How to Track WordPress Form Conversions (Step by Step)

Do you want an easy way to track WordPress form conversions on your website? Knowing which forms on your site drive the most conversions is a great way to know which are the most optimized so you can make improvements where needed.

In this article, we’ll show you how to track WordPress form conversions in the easiest way possible using MonsterInsights.

Step 1: Create a New WordPress Form

The first thing you’ll need to do is install and activate the WPForms plugin. For more details, see this step by step guide on how to install a plugin in WordPress.

Next, you’ll need to create a WordPress form. See our tutorial on how to create a simple contact form as an example to get started.

Keep in mind, however, you can create many types of forms with the WPForms plugin templates:

• Simple order forms that accept payments directly from customers
• File upload forms to gather additional information from site visitors
• Job application forms to fill an open position that’s available
• Survey forms to gather customer feedback about your business
• And any number of subscribe forms using our email service provider integrations: Mailchimp, AWeber, Constant Contact, Campaign Monitor, Drip, and GetResponse

There are also tons more templates available in the WPForms Forms Template addon that you can use to create any type of form imaginable for your website.

Step 2: Install and Activate the MonsterInsights Plugin

MonsterInsights, the best Google Analytics plugin on the market today, is a great WordPress plugin that helps you learn where your site visitors are coming from and what they do once they land on your site.

And, since your WordPress forms are an integral part of your website, and are crucial to building your following or business, it only makes sense to use a plugin like MonsterInsights to see how well your forms are converting.

To start, you’ll need to install and activate the MonsterInsights plugin.

After purchasing the MonsterInsights Pro plugin, log into your MonsterInsights account by clicking on the Login link at the top of the page.

Next, go to the Downloads tab on your account page. You’ll see a link where you can download the MonsterInsights Pro plugin.

Before moving on to the next step, make sure you deactivate and remove any other Google Analytics plugin or tracking code you have on your website.

Now that you’ve downloaded the plugin, go to your WordPress dashboard to install and activate the plugin on your site.

Go to Plugins » Add New and click on Upload Plugin, found near the top of the screen.

On the next screen, select Choose File to select the zip file you just downloaded from your MonsterInsights account.

Click Install Now to upload the file and install it on your website.

Once uploaded, click the Activate Plugin to activate it on your site.

Lastly, go to your My Account page in your MonsterInsights account to get your license key.

Copy your license key and go to Insights » Settings in your WordPress dashboard. Click on Verify Key, paste your license key, and click Activate Key.

MonsterInsights in now activated.

Step 3: Connect Your Website to Google Analytics

To use MonsterInsights, you’ll need to connect your WordPress website to your Google Analytics account. Luckily, this is very easy to do and requires no coding.

Before you start, make sure you have a Google Analytics account. Check out Google’s guide on setting up a property.

Next, go to Insights » Settings in your WordPress dashboard. Click on the Authenticate with your Google account button.

On the next screen, select your profile.

When prompted, click the Allow button to give MonsterInsights access to your Google Analytics data.

Next, select the website profile you want to authenticate and click Complete Authentication.

Now your WordPress website is connected to your Google Analytics account and you’re ready to track your WordPress form conversions.

Step 4: Install and Activate the Forms Addon

Before you can track your WordPress form conversions, you’ll need to install and activate the MonsterInsights Forms addon.

To do this, go to Insights » Addons.

Find the Forms Addon and click Install. Then click Activate.

Your Forms addon is now ready to start tracking form conversions.

The great things about the Forms addon is that you can easily track form views and conversions by simply installing and activating it. You don’t need to configure any settings; the addon just works.

Step 5: Track Your WordPress Form Conversions

Be aware, it may take a day or two for Google Analytics to track your WordPress form conversions.

Log into your Google Analytics account to see the data gathered on your form views and conversions.

Next, go to Behavior » Events » Overview. Then, click on form under Event Category.

Click on Event Label to see separate statistics for each form on your website.

Lastly, click on any form to see the number of impressions and conversions.

Step 6: Track Form Conversions in WordPress

If you want a quick look at how your WordPress forms are converting, go to Insights » Reports in your WordPress Dashboard.

From there, click on the Forms tab to see your Forms Report.

Final Thoughts

And there you have it! You now know the easy way to track WordPress form conversions. You can use a similar method to track form submissions in Google Analytics, or track form submissions with a Facebook Pixel.

If you want to know how to increase your form views and conversions, be sure to check out these research based tips for improving contact form conversions. And don’t forget to check out this helpful guide to email marketing so you can forge long-lasting relationships with those subscribing to your email list.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

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