includes options for whether to publish the post immediately/require approval, and will generate a standard WordPress post based on form entry content. This means that the post will automatically include many of the details you mentioned (a date/time stamp, author, etc).

      To also provide the ability to edit and delete posts to your users, you’d additionally need to allow users to register to your WordPress site — which can be accomplished with our User Registration addon.

      Last, here’s a tutorial from WPBeginner on how to restrict author access to only their own posts.

      I hope that helps! If you have any other questions, please get in touch 🙂

  4. While Post Submissions can permit a user to accept Guest Posts, it doesn’t then provide any ability for an interface for users to then get to those posts to edit or manage them.

    In a blog environment.

    That’s a significant limitation. If I wanted users using the admin interface, I wouldn’t need this product.

    1. Hi Rick — I’m sorry for my late reply here! I can definitely understand how a feature like this would be useful. We don’t have any plans to add an option like this right now, but in case it helps you might consider leveraging custom user permissions on your site for these types of users. In case it helps, this tutorial from WPBeginner shares how you can customize user roles (or create totally new user roles) so that they can only access exactly what you want.

      If there’s any other way that we might be able to help with this, please reach out to our support team 🙂

    2. Hi Rick!
      While WPForms allows submitting posts it isn’t a membership or content management plugin.
      You can allow users to sign in to your site dashboard to edit their submitted posts or use a third-party plugin that provides an interface for this.
      I apologize for any confusion!
      Have a good one 🙂

  5. I’m building a website where users can write endorsement via a form. However, these endorsement will have to be approved/moderated before they can be displayed on the users profile page.

    As wpforms is usually my default for all things form related, how can this be achieved?

    1. Hey Efosa – Great question! You can achieve what you’ve described with the Post Submission addon, then set the default status to pending. In this way, user-generated posts will have to be approved before they are published.

      If you need any further help on this please feel welcome to reach out to our support team.

      Have a good one. 🙂

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