Have you ever wondered exactly why you need a contact form on your website? While it might seem easier to just display your email address, having a contact form is really important to grow your business.
In this article, we’ll share what is a contact form and the importance of having a contact form on your website.
One of the most important reasons to have a contact form on your website is to reduce spam and keep your site secure. When you display your email address on your site, you’re more likely to get unwanted emails.
This is because robots crawl the internet looking for exposed email addresses. Any email address they find may end up in the hands of spammers. Next thing you know, your inbox is flooded with unwanted and annoying offers.
To prevent that, we suggest using a contact form plugin to build a simple form for your contact page.
To get started, see our tutorial on how to create a simple contact form in WordPress.
Want some extra security? You can check out our Ultimate Guide to preventing spam form submissions.
2. Get More Leads
Your visitors are already interested in your industry since they are on your website. Using a contact form is a great way to collect their information and ask to add them to your email list.
3. Make Yourself Reachable
If you’re tired of getting email spam, it can be tempting to just link to your social media profiles from your contact page and hope your users reach out to you on social media.
The problem with this is that not everyone uses social media, and it creates more work for your users. When visitors aren’t able to reach you quickly and easily, they give up and go elsewhere. This results in lost business.
A contact form gives your visitors an easy way to send you a message right from your website.
Plus, contact forms give your users the impression that you are available. Having a business phone number on your website is also important, but it’s no substitute for a contact form linked to your business email address.
You can’t be available in person or by phone 24×7. You want to give visitors a way to contact you, even when you aren’t available. Contact forms let you do just that.
You want to make things easy for your users. When visitors can quickly find your form and reach out without opening their email software, they’ll be more likely to contact you instead of browsing away to a competitor.
You always want to keep your contact forms easy to find, and easy for visitors to use.
To best help visitors contacting you, you may need to collect some extra information from them.
With a contact form you can easily require details such as their phone number or what product or service they’re inquiring about.
And with WPForms smart Conditional Logic, you can ask them different questions based on their previous selections.
You can use this feature to show or hide fields based on their selections, too. Conditional Logic helps you create a powerful contact form that give you useful results.
In our example below we’ve asked the user to select what department they need so we can display additional fields based upon the information they provide.
Be sure to check out our post with other great uses of Conditional Logic to help boost form conversions.
6. Automate Tasks
After a visitor submits a form, you can automatically direct an email notification to the right person to assist them. This will save you time since you won’t have to forward the emails yourself.
7. Get to Know Your Audience
Using a contact form will help you get to know your audience better as they are filling out your forms.
You can ask your leads questions up front to target them based on their answers. You can even use Geolocation to find out the area where they live to get deeper insights into your customers.
8. Connect to Other Tools
Using a contact form plugin also allows you to integrate extra features, such as an email newsletter subscription checkbox. This will allow you to follow up on prospects and build your relationships with your customers.
You can connect your contact form with popular email marketing providers like:
There you have it! Now you know what is a contact form and why you need it.
Now that you know the importance of a contact form on a website, what are you waiting for? Get started with the most powerful WordPress forms plugin today.