8 Reasons Why You Need a Contact Form on Your Website

Have you ever wondered exactly why you need a contact form on your website? While it might seem easier to just display your email address, having a contact form is really important to grow your business.

In this article, we’ll share what is a contact form and the importance of having a contact form on your website.

1. Security

Security is one reason why you need a contact form.

One of the most important reasons to have a contact form on your website is to reduce spam and keep your site secure.  When you display your email address on your site, you’re more likely to get unwanted emails.

This is because robots crawl the internet looking for exposed email addresses. Any email address they find may end up in the hands of spammers. Next thing you know, your inbox is flooded with unwanted and annoying offers.

To prevent that, we suggest using a contact form plugin to build a simple form for your contact page.

WPForms is the best WordPress Form Builder plugin. Get it for free!

To get started, see our tutorial on how to create a simple contact form in WordPress.

Want some extra security? You can check out our Ultimate Guide to preventing spam form submissions.

2. Get More Leads

Your visitors are already interested in your industry since they are on your website. Using a contact form is a great way to collect their information and ask to add them to your email list.


Plus, with the Conversational Forms Addon, you can make your contact form feel more human and boost your form completion rate by making a conversational contact form.

3. Make Yourself Reachable

If you’re tired of getting email spam, it can be tempting to just link to your social media profiles from your contact page and hope your users reach out to you on social media.

The problem with this is that not everyone uses social media, and it creates more work for your users. When visitors aren’t able to reach you quickly and easily, they give up and go elsewhere.  This results in lost business.

stay available for questions with a contact form even if your business is closed

A contact form gives your visitors an easy way to send you a message right from your website.

Plus, contact forms give your users the impression that you are available. Having a business phone number on your website is also important, but it’s no substitute for a contact form linked to your business email address.

You can’t be available in person or by phone 24×7.  You want to give visitors a way to contact you, even when you aren’t available. Contact forms let you do just that.

4. Convenience

You want to make things easy for your users. When visitors can quickly find your form and reach out without opening their email software, they’ll be more likely to contact you instead of browsing away to a competitor.

You always want to keep your contact forms easy to find, and easy for visitors to use.

5. Clarification

To best help visitors contacting you, you may need to collect some extra information from them.

With a contact form you can easily require details such as their phone number or what product or service they’re inquiring about.

And with WPForms smart Conditional Logic, you can ask them different questions based on their previous selections.

You can use this feature to show or hide fields based on their selections, too. Conditional Logic helps you create a powerful contact form that give you useful results.

In our example below we’ve asked the user to select what department they need so we can display additional fields based upon the information they provide.

contact form with dynamic fields example

Be sure to check out our post with other great uses of Conditional Logic to help boost form conversions.

6. Automate Tasks

After a visitor submits a form, you can automatically direct an email notification to the right person to assist them. This will save you time since you won’t have to forward the emails yourself.


To find out how to do this, see our guide on custom email notifications and check out our post on the best marketing automation software.

7. Get to Know Your Audience

Using a contact form will help you get to know your audience better as they are filling out your forms.

You can ask your leads questions up front to target them based on their answers. You can even use Geolocation to find out the area where they live to get deeper insights into your customers.


A word to the wise — Digital marketing statistics show that adding more fields to your forms can lead to higher form abandonment rates, so use them wisely.

8. Connect to Other Tools

Using a contact form plugin also allows you to integrate extra features, such as an email newsletter subscription checkbox. This will allow you to follow up on prospects and build your relationships with your customers.

You can connect your contact form with popular email marketing providers like:

WPForms is also integration with Zapier, so you can connect your forms to over 2,000 web apps, including the best CRM software.

Final Thoughts

There you have it! Now you know what is a contact form and why you need it.

Now that you know the importance of a contact form on a website, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

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  1. Thanks for the info. I had remived mine a few weeks ago and fugured customers were prefer just clicking on my email link. I have been getting a ton of spam email since ?. I just didnt put the two together until I read this. I will be adding it back this week!

    1. Hi Rebecca,

      I’m glad to hear you’ll be giving this a try. Hopefully afterwards your spam issue will be a thing of the past! 🙂

  2. I had been considering removing my contact form from my blog since I was using an email subscriber form and I would prefer that people subscribe to my blog vs just send me an email via my contact form but now as I say that out loud, one has nothing to do with the other! I will keep them both. Thanks for the great tip!

    1. Hi Jochen, thanks for your question!
      We don’t have such a plan, currently, but as it is available in Zapier it can be integrated with WPForms through it.
      And we have a great article on how to install and use our Zapier addon in WPForms.
      I apologize for any inconvenience!

  3. The only “problem” with your articles is they’re full of so much information…I end up clicking “open in new tab” on half your links every time I read one…after a few reads, I end up with thirty tabs open! 🙂
    Seriously, though, I’m working my way through building my site and your info has been very helpful.

    1. Hi Becky, thanks for your feedback!
      We hope that doesn’t cause a lot of inconvenience to you.
      But we are glad to hear that you find the info helpful, and we strive to keep it this way!
      Have a good one 🙂

  4. I’m just starting my journey with my own WP site. I’ve been working with a business site for several years now, but it’s a little more daunting when it’s your own. I never realized adding a Contact Form plug-in adds security. Thanks for the tip!

    1. Hi Deb, thanks for you took the time to let us know!
      We are glad to hear that you found this article helpful!
      Have a good one 🙂

  5. I am using WPFORMS Lite. I have created a contact form and registration forms using the blank form. My problem is these forms are not secure. I am not collecting payment through the registration form since I don’t have the pro plan, but I am collecting email addresses and phone numbers. How do I make my forms secure so that potential clients feel safe filling out the form?

    1. Hey Julia – In general, a form is as secure as your WordPress site. In the Lite version, there is no entry data stored to your site, so all information is on your email inbox only. On Pro, version entries are saved to your own database, hence security depends on the security level of your server. Having SSL on your site is the starting point to have everything secure. Here is a great article on about forms security.

      I hope this info helps!

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