Track WordPress Form Conversions

How to Track WordPress Form Conversions (Step by Step)

Do you want an easy way to track WordPress form conversions on your website? Knowing which forms on your site drive the most conversions is a great way to know which are the most optimized so you can make improvements where needed.

In this article, we’ll show you how to track WordPress form conversions in the easiest way possible using MonsterInsights.

Step 1: Create a New WordPress Form

The first thing you’ll need to do is install and activate the WPForms plugin. For more details, see this step by step guide on how to install a plugin in WordPress.

Next, you’ll need to create a WordPress form. See our tutorial on how to create a simple contact form as an example to get started.

Simple Contact Form

Keep in mind, however, you can create many types of forms with the WPForms plugin templates:

WPForms is the best WordPress Form Builder plugin. Get it for free!

There are also tons more templates available in the WPForms Forms Template addon that you can use to create any type of form imaginable for your website.

Step 2: Install and Activate the MonsterInsights Plugin

MonsterInsights, the best Google Analytics plugin on the market today, is a great WordPress plugin that helps you learn where your site visitors are coming from and what they do once they land on your site.

And, since your WordPress forms are an integral part of your website, and are crucial to building your following or business, it only makes sense to use a plugin like MonsterInsights to see how well your forms are converting.

To start, you’ll need to install and activate the MonsterInsights plugin.

After purchasing the MonsterInsights Pro plugin, log into your MonsterInsights account by clicking on the Login link at the top of the page.

MonsterInsights Account

Next, go to the Downloads tab on your account page. You’ll see a link where you can download the MonsterInsights Pro plugin.

MonsterInsights Downloads

Before moving on to the next step, make sure you deactivate and remove any other Google Analytics plugin or tracking code you have on your website.

Now that you’ve downloaded the plugin, go to your WordPress dashboard to install and activate the plugin on your site.

Go to Plugins » Add New and click on Upload Plugin, found near the top of the screen.

Upload MonsterInsights Plugin

On the next screen, select Choose File to select the zip file you just downloaded from your MonsterInsights account.

Click Install Now to upload the file and install it on your website.

MonsterInsights Zip Drive

Once uploaded, click the Activate Plugin to activate it on your site.

Activate Plugin

Lastly, go to your My Account page in your MonsterInsights account to get your license key.

License Key

Copy your license key and go to Insights » Settings in your WordPress dashboard. Click on Verify Key, paste your license key, and click Activate Key.

Activate Key

MonsterInsights in now activated.

Step 3: Connect Your Website to Google Analytics

To use MonsterInsights, you’ll need to connect your WordPress website to your Google Analytics account. Luckily, this is very easy to do and requires no coding.

Before you start, make sure you have a Google Analytics account. Check out Google’s guide on setting up a property.

Next, go to Insights » Settings in your WordPress dashboard. Click on the Authenticate with your Google account button.

Authenticate Account

On the next screen, select your profile.

Choose Account

When prompted, click the Allow button to give MonsterInsights access to your Google Analytics data.

Allow GA Access

Next, select the website profile you want to authenticate and click Complete Authentication.

Choose Site Profile

Now your WordPress website is connected to your Google Analytics account and you’re ready to track your WordPress form conversions.

Step 4: Install and Activate the Forms Addon

Before you can track your WordPress form conversions, you’ll need to install and activate the MonsterInsights Forms addon.

To do this, go to Insights » Addons.

Find the Forms Addon and click Install. Then click Activate.

MonsterInsights Forms Addon

Your Forms addon is now ready to start tracking form conversions.

The great things about the Forms addon is that you can easily track form views and conversions by simply installing and activating it. You don’t need to configure any settings; the addon just works.

Step 5: Track Your WordPress Form Conversions

Be aware, it may take a day or two for Google Analytics to track your WordPress form conversions.

Log into your Google Analytics account to see the data gathered on your form views and conversions.

Next, go to Behavior » Events » Overview. Then, click on form under Event Category.

Behavior Report in GA

Click on Event Label to see separate statistics for each form on your website.

Form Data

Lastly, click on any form to see the number of impressions and conversions.

Impressions and Conversions

Step 6: Track Form Conversions in WordPress

If you want a quick look at how your WordPress forms are converting, go to Insights » Reports in your WordPress Dashboard.

From there, click on the Forms tab to see your Forms Report.

Forms Report

Final Thoughts

And there you have it! You now know the easy way to track WordPress form conversions. You can use a similar method to track form submissions in Google Analytics, or track form submissions with a Facebook Pixel.

If you want to know how to increase your form views and conversions, be sure to check out these research based tips for improving contact form conversions. And don’t forget to check out this helpful guide to email marketing so you can forge long-lasting relationships with those subscribing to your email list.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

And don’t forget, if you like this article, then please follow us on Facebook and Twitter.

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  1. Hello, great tutorial! But can’t really find exactly what I’m looking for, if anyone knows the answer it would be very helpful!

    We have several homes published on our website, on each home there is a button that links to our WPForm for application for theese homes.
    Is there anyway that we can track from what home the user came from in the form (Preferably hidden from the user but visible from our admin view)

    Best regards

    1. Hi Jasper. I hope you are doing well.
      You can actually achove this by using Smart Tags in a hidden field of your form. For example the {page_title} or {page_url} Smart Tags will return the Home Page Title or its URL in the Notification email.
      I hope this helps.
      Have a good one 🙂

  2. Is the only way to do this via the Monster Insights plugin? What if you don’t want to use that bloated, overweight plugin on your clients websites?

    1. Hey there! MonsteInsights give you an option to see detailed reports in your WordPress dashboard. If you are looking for some basic tracking on your form and prefer to see reports in the Google Analytics dashboard, please refer to this guide.

      I hope this helps!

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