AI Summary
Do you want to know how your WordPress forms are actually performing?
Tracking which forms on your site drive the most conversions is a great way to know which are the most optimized so you can make improvements where needed.
In this article, I’ll show you two ways to track WordPress form conversions, starting with the built-in WPForms Analytics that needs no code and no Google Analytics at all.
Track WordPress Form Conversions Now! 🙂
How to Track WordPress Form Conversions
You can track WordPress form conversions in two ways, and both skip the old headache of editing tracking code by hand.
The first uses the analytics built into WPForms. The second connects your forms to Google Analytics with MonsterInsights.
Here’s how the two methods stack up so you can pick the one that fits how you work.
| WPForms Analytics | MonsterInsights + Google Analytics | |
|---|---|---|
| Setup | Built in, nothing to configure | Install the plugin, connect to GA4 |
| Code required | None | None |
| Where your data lives | Your WordPress database | Google Analytics |
| Best for | Per-form views, conversion rates, and field drop-off | Form data alongside site-wide traffic and sources |
Both methods start from the same place, a WPForms form on your site, so let’s set that up first.
Step 1: Install the WPForms Pro Plugin
Before you can track conversions, you need forms to track, which means WPForms has to be on your site. It’s the most beginner-friendly WordPress form builder, with a drag-and-drop editor and 2,100+ form templates for everything from contact forms to payment and registration forms.
What makes WPForms a natural fit here is that conversion tracking is baked in. You don’t have to bolt on a separate analytics tool to measure your forms, since the reporting lives in the same dashboard where you build them.
To get the full analytics experience, you’ll want a Pro or Elite license. The free version, Basic, and Plus all show form view counts, but the dedicated analytics page, conversion rates, field-level tracking, goals, and AI insights unlock at Pro.
To get started, buy the Pro license. Then, install WPForms on your website. If you need help, follow these instructions on how to add a plugin to WordPress.
Step 2: Create and Publish Your Form
With WPForms active, create the form you want to measure, or open one you’ve already published.
If you’re starting fresh, our guide on how to create a simple contact form is the quickest way in, and analytics works the same on any form you build:
Here we’re using a simple contact form; however, you can create many types of forms with the WPForms plugin templates:
- Simple order forms that accept payments directly from customers
- File upload forms to gather additional information from site visitors
- Job application forms to fill an open position that’s available
- Survey forms to gather customer feedback about your business
- And many more.
WPForms comes with 2,100+ WordPress form templates that you can use to create any type of form for your website.
You can also instantly create entire forms using WPForms AI, edit existing ones with Smart Edit, or connect assistants like Claude, ChatGPT, or Cursor to build and edit forms for you.
Method 1: Track Form Conversions With WPForms Analytics
WPForms Analytics is part of the plugin, so there’s nothing to connect and nothing to switch on. As soon as your site runs WPForms 2.0 or later, it tracks every published form for you, and it counts real visitors only.
WPForms Analytics sets no cookies and sends nothing to an outside service, so you get conversion tracking without adding another script to your pages or writing a separate privacy policy for it.
See Your Conversion Rate on the Forms Overview Page
The quickest way to check how your forms are doing is the All Forms page.
Go to WPForms » All Forms in your dashboard, and you’ll see three columns next to Entries, which are Views, Interactions, and Conversion.
These totals let you compare every form at a glance and spot the ones worth your attention, like a form with plenty of views but a conversion rate that’s lower than you’d expect.
On the free version, Basic, or Plus, the Views column still counts and displays your views, while Interactions and Conversion show a lock icon that opens a preview of the full reports.
Open the Full Form Analytics Report
For the complete picture of a single form, open its own analytics page. Hover over the form name and click Analytics, or click any of its Views, Interactions, or Conversion numbers.
The report opens with a card for each of the five metrics WPForms tracks. Each card measures a different part of how your form performs:
- Views: How many times the form actually appeared on a visitor’s screen, counted only when it scrolls into view
- Interactions: How many times visitors clicked into or typed in a field
- Conversion Rate: The share of views that ended in a submission, so 3 submissions from 14 views reads as 21.4 percent
- Abandonments: How many people started the form and left without submitting, counted after an hour of inactivity
- Errors: How many submissions failed validation, like a required field left blank or an email in the wrong format
By default the page shows the last 30 days. You can change that from the date dropdown in the top right, with presets that run from Today through the last year, plus a custom range you set on the calendar.
When you want the data outside WordPress, Export CSV downloads it for a spreadsheet, and Print Report creates a clean version to save as a PDF or hand to someone without dashboard access.
Set a Conversion Rate Goal
A conversion rate means more once you give it a target to beat. Click Set Goal on the Conversion Rate card, type in the percentage you’re aiming for, and click Save Changes.
From then on, the card compares your goal against your live conversion rate, with a green arrow when you’re beating the target and a red one when there’s work to do.
Each form carries its own goal, so you can hold a quick newsletter signup and a long application form to different standards.
Pinpoint Where Visitors Drop Off
The Form Fields table is where I spend the most time, because it shows exactly where a form loses people.
Below the metric cards, it breaks the form down field by field, with views, interactions, abandonments, errors, and the average time visitors spend on each one.
Because a field only counts as viewed once it scrolls onto the screen, you can watch the view count fall as you move down a long form and see the point where people stop.
Sort by average time to find the fields that slow everyone down, then check the error column for the ones people keep filling in wrong.
A field with high errors or a long average time is usually your best candidate for a clearer label, a rewrite, or removal altogether.
Get AI-Powered Recommendations
If the numbers leave you wondering what to change, WPForms AI can read the report for you.
Click the sparkle icon in the bottom right of the analytics page, then ask a question in plain language or pick one of the suggestions, such as which fields have the most drop-offs.
It answers from your form’s real data and points to specific fixes, like reviewing the field that produces the most errors.
You can also ask it to compare two forms or two time periods, and it pulls small charts and tables right into the reply. WPForms AI is capped at 50 requests a day, and that limit is shared with the other AI tools in WPForms, like the form generator.
Once you know your numbers, the next move is putting them to work. Our guide on how to use WPForms Analytics to improve your forms turns these reports into higher conversions, and the complete guide to Form Analytics covers every setting in detail.
Method 2: Track Form Conversions With MonsterInsights
WPForms Analytics tells you how a form performs on its own. MonsterInsights answers a broader question, which is how your form conversions connect to everything else happening on your site.
It’s the most popular Google Analytics plugin for WordPress, and it tracks form views and completions through your GA4 property without you touching any code.
It also works across form plugins, so it can measure WPForms alongside Gravity Forms, Contact Form 7, and others on the same site.
Install and Connect MonsterInsights
Start by installing and activating the MonsterInsights plugin, the same way you’d add any WordPress plugin.
As soon as you activate the MonsterInsights plugin, the Wizard setup page will open. Click on the Launch the Wizard button.
In the first step of Wizard setup, you need to choose your business category. Once done, click the Save and Continue button.
Now you need to add your License Key to connect your Analytics account with your WordPress website.
To do that, go to the My Account page in your MonsterInsights account, and under the Downloads tab of your account, you’ll find your license key.
Copy your license key and paste it into the License Key field and click the Connect MonsterInsights button.
The next step is the most important step of your Wizard setup process. Here you’ll need to connect your WordPress website to your GA4 account.
Before completing this step, make sure you have a Google Analytics 4 account. Also, you can check our guide on how to add GA4 to WordPress.
Now, select the account. When prompted, click the Allow button to give MonsterInsights access to your Google Analytics 4 data.
Next, select the website profile you want to authenticate and click Complete Connection. Now the Recommended Settings page will open. Configure these settings and click Save and Continue.
Install the Forms Addon
Before you can track your WordPress form conversions, you’ll need to install and activate the MonsterInsights Forms addon. Click on the Install Addon button.
Once the Form addon is activated, click the Save and Continue button.
Your Forms addon is now ready to start tracking form conversions.
The great thing about the Forms addon is that you can easily track form views and conversions by simply installing and activating it.
You don’t need to configure any settings; the addon just works. Let’s see how you can view your form conversion reports using MonsterInsights.
View Your Form Conversion Reports
Once the data comes in, head to Insights » Reports » Forms in your dashboard.
Choose the date range you want, and you’ll see Sessions, Pageviews, Form Impressions, and Form Completions together, with a graph tracking the trend.
Because the data flows through Google Analytics, MonsterInsights can also break your conversions down by source and medium, so you can see whether your best completions come from Google, email, social, or direct traffic.
If you run paid campaigns, it ties UTM data to completions so you can measure which one actually drove the leads.
For the full walkthrough, including tracking across other form plugins, see our roundup of the best Google Analytics plugins for WordPress.
FAQs About Tracking WordPress Form Conversions
Tracking form conversions in WordPress brings up a few common questions. Here are quick answers before you pick a method and get started.
Do I need Google Analytics to track form conversions?
No. WPForms Analytics is built into the plugin and tracks views, conversion rates, and field activity on its own, with no Google Analytics account and no tracking code. Google Analytics only comes into play if you choose the MonsterInsights method because you want form data next to your wider site traffic.
Can I track form conversions for free?
The free version of WPForms, along with Basic and Plus, shows form view counts on the All Forms page. The full experience, with the analytics page, conversion rates, field-level tracking, goals, exports, and AI insights, comes with a Pro or Elite license.
Why are my form views lower than my page views?
A form view is counted only when the form actually scrolls into a visitor’s view, not every time the page loads. If your form sits near the bottom of a long page and someone leaves before reaching it, that visit adds a page view but not a form view. This keeps your conversion rate based on people who genuinely saw the form.
Does form tracking use cookies or slow down my site?
WPForms Analytics sets no cookies and stores no personal data about your visitors. It records anonymous counts and timing in your own WordPress database and loads no third-party scripts, so it doesn’t weigh your pages down the way an external tracker can.
What counts as a good form conversion rate?
It depends on the form and the traffic, so the most useful benchmark is your own. Set a conversion rate goal on the form, then use the field-level data to find and fix whatever is causing people to drop off.
A short signup form will usually convert far higher than a long application, which is why WPForms lets you set a separate goal for each one.
Next, Turn Your Analytics Into More Conversions
Our research-based tips to improve contact form conversions give you proven changes to test, and this beginner’s guide to form conversion optimization covers the fundamentals if you’re just getting started.
Your tracking doesn’t have to stop at WordPress, and if you advertise on social, you can learn how to track form submissions with the Facebook Pixel so your conversion data follows visitors into your campaigns.
Start Tracking Your Form Conversions Now
Ready to build your form? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes lots of free templates and offers a 14-day money-back guarantee.
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