wordpress lead generation plugins

7 Best WordPress Lead Generation Plugins to Grow Your Email List

Are you looking for lead generation plugins for WordPress that fit your needs? With the right lead generation tools, you can exponentially grow your leads and customers.

In this article, we’ll show you seven WordPress lead generation plugins designed to help you grow your email list.

1. WPForms

wpforms wordpress lead generation plugin

WPForms is the best contact form builder plugin that allows you to integrate your email marketing tools with your WordPress forms. It comes integrated with Constant Contact, so you can easily create newsletter signup forms to grow your email list.

You can also find several addons that connect your form with your favorite email marketing tools such as AWeber, Mailchimp, GetResponse, Campaign Monitor, and Drip.

With WPForms, you can grow your email list in two ways: Either create a signup form specifically to build your email list or add an email signup checkbox to your regular contact forms, so you can add your visitors into your list automatically when it’s selected.

WPForms is the best WordPress Form Builder plugin. Get it for free!

Best of all, you can embed your lead generation form anywhere in your WordPress site like posts, pages, sidebar widgets, and footers using shortcodes.

With WPForms, the possibilities are endless and you’re not limited to just creating newsletter signup forms. You can create any types of forms like order forms, login forms, registration forms, survey forms, and more.

2. OptinMonster


OptinMonster is the best lead generation software that allows you to create beautiful optin forms that are optimized for the highest conversion rates. With OptinMonster, integration with your favorite email marketing tools such as AWeber, Mailchimp, InfusionSoft, GetResponse, and Constant Contact is a breeze. It’s the best WordPress popup plugin in the market.

The main difference between WPForms and OptinMonster is that WPForms is an easy to use contact form WordPress plugin. Whereas OptinMonster is a platform independent optin form builder tool that lets you create multiple types of forms such as lightbox popups, floating bars, slide-ins, sidebar forms, and more.

All you have to do is create beautiful optin forms by logging into your OptinMonster account. From there, publish it on your site using a WordPress plugin installed on your site.

A few more benefits of OptinMonster are:

  • Exit-intent technology: You can prompt your website visitors to subscribe to your list at the precise moment they are about to leave your website.
  • A/B testing: You can test all elements of your forms such as headlines, copy, button, and even different designs to see what works best to boost conversions.
  • Page level targeting: You can build a hyper targeted and segmented email list with targeted messages on specific pages or categories.
  • Built-in Analytics: With its built-in analytics tool, you can see which optins are performing the best.
  • …and much more.

You can see a full list of OptinMonster features here.

3. Yoast SEO

yoast seo wordpress lead generation plugin
If you’re looking to build an email list, you’ll need to attract targeted visitors to your website who are interested in reading your content, engaging with your website, and most importantly subscribing to your list.

With the Yoast SEO plugin, you can attract the right leads to your website by optimizing your site for search engines. It takes care of the all the technical optimization you need for your site.

Focusing on the right keywords for your site is an essential part of SEO. It ensures that you attract the right visitors that are likely to convert into leads.

Yoast SEO requires you to choose a focus keyword when you’re publishing content, and then makes sure that you use it appropriately in that content.

It also comes with a snippet preview that allows you to see how your post or page will look when it appears in search results. This includes a preview of both the title and meta descriptions you define. This preview is helpful for optimizing your organic results so that you can improve the click-through rate and possibly drive more traffic to your site.

4. LiveChat

livechat is one of the best software for wordpress

In the previous section, we talked about driving targeted traffic to your website by optimizing your site for search engines.

If you’re attracting the right audience to your site and you’re not seeing many conversions, you need to find out why. One of the best ways to figure it out is by asking your potential leads and customers about what keeps them from subscribing.

One way to do this is by adding live chat functionality on your website so you can talk to site visitors. If you’re looking for a live chat support software for WordPress websites, you might want to consider installing LiveChat.

It allows you to easily integrate with popular email marketing tools, so you can connect with them and also grow your email list. It also offers beautifully designed apps for you and your agents to use on mobile, desktop, and tablets.

5. Yoast Comment Hacks

yoast comment hacks

Allowing comments on your blog is a great way to get site visitors to engage. People can ask questions, offer different solutions, and interact with one another. Comments are a great way to establish yourself as an authority and boost your site’s SEO too.

But the default WordPress comment system lacks the flexibility and functionality to bring engaged site visitors back to your website after they’ve left a comment. That’s because when someone leaves a comment on your WordPress site, they see the same page with the only difference being their submitted comment.

To convert site visitors leaving comments on your website, use a WordPress lead generation plugin like Yoast Comment Hacks. With it, you can redirect first-time commenters to a thank you page on your website that also has an optin form encouraging them to subscribe to your email list.

6. Subscribe to Comments Reloaded

subscribe to comments reloaded

Another common problem with the default WordPress comment system is that once someone submits a comment on your site, the only way they’ll ever know if someone has replied is if they continue to come back to your site to check. Most people won’t do this, meaning you are losing out on opportunities to convert those site visitors into subscribers or customers.

The best solution to this problem is to use the Subscribe to Comments Reloaded lead generation plugin.

This way, when someone leaves a comment on your site, they have the option to subscribe so that when new comments are left on the content they engaged with, they are notified by email. Your site visitors will then return to your site, giving you additional chances to encourage them to convert.

7. OneSignal – Web Push Notifications


Increasing user engagement, and getting site visitors to return to your WordPress website, is one of the best ways to approach lead generation. Some people will visit your site for the first time and leave without subscribing or buying anything. But that doesn’t mean they’re not interested in what you have to offer.

However, with so many websites to choose from, unless you explicitly remind people to return, the chances of a non-converted site visitor returning is slim. Using the free WordPress lead generation plugin OneSignal – Web Push Notifications helps with this.

With it, site visitors can opt in to receive push notifications from you when you post new blog content on your site. This way, when people are not actively on your site, and new content is published, they receive a notification letting them know.

This drives re-engagement with your site. It also keeps people updated on all the latest happenings and even helps convert people into subscribers, new customers, or even repeat customers.

In Conclusion

We hope this article helps you find the WordPress lead generation plugins for your needs. If you’re not using any contact form plugin on your site, you can read 8 reasons why you need a contact form.

And be sure to see what our happy customers have to say about the most beginner friendly WordPress contact form builder in the market.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

And don’t forget, if you like this article, then please follow us on Facebook and Twitter.

Using WordPress and want to get WPForms for free?

Enter the URL to your WordPress website to install.


  1. It looks like a complete list of WordPress plugins for lead generations, you can easily handle your email marketing campaign with these plugins. Thanks for suggestions Shahzad.

  2. I disabled onesignal from my site because I was not comfortable with its policy of tracking my users via their cookies. Do the other services like pushassist do that?

    1. Hi Martin,

      Unfortunately we don’t have any detailed information about other services like Pushassist but you can possibly find that information by going to their website and checking out their Privacy Policy page.

      I hope this helps! 🙂

  3. Hi, Great post, I really like the way you layout the format of the post. And, thank you for sharing all the Ideas and resources from the conference.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.