Hamza Shahid

Writer

Expertise

Content marketing
Email marketing
Affiliate marketing
WordPress
SAAS
ERPs

Highlights

Hamza is a Content Writer for the WPForms team at Awesome Motive, where he also contributes to WP Mail SMTP. He holds a BSc in Business Administration and brings a diverse range of experience to the team.

He began his writing career at a creative agency, where Hamza honed his skills in creating blogs, tutorials, eBooks, press releases, and whitepapers. Eager to explore new opportunities, he ventured into freelancing on Fiverr, offering a variety of content services.

His career took a specialized turn when he spent six years in the cybersecurity and ERP industries, managing a portfolio of eight Managed WordPress affiliate sites. This experience gave him a strong foundation in affiliate marketing and SEO.

Joining WPForms in 2023, Hamza now focuses on creating insightful content that helps users get the most out of their WordPress experience. When he’s not behind the screen, Hamza enjoys spending quality time with his cats and exploring beaches across the city.

Which Marketing Channels Bring Your Best Leads?

One of the toughest decisions of running a business, especially in these times of changing search algorithms, AIO, AEO, GEO, and a huge list of other acronyms is that how much should you actually spend on marketing?

The best way to answer that question is to understand which of your marketing channels is bringing you leads. And, not just a list of contacts! But, actual leads with high-conversion potential!

Search for help with this and you'll mostly find guides written for teams who already own an enterprise attribution platform and a full CRM, and that can be difficult to afford for most small-to-medium sized businesses.

So, in this guide, I will be focusing more towards the WordPress side of things, and just a heads up that I will be mentioning several of WPForms' features that can help you out.

Hero image for a tutorial: title 'How to Prevent Duplicate Form Submissions in WordPress' with a left mascot and a right illustration of forms.

How to Stop People From Submitting Your WordPress Form More Than Once

You open your WPForms entries and two rows look identical, same name and email address, submitted 40 seconds apart. Now you have to work out which one counts.

That second entry might be a browser resending the submission, or someone entering your giveaway twice on purpose. Each cause has a different fix, so it helps to know which one you're dealing with.

How to Send WordPress Form Entries to a Slack Channel

When someone submits a form on your site, the entry usually lands in an email inbox or your WordPress dashboard. If nobody checks either one for a few hours, a warm lead cools off fast.

In this guide, I'll show you how to send WordPress form entries to a Slack channel automatically, so your whole team sees every submission the moment it comes in.

Hero image for an article: a bear mascot on the left, large article title about building an applicant tracking system in WordPress, and UI mockups on the right with a PRO TIP badge.

How to Build an Applicant Tracking System With WordPress Forms

You just posted a job, and the applications are already piling up in your inbox. Resumes come in as attachments, cover letters get pasted into emails, and good candidates are easy to lose track of.

You do not need to buy a separate hiring platform to fix that. You can build an applicant tracking system right on the WordPress site you already run.

Hero banner with a bear mascot on the left and the large headline 'What’s a Good Form Conversion Rate?' on a dark gray background; a 'PRO TIP' badge bottom left and abstract right-side infographic elements convey a guidance theme.

What’s a Good Form Conversion Rate? (2026 Benchmarks by Form Type)

You published a form, the entries started coming in, and sooner or later you found yourself staring at the numbers wondering if they are any good.

I have asked myself the exact same thing, and every time I went looking for an answer, I hit the same wall. One article says a good form converts at 2%. The next says 50%. Both sound confident, and they cannot both be right.

Those numbers disagree because people use "form conversion rate" to mean two completely different things. Once you know which one you are looking at, the benchmarks start to make sense.

In this guide, I will give you real, sourced numbers for 2026, broken down by industry and by form type. Then I will show you how to find your own rate inside WordPress and what to do to move it.

Bear mascot in a navy suit holding a glittering diamond on a beige hero banner that reads “The Road to WPForms v2.0.”

The Road to WPForms v2.0: Every Step That Got Us Here

If you've been using WPForms for a while, you've watched it change under your hands.

A new integration here, a smarter field type there, and the AI features quietly leveling up the whole time.

Each update made sense on its own, but it's easy to miss how much ground they cover when you add them all up.

WPForms 2.0 is the milestone that puts the whole picture in one place.

So this is the story of how we got here, and a tour of everything you can do with WPForms today, because chances are good you own features you haven't tried yet.

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