Are you considering using WordPress but aren’t sure why you should?
There are lots of website builders out there, but WordPress.org is by far the most popular. In fact, it powers 40% of the entire internet!
We’ve put together a list of the most important reasons why you should use WordPress (and how it can help your website grow).
What Is WordPress Used For?
WordPress is a content management system (CMS) that lets you use templates and plugins to create a business website, blog, professional portfolio, or any other site you’d like. WordPress is the world’s most-used website builder and powers websites for some of the biggest brands in the world.
Why Use WordPress?
First, it’s important to know the differences between WordPress.org vs WordPress.com.
In this article, we’ll refer to WordPress.org, the widely used open-source software.
Why use it? Let’s jump into our list and see what WordPress offers.
In This Article
- 1. WordPress Is Free
- 2. WordPress Is SEO-Friendly
- 3. Flexible Functionality
- 4. WooCommerce Integration
- 5. Endless Design Options
- 6. WordPress Is Secure
- 7. The WordPress Community
- 8. No Coding Needed
- 9. Integrating Google Analytics
- 10. It’s Scalable
- 11. Universal Dashboard
- Need More Ideas for How to Use WordPress?
1. WordPress Is Free
WordPress is open-source software that doesn’t cost anything to download, install, and use.
You can learn more about why WordPress is free here.
Now, WordPress itself is free. However, you’ll need to pay for web hosting. If your website were a house, your web hosting would be the lot where your house takes up space.
You’ll also need a domain address (think of it as the address people use to get to your house!). Because it comes with a free domain name and SSL certificate, we strongly recommend the most popular web hosting platform out there: Bluehost.
And through our special link, you can get a huge discount on hosting + claim that free domain name offer.
Although WordPress and many plugins made for it are essentially free, you might want to make some purchases later on to support the growth of your site.
This is why it is a good idea to learn what it might cost you to build a fully functional website, when you’re ready to take the next step for your website’s growth.
Click here to get started with Bluehost today.
2. WordPress Is SEO-Friendly
For all websites, WordPress SEO is super important. And one of the biggest reasons you should use WordPress is because of how SEO-friendly it is. It’s easy to connect with powerful SEO plugins like AIOSEO that can assist your on-page optimization efforts.
This makes the blogging potential incredible. You can create your own marketing opportunities through writing blog posts if you know a few basic things about SEO.
Apart from the ease of doing SEO in WordPress, the great thing is that most WordPress plugins are designed to be SEO-friendly. That means they adhere to best practices in terms of how the code is written for the plugin, ensuring it has minimum impact on your site speed.
3. Flexible Functionality
WordPress owes much of its popularity to the platform’s high customizability. With thousands of plugins covering all kinds of website functionalities, you can achieve anything with WordPress without a hassle
WPForms is a good example of a WordPress plugin that simplifies form creation for your website. Even though WordPress doesn’t have built-in functionality for creating forms and collecting entries, you can easily build your own forms after installing WPForms.
Create Your WordPress Form Now 🛠️
Some other popular types of plugins to consider include:
- Contact Form Builder Plugins
- Discount Wheel Popups
- Giveaway Plugins
- Survey and Poll Plugins
- Stripe Payment Plugins
- Landing Page Plugins
- Instagram Plugins
- Membership Plugins
- eCommerce Plugin
- Lead Generation Plugins
- Podcast Plugins
…and so many more (honestly, so many!). There are plugins out there to do almost anything you want to do with your
4. WooCommerce Integration
If you’re building an eCommerce website to sell things online, you can easily convert your website into a store with a simple WooCommerce plugin.
WooCommerce is a popular choice for many online store owners, which explains why WordPress is so popular for eCommerce websites.
The core WooCommerce plugin is also completely free. That means it costs you no extra charges to get started with your online store in WordPress.
However, you may want to purchase WooCommerce addons later on to access a greater range of functionality and manage your store efficiently as it grows.
5. Endless Design Options
Another reason to consider using WordPress for your small business website is the number of different WordPress themes out there.
A WordPress theme will help change what your website looks like. Picking and tweaking a theme to your liking is one of the most exciting parts of building a website.
It’s great because you get to really put your brand and personality into the design and make it your own. And of course, many WordPress themes make it easy for even non-technical people to change the look of their websites.
You can even find themes that help you run your business. For example, a good restaurant theme will already have a pre-made page for your menu.
That’s not all. You can even freely design your contact forms with full flexibility. Plugins like WPForms give you many options, so you can use a ready-made form theme or edit the styles of different form elements yourself.
We’ve also done our research on WordPress site themes. Here are just a few of the posts we’ve made that showcase the best WordPress themes out there:
- Best Free WordPress Themes
- Fastest WordPress Themes
- Small Business WordPress Themes
- Best Minimalist WordPress Themes
- Best Real Estate WordPress Themes
- WordPress Freelance Writer Themes
6. WordPress Is Secure
The WordPress platform was made with security in mind, and it is considered to be a very safe and secure platform to run a website. But just like many things in life, the internet can be an uncertain place.
Many people make a career out of trying to hack into websites, and they continue to get smarter about things.
Luckily, WordPress makes it easy to stay safe. There are some simple yet powerful ways to secure your WordPress website.
WordPress is also compatible with some of the best security plugins and tools out there to ensure your site remains safe.
7. The WordPress Community
One of the best advantages of using WordPress is the amazing community around it.
Because so many people use WordPress, the community surrounding it has built a ton of helpful resources. This is also why so many amazing plugins are free to use and regularly updated!
Besides, everything about WordPress is extensively documented. That means you can easily access helpful resources online, whether it’s a bug you need to fix or an enhancement you want to make.
If you encounter any problems, you can easily discover a forum or thread on Google where someone went through the same experience and has an answer for you.
In fact, the most authoritative resource on all things WordPress, WPBeginner, likely has a detailed guide on whatever WordPress-related help you need, so don’t forget to check it out!
8. No Coding Needed
WordPress is designed for beginners, so you don’t need to have any coding knowledge to build and manage your website.
You can adjust your website without being a web developer or designer, especially if you’re using a plugin like SeedProd.
WordPress offers access to drag and drop website builders that can do nearly everything for you.
Even if you want to make a change that requires some coding, you can easily discover code snippets that you can copy and paste into your site.
My favorite way to add code snippets to WordPress is using this handy plugin, WPCode. This plugin includes a library of commonly used code snippets that you can insert into your website in just a few clicks.
And the best part? It’s a lot safer adding snippets this way compared to editing your WordPress PHP manually.
9. Integrating Google Analytics
Running a website without analytics is like driving a car blind. It goes without saying that you need to have Google Analytics up and running as soon as you launch your website.
While you can integrate GA4 with WordPress in several ways, most of these options can be difficult for beginners.
But like most things with WordPress, there’s an easy way! It involves using the MonsterInsights plugin, which simplifies the entire process.
And to top it off, it brings all the useful GA4 reports right inside your WordPress dashboard so you can monitor and measure your traffic effortlessly.
With these reports, you can track:
- Traffic by views and sessions
- Form submissions
- eCommerce metrics
- Top-performing posts
….and a lot more.
This ability to bring data about website visits to business owners is why MonsterInsights is one of the best WordPress plugins available for WordPress.
10. It’s Scalable
Depending on if you end up using managed WordPress hosting, you can grow your site to unlimited heights with WordPress.
WordPress is an awesome platform for enterprise businesses of literally any size. It can handle tons of visits at the same time.
11. Universal Dashboard
The WordPress dashboard helps make it easy to learn and gets rid of extra confusion.
That’s because the WordPress dashboard is universal and looks the same to everyone. Even when you add other plugins and change the available menu options (where you go to access a lot of your plugins).
And it’s great because it’s flexible.
You can customize your dashboard to prioritize the details you want to see when you sign in to the backend of your website. For example, you can see daily stats, new posts, recent comments, and more.
This dashboard lets you keep track of what’s happening with your WordPress website.
And that’s it! We hope this helped show you how amazing the WordPress website builder is for small business owners. You can build an online store and collect payments via Stripe, Square, PayPal, and Authorize.net. And do so much more!
Need More Ideas for How to Use WordPress?
You can use a WordPress website in tons of different ways. Here are some ideas.
- Build the Perfect Website for Your Small Business
- Start an Online Store to Sell Digital or Physical Goods
- Start a Blog
- Create a Membership Website
- Sell Courses Online
Next, Get the Best Web Hosting Solutions
When you’re ready to launch your amazing new site, you might want to check out our post best WordPress hosting to help you learn more about the best choices for a web host.
Create Your WordPress Form Now
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today and start using it on your WordPress site.
Also, if you like this post, then please follow us on Facebook and Twitter for more tips, tricks, and tutorials about WordPress.
This is a really informative article with lots of great ideas. Could you please tell me what software you use to run your incredibly fast website? I also want to create a simple website for my business, but I need help with the domain and hosting. Asphostportal reportedly has a good reputation. Are there any other choices available, and if so, what would you suggest?
Hey Anna – Along with WordPress we have optimized the load time using caching plugin, and developing our own custom solutions to speed up the performance. Having said that, I’d suggest you to take a look at this blog post on tips to speed up the website. Further, you can take a look at this blog post to create a WordPress website, and this post on steps that can be followed to select a good hosting.