About Our Team

Introducing our proficient content writer with extensive expertise.

Rachel Adnyana

Content Team Lead

Expertise

  • WordPress
  • Web development (HTML, CSS, PHP)
  • SEO
  • Digital marketing
  • Content marketing

Highlights

Rachel is a Senior Writer for WPForms and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WP Mail SMTP and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

How Mark Marshall Uses WPForms

How Mark Marshall Uses WPForms to Transform Client Communications

This Customer Story features Mark Marshall, a solo professional with over 26 years of experience in multimedia design. Discover how he struggled with limited form functionality, database bloat, and complex implementation before finding WPForms.

Learn how WPForms provided him with a user-friendly interface, powerful features, and a clean code base to create a variety of forms for his clients, including event registration, appointment booking, and contact forms.

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How Huna Enhances Client Engagement with WPForms

Learn how Huna, a small IT consulting firm, transformed their client communication and lead generation with WPForms.

By implementing strategic forms and automation, they achieved a 30% increase in submissions and 25% boost in lead conversions while maintaining their signature personal touch in client service.

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How Steve Youngblood Manages Multiple Ventures With WPForms

How Steve Youngblood Uses WPForms to Streamline Operations Across Multiple Ventures

In this case study, learn how Steve Youngblood, a multi-venture entrepreneur, leverages WPForms to manage diverse businesses efficiently.

From church management software to a technology museum, Steve uses WPForms to create versatile forms, process payments, and integrate with essential tools.

Discover how WPForms' user-friendly interface and robust features helped Steve streamline operations, improve data management, and enhance user experiences across his various projects.

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How the American Legion Arizona Uses WPForms

How the American Legion Arizona Uses WPForms to Streamline Operations

The American Legion Arizona streamlined operations and enhanced member engagement using WPForms.

Learn how this veteran support group automated tasks, simplified event registrations, improved data collection, and fostered greater participation from the veteran community.

Their success story demonstrates the power of online forms to empower non-profits and allow them to focus on their mission.

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How PushEngage Saves 18 Hours Every Week With WPForms

How PushEngage Saves 18 Hours Every Week with WPForms

In this customer success story, learn how PushEngage, a leading push notification software, transformed their operations with WPForms.

By automating processes and creating efficient forms, they saved 18 hours per week, enhanced customer support, and improved user engagement.

Discover the key benefits of WPForms for growing businesses and gain insights in how you could apply similar processes on your own website.

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New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large 'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.