Rachel Adnyana

Content Team Lead

Expertise

WordPress
Web development (HTML, CSS, PHP)
SEO
Digital marketing
Content marketing

Highlights

Rachel is a Senior Writer for WPForms and has many years of experience in web development and online content writing. She joined the content team in 2023 and also writes for WP Mail SMTP and SendLayer.

She built her first website in 1996 (when table-based layouts and animated GIFs were all the rage) and was instantly hooked. After exploring dynamic web development with PHP and becoming fascinated with coding, she went on to study for a BSc in Computer Science at Newcastle University in the UK.

Post graduation, Rachel spent four years as the website manager of one of the largest higher education colleges in the UK. During this time, she worked closely with the marketing team and started delving into the worlds of SEO and content marketing.

After leaving the UK to travel, she worked as a freelance web developer, juggled several affiliate blog side hustles, and rediscovered a love of writing as a travel blogger. After a few years, she realized she could combine her passions as a writer specializing in WordPress and digital marketing.

With over a decade of content marketing experience, Rachel has ghostwritten for several high-profile marketing experts, and her work has been featured on sites including HubSpot, ProBlogger, and The New York Times.

101+ Unbelievable Online Form Statistics & Facts for 2024

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In this post, we share over 101 facts and statistics about forms and how they can help grow your company. We take a deep dive into form abandonment and using forms for lead generation, and offer some valuable insights that will help you build better forms!

101+ Useful eCommerce Statistics You Must Know in 2024

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We've read all the latest reports and data and compiled the most important eCommerce statistics into this roundup to save you time. From the overall growth of the eCommerce industry to trends in mobile commerce and social selling, we've got all the data you need to ensure you're focusing on the right things in your eCommerce business.

The Ultimate List of Online Business Statistics (2025)

Would you like to grow your online business? One of the best ways to take your company to the next level is by learning as much as you can about what has worked for other business owners.

We've done all the hard work and scoured dozens of the latest research and hand-picked the most insightful data to bring you this curated selection. In this post, we share tons of online business facts and statistics that you can use to build and grow your own business online.

Lunar New Year Marketing Tactics for 2025

Are you looking for ideas to inspire you when you're planning your Lunar New Year marketing campaigns?

We've put together some creative examples and ideas for Lunar New Year promotions so you can join the celebrations and boost sales at the start of the lunar calendar, which is celebrated by more than 2 billion people all over the world.

From coupon code ideas to email marketing, check out the full post and choose which ideas you want to run with in your business this year.

120+ Fascinating Lead Generation Statistics and Trends for 2024

With so many channels available to attract new leads - email, content, social media, paid ads, influencer marketing, and live chat to name but a few - choosing the right mix is crucial for your business’s growth.

To help you decide where to focus your lead generation efforts, we've compiled lead generation statistics from the latest studies and insights from industry leaders.

Use this information to put together your strategy and skyrocket your leads this year!