Have you ever wondered whether it’s better to use a single or multi-part form on your WordPress website? Knowing when it’s best to use each and why will help you boost form conversions and give site visitors the best user experience possible.
In this article, we’ll take a look at single vs. multi-part WordPress forms and help you discover when you should use either one on your site to get people to take action and submit their forms.
Single-Step WordPress Forms
You know the saying, “less is more.” And we happen to agree that most of the time, when it comes to creating forms on your website, simple, single-step forms are the best.
After all, Quicksprout claims that by limiting the number of form fields on your website to just three, you can get a minimum conversion rate of 25%.
Adding to that, a study by Hubspot shows that by reducing the number of form fields from four to three, you can improve conversion rates by as much as 50%.
These are not statistics you can afford to ignore, and can make a big difference in how successful you become.
Single-step forms are the most common type of form on people’s websites. They are easy to create, especially when using WPForms, and include:
- Simple contact forms so people can get in touch with you or your team
- Subscribe forms to boost your email marketing efforts
- Donation forms for supporting your cause
- User registration forms so people can access locked content
- Net Promoter Score surveys for gauging customer loyalty
- And so much more
These types of forms ask for very little information, are quick and easy to fill out, and have no need for multiple steps that carry over into other form pages.
When to Use Single-Step WordPress Forms
Aside from the evidence that shorter forms usually convert the highest, there are some reasons why you might opt for a single-step form on your website:
- If you only need a small amount of information from users
- When people are just becoming aware of your brand and what you have to offer
- When enticing site visitors to perform a specific call to action
If you can keep your forms distraction-free, people are more likely to finish filling them out and submit them.
That said, if you try to cram too many form fields onto a single-step form, and refuse to carry some of the fields over to another form page, you may overwhelm site visitors and cause them to abandon their form before submitting it.
That’s why sometimes using a multi-part form is best.
Multi-Part WordPress Forms
Multi-part forms include many pages of form fields that people must fill out before being able to click submit.
And while they can become lengthy, one study found that 14% more people finished filling out a multi-part form on their site than the single-step form. And to top it off, this even included those that paused filling out the form, and later came back to finish.
But why would that happen? After all, shorter forms are less daunting, easier to fill out, and have seemingly proven to have higher conversion rates.
Why Use a Multi-Part WordPress Form
Though determining the exact reason why some people prefer to fill out multi-step forms is largely subjective, it has been suggested that those that are more invested in the process of filling out a longer form and those that have more to gain from finishing don’t mind.
Not to mention, sometimes you just need to gather a lot of information from people submitting forms on your website.
And, rather than make one long, never-ending, single-step form that people have to scroll through to finish, it’s a better option to break that form into multiple parts to fight form fatigue and increase conversions.
Multi-part forms are perfect when you need to create a:
- Client booking form that collects booking information on one page and payment information on another
- Job application form that requires a lot of user information be collected
- Request a quote form, especially if you offer a lot of services that people may want
- Complex order form that collects payment from customers right away
- Volunteer application form when you’re hosting an event you need help with
Multi-part forms require a lot of information from site visitors. Luckily, WPForms comes with customizable progress bars to guide site visitors through your lengthy form so they know exactly where they’re at in the process at all times.
In addition, you can enable smart logic so users only see the form fields that relate to them based on their behavior as they fill out your forms. By hiding form fields that people don’t need to fill out, you’ll speed up the process and boost form submissions.
If you need some inspiration, be sure to check out our roundup of multi-page examples in the real world that do well.
Lastly, if you want to unlock more leads, even when people find your lengthy forms too much to finish filling out before they leave, take advantage of WPForms’ Form Abandonment addon.
With it, you can save partial form entries and follow up with those that initially showed interest in what you have to offer. You can even automate the process and send out an email to anyone that abandons your form before submitting it.
And there you have it! The simplest explanation there is when it comes to single vs. multi-part WordPress forms. Of course, every situation is different, and your site visitors may react very differently to single-step or multi-step forms than another target audience might.
That’s why it’s important you always A/B test your website’s forms to see what’s working and how you can make improvements to increase your form’s conversion rates. That’s the only true way to know which type of form, single or multi-part, is best for you.
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.