Do you want to track your WordPress forms submissions as events in Google Analytics?
Form submission tracking can help you figure out where your users are coming from.
In this article, we’ll show you you how to use Google Analytics to track form submissions in WordPress. We’ll also show you how you can use a WPForms addon to easily get more insights into who’s submitting your forms.
Can Google Analytics Track Form Submissions?
Yes! Google Analytics tracking for form submissions can help you to:
- Identify which forms get the highest quality submissions
- Get insights into how to optimize your forms
- Identify the high converting pages on your site.
We recommend that you use the MonsterInsights plugin because it’s the easiest way to get data out of GA in a user friendly way.
How to Set Up WordPress Form Tracking in Google Analytics
There are a few different ways to set up form tracking. We’re going to look at 3 methods:
- Track Form Submissions with MonsterInsights (Easy)
- Get Extra Insights with the User Journey Addon (Easy)
- Track Form Submissions Manually (Advanced)
Before starting this guide:
- Install and activate the WPForms plugin. Here’s a step-by-step guide on how to install a WordPress plugin.
- Check out our tutorial on creating a simple contact form which will help you set up a form you can track.
- Finally, sign up for Google Analytics. If you’re not sure what to do, follow Step 1 & 2 in this guide on add your WordPress site to Google Analytics.
That’s all the preparation done! Let’s start tracking your form conversions.
1. Track Form Submissions in GA with MonsterInsights
If you want the easiest way to track form submissions, we recommend the MonsterInsights plugin.
MonsterInsights is the best Google Analytics plugin for WordPress. It lets you easily review GA data about:
- ECommerce sales
- Pages or posts
- And much more.
MonsterInsights is awesome because you don’t need to set up tags or write code. To use it, you’ll want to add Google Analytics to your WordPress site first.
To begin, let’s install and configure MonsterInsights.
Install the MonsterInsights Plugin
You can get started by purchasing the MonsterInsights plugin. After the purchase, click the Download button to download the plugin.
Keep this tab open so we can grab your license key in a second.
Once you have the zip file, log into your WordPress dashboard, and navigate to Plugin » Add New.
Click the Upload Plugin button at the top.
Next, click the Choose File button to select the zip file you just downloaded and click the Install Now button.
After installing the plugin, click Activate Plugin.
The Setup Wizard will launch automatically launch after the plugin is activated.
Now go back to the tab where you purchased MonsterInsights and grab your license key.
Be sure to enter your License Key now. If you’re upgrading from the Lite version, you can paste it into the field in the plugin settings manually to active your new Pro features.
Now we’ll run though the Setup Wizard.
Set Up MonsterInsights
MonsterInsights makes it easy to track form conversions. It has a Forms addon that you can install during the initial Setup Wizard.
After that, your forms will start tracking conversions in Google Analytics automatically.
First, you’ll want to connect MonsterInsights to Google Analytics. If you’re upgrading and your site’s already connected, you can safely skip this step.
Next, MonsterInsights will ask you to confirm some basic settings, including:
- Events tracking
- Enhanced link attribution
- File download tracking
- Affiliate link tracking
- And more.
You can make changes now, or simply continue with the Wizard and come back to these settings later.
On the next screen, MonsterInsights will show you Recommended Addons. Let’s pause here and take a look at the Forms addon to see what it’ll do.
Install the MonsterInsights Forms Addon
MonsterInsights takes the pain out of web form conversion tracking and makes it easier for WordPress users. All you need to do is install the Forms Addon to see that information when anyone sends a form on your site.
The Forms addon makes it easy to track a Google Analytics goal for every single WordPress form you create. You don’t need to create a goal in Google Analytics manually, so it can save you a ton of time.
In addition, if you’re tracking conversions as form submission events (event tracking), MonsterInsights handles everything for you. Without the plugin, you’ll need to add an extra tracking code into every page where you publish your form.
So now that we know what the Forms addon does, let’s go back to the Setup Wizard.
Click the Install Addon button at the end of the line.
Once the addon is installed, wait a few more seconds. You’ll see the button text change to Activated.
And that’s it! Now you’re tracking your forms without writing a single line of code.
See Your Form Conversions
There are 2 ways to view MonsterInsights form conversion data.
First, you can head to the Insights » Reports section inside the WordPress dashboard.
Click the Forms heading to see a conversion report that covers every form on your site.
You can view the data here or export to PDF.
To track your form views and conversions, log into your Google Analytics account.
In the left-hand menu, navigate to Behavior » Events » Overview.
This is the area of Google Analytics where button clicks and other events are tracked.
In the Event Category column, click on Form.
And now change the primary dimension to Event Action by clicking the link just above the table.
Under Event Label you’ll see each form ID along with the number of submissions it received.
You can also see which pages drive the most contact form submissions. To do that, click Conversion in the list.
Then click the Secondary dimension dropdown menu, and then select Page.
You can now easily see the high converting pages on your site!
2. Get Insights With the User Journey Addon
Did you know that WPForms has its own statistics addon?
Our User Journey addon shows you what each user did on your site before they submitted your form.
For example, you can see:
- Time visited
- Pages and posts visited
- Time spent on each page
- Referrer information
- UTM tags
- And more.
Each step is timestamped so it’s easy to see which pages are getting engagement and generating form conversions.
All of this valuable information is stored right next to their entry in the WordPress dashboard too. That makes it easy to access without logging into a separate dashboard.
The User Journey addon is available for our Pro license holders (or above). There’s no set-up, and no tracking code. Download the addon and activate it and you’re done!
3. Track WPForms Submissions in GA Manually
If you want to track WPForms conversions without a separate plugin or addon, there’s a 3rd method that you can try.
It’s possible to hook into
wpforms_process_complete to track form submissions in Google Analytics. Since this involves modifying code, we’d recommend this as an option for advanced users.
To learn more, check out this developer doc on how to track form submissions without a plugin.
Next, Track Button Clicks in WordPress
And that’s it! You now know how to use Google Analytics to track form submissions in WordPress. You can useMonsterInsights to track button clicks in WordPress as well.
After that, try tracking form submissions with a Facebook Pixel.
What are you waiting for? Get started with the most powerful WordPress forms plugin today.