MonsterInsights Review – Is It the Best Google Analytics Plugin?

Are you looking for a MonsterInsights review so you can find the best way to connect your WordPress site with Google Analytics?

If yes, then MonsterInsights is the perfect solution for you. It helps you uncover important data about how your strategies are performing, which content people like, where are your visitors coming from, and lots more.

But is MonsterInsights worth it? In this article, we’ll walk you through a detailed MonsterInsights review and show you why it’s a critical plugin to have on your website.

What Is MonsterInsights?


MonsterInsights is the best Google Analytics plugin for WordPress. It makes the overall experience of using Google Analytics very easy.

The plugin is packed with powerful features that help track visitors’ behavior. It automatically sets up event tracking that’s not possible by default in Google Analytics. For example, you can see how many clicks your outbound links get or which files people download the most.

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Besides that, MonsterInsights offers dashboard reports that gather all your important data in one place. The reports are user-friendly, and they present data in a way that anyone can quickly understand how their website is performing.

Now, are you ready to learn about different features and how MonsterInsights can help grow your business? Let’s jump into our in-depth MonsterInsights review.

MonsterInsights Review

Below are the most powerful features that come with the MonsterInsights plugin and what you can do with them on your website.

1. Set up Google Analytics Without Coding

MonsterInsights makes it super simple to set up Google Analytics on your WordPress website.

Usually, you’ll have to enter a tracking code on your site. This requires messing around with the website code, which could be tricky if you’re not a developer.

But with MonsterInsights, there’s no need to edit code or hire a developer.

All you have to do is follow the setup wizard, as it guides you every step of the way and adds the Google Analytics tracking code.

MonsterInsights setup wizard

2. Dual Tracking for Universal and Google Analytics 4

MonsterInsights seamlessly integrates with Universal Analytics (GA3) as well as Google’s newest version of its analytics platform, Google Analytics 4 (GA4).

You can easily connect to whichever version you’re running. Or, you can connect to both versions at the same time with MonsterInsights’ Dual Tracking feature.

dual tracking feature for universal and google analytics 4

With the dual tracking feature, you get the best of both worlds. You can keep using your Universal Analytics property that includes all of your historical data and the reports you’re familiar with. Plus, you can collect additional data with Google Analytics 4.

3. View Reports in the WordPress Admin Area

Another benefit of using MonsterInsights is that it shows your important Analytics reports inside the WordPress admin area.

MonsterInsights report graph

You won’t have to leave your website or worry about finding your way around Google Analytics to get the data you need.

MonsterInsights dashboard reports are designed to be user-friendly and show the data that matters for your business.

4. Track Form Conversions

With the MonsterInsights Forms addon, you can track all types of WordPress forms including contact forms, registration forms, surveys, polls, lead generation forms, and more.

The addon automatically tracks form conversions and shows you a detailed report with vital stats about each form’s performance. For instance, you can see the total impressions, conversions, and conversion rate for your forms.

MonsterInsights forms report

And the best part, MonsterInsights easily integrates with WPForms. It will automatically detect your WPForms plugin and start tracking all of your forms without any additional configuration.

5. Enable Enhanced eCommerce Tracking

Now, do you have an online store and want to know how it’s performing? If yes, then MonsterInsights can help you enable Enhanced eCommerce and track its performance thanks to its eCommerce addon. It’s one of the best WooCommerce plugins available.

In just a few clicks, you can find out how much revenue your store made in just a few clicks, its conversion rate, number of transactions, and average order value. The plugin also shows your top products, top conversion sources, time to purchase, session to purchase, and other stats.

MonsterInsights eCommerce report

The MonsterInsights eCommerce addon automatically detects WooCommerce, Easy Digital Downloads, MemberPress, and LifterLMS. This makes it super easy to use Google Analytics on WooCommerce.

6. See How Far People Scroll on Your Pages

Wondering how far down do people scroll on your blog posts or landing pages?

By tracking scroll depth, you can better understand your visitors’ behavior and how they interact with your website. And with MonsterInsights, you can enable scroll tracking with a click of a button.

MonsterInsights will trigger Google Analytics events when users scroll a page by 25%, 50%, 75%, and 100%. It will then show the average scroll depth in its Publishers report inside the WordPress admin area.

Average scroll depth tracking in MonsterInsights

You can use the data from scroll tracking to place call to action (CTA) buttons in the right place and boost clicks. Besides that, you can also show popups based on how far people scroll a page to grow your email list.

7. Uncover Most Popular Affiliate Links

One of the most helpful features you’ll find in this MonsterInsights review has to be the affiliate link tracking tool.

Do you have affiliate links on your WordPress website, or are you an affiliate marketer? If yes, then you should be tracking each link and see how they’re performing.

And with MonsterInsights, you get affiliate link tracking right out of the box. There is no additional setup required or the need to edit the tracking code. All you have to do is enter the path and label for your affiliate link, and MonsterInsights will start tracking them in Google Analytics.

To see how many clicks each affiliate link gets, simply view the Publishers report and identify your most popular links.

Track top affiliate links in MonsterInsights

8. Track File Downloads on Your Site

Another advanced tracking feature MonsterInsights offers out of the box is file download tracking.

It will automatically track different file downloads on your website and show you which files get the most downloads.

Top download links in MonsterInsights

For example, if you’re offering content such as ebooks, PDFs, spreadsheets, videos, and other downloadable content, then with MonsterInsights, you can identify the most popular file format and create similar content.

This helps build an email list, increase user engagement, and give you an opportunity to repurpose your blog posts.

9. Discover More Insights Using Custom Dimensions

Did you know that you can set up additional tracking in Google Analytics through custom dimensions?

Custom dimensions help you track different metrics and stats that Analytics doesn’t track by default. But setting them up can be tricky for new users.

The MonsterInsights Dimensions addon removes this pain-point and makes it super easy to set up dimensions. For instance, you get to track the most popular categories, tags, authors, focus keyphrases, SEO score, publishing times, and a lot more.

Custom dimensions in MonsterInsights

10. Ensure Google Analytics Complies With GDPR

Does your website get visitors from Europe? If yes, then you’ll need to comply with General Data Protection Regulation (GDPR).

It’s a data protection law that requires consent from users before Google Analytics can collect and process their data. And if companies fail to comply with this regulation, they could face penalties up to 4% of annual revenue or 20 million euros (whichever is higher).

Thankfully, MonsterInsights is 100% GDPR compliant.

It ensures Google Analytics meets GDPR requirements through its EU Compliance addon. The plugin automates the process of anonymizing and disabling personal data tracking on your site with a click of a button.

MonsterInsights EU compliance addon

Plus, it easily integrates with other GDPR plugins like Cookie Notice and helps you get your user’s consent before tracking their information in Google Analytics.

11. Track High Traffic Sources

If you want to better understand your website’s audience, you should be tracking where they come from. MonsterInsights helps you track your traffic sources and displays them inside your WordPress dashboard reports.

For instance, it helps in finding the countries from where you get the most traffic. Let’s say a lot of visitors are from India. Using this data, you can create region-specific content, targeted marketing messages, and set up campaigns that will only show to people from specific regions.

Track traffic sources in MonsterInsights

Aside from that, MonsterInsights shows your top referral sources.

These are sites that have linked to your content on their site. When a user clicks on the hyperlink, they’re counted under referrals. Finding your top referrals helps uncover new opportunities to get backlinks, submit guest posts, and create partnerships.

12. Create Engaging Headlines

Do you want to optimize your posts’ headlines for search engine optimization (SEO) so they get more clicks?

With the MonsterInsights Headline Analyzer, it’s easier than ever to create engaging titles and improve them, right in the WordPress editor. The tool rates the headlines on a scale of 1 to 100 and then provides suggestions for making it more enticing.

MonsterInsights headline analyzer

It checks for word balance and looks for:

  • Emotion words
  • Power words
  • Uncommon words
  • Common words

If you use any of these words, it improves the copy of your title, makes them more impactful, increases the chances of getting more click-throughs.

Along with that, the headline analyzer also ensures your titles are within the character limit for search engines by showing a character count and word count.

If you write lengthy titles beyond the allowed limit, they’ll get cut off at the end. As a result, people won’t be able to read the full text and might not click on your link since they don’t know what the post is about.

But with the tool, you don’t have to worry about exceeding the limits.

13. Display Your Best Content With Popular Posts

Another benefit MonsterInsights provides is that it lets you display your best content or top products anywhere on your website.

With the Popular Post feature, you can increase engagement and help visitors discover new articles and products instantly. By keeping people on your site, you have a higher chance of getting more conversions.

Popular posts in MonsterInsights

MonsterInsights lets you show posts and products in the sidebar, within the content, or at the end of a post. There are multiple styles to choose from, and you can easily customize the design and layout.

It also lets you choose how you’d like to determine the popular posts and products. You can sort posts based on comments, share count (you’ll need to connect with a SharedCount account), or manually select posts to display in the popular post widget.

And if you have a Post Type custom dimension set up, then MonsterInsights will automatically show you the top 5 posts from the last 30 days from Google Analytics.

14. Easily Share Analytics Reports With Others

Now, are you looking for a way to share your analytics reports with other team members or clients without having to give access to Google Analytics? MonsterInsights offers multiple options for easily sharing reports.

For starters, you can use its Email Summaries option and set up weekly reports that are sent directly to an email inbox. Simply add up to 5 email addresses to whom you’d like to send the report. It’s excellent keeping your clients informed about their site’s performance.

Email traffic summary with MonsterInsights

Another option that MonsterInsights provides for sharing reports is by exporting them as PDF files. To share any MonsterInsights report (except real-time report), just click on the Export PDF Report option and you’ll get neatly formatted reports.

15. Get Notifications With Contextual Insights

Besides sharing reports, you can also learn how to use the data in MonsterInsights reports through Contextual Insights. These are notifications that you’ll see inside the plugin.

These in-plugin notifications help you uncover trends or key information about your visitors and show suggestions on how to best use this data to grow your business. Also, you’ll get notifications for setting up additional tracking so that you can get more insights about your audience.

Contextual Insights in MonsterInsights

16. Accurately Track Traffic From Google AMP

No MonsterInsights review would be complete without talking about the plugin’s ability to track traffic from Google AMP pages.

Do you have accelerated mobile pages (AMP) set up on your WordPress site and want to track them in Google Analytics accurately?

AMP helps in delivering an excellent user experience for mobile users. It ensures your webpages load quickly and visitors don’t experience any delays when accessing the pages. But when a user visits an AMP page and then a regular page, Google Analytics will count them twice.

This leads to inaccurate tracking, and your data can be skewed. MonsterInsights fixes this issue through its AMP addon. It makes sure that visitors aren’t tracked twice and sets up AMP tracking without editing code.

Next Step: Get Started With MonsterInsights

And there you have it! You now know how MonsterInsights can help you grow your business and why it’s the best Google Analytics WordPress plugin.

To get started, MonsterInsights offers pricing plans for all different types of businesses. And with each plan, you get a 14-day money-back guarantee.

MonsterInsights Pricing

There’s also a free/lite version, which you can give a try and download from

So what are you waiting for? Give MonsterInsights a try today!

We hope that you found this MonsterInsights review helpful. If you want to learn more about great website tools, make sure to check out our post on the best WordPress lead generation plugins.

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