3 Form Success Message Ideas to Boost Customer Happiness

Looking for ideas for a thank you message to display when users submit your form? Creating the right thank you message is important for your business because it can have a lasting and meaningful impact on your customer, which they won’t soon forget.

In this post, we’ll show you some success message ideas to use on your WordPress forms to boost customer happiness.

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Creating Success Messages With WPForms

A success message, or confirmation message, displays after a user fills out your form. A typical success message tells your customers that their message has been sent successfully, and when they’ll receive a response from you.

Once a visitor submits your form, you can show a success message either by keeping them on the same page or by redirecting them to a dedicated thank you page. Either way, creating a success message is not a hassle with the WPForms plugin.

WPForms is the best WordPress Form Builder plugin. Get it for free!

Let’s take a look at a few form success message ideas to boost customer happiness.

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1. Customize Based on the Form’s Purpose

By submitting any form on your site, your visitor is taking a step towards becoming a loyal customer. With a customized success message, you’re showing gratitude and helping them to make the next step.

By default, WPForms shows the following confirmation message to your visitor:

Thanks for contacting us! We will be in touch with you shortly.

To customize it, you can go to Settings » Confirmation in your WPForms builder.

form success message

When customizing a form, make sure to do it on the basis of the individual form’s purpose. You may also mention the average response time to set an expectation on when they’ll receive a response.

Below is an example:

Thank you for getting in touch!

We appreciate you contacting us about [subject, e.g. pre-sale query]. One of our customer happiness members will be getting back to you shortly.

While we do our best to answer your queries quickly, it may take about 10 hours to receive a response from us during peak hours.

Thanks in advance for your patience.

Have a great day!

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2. Tell Your Visitors The Next Step

Your thank you message is an incredible opportunity to speak to your visitors at the moment they express interest in what you have to offer.

You can strike while the iron is hot by encouraging them to take the next step.

Once a visitor submits a form, it’s likely they’ll leave your site if you don’t take measures to re-engage them. One of the best ways to make your visitor re-engaged is by telling him what to do next after submitting a form.

For example, you may include a link to a resource page or FAQs page in the form success message to keep them on your site.

Below is an example:

Thank you for getting in touch!

We appreciate you contacting us about [subject, e.g. pre-sale query]. One of our customer happiness members will be getting back to you within a few hours.

In the meantime, you can check out the following resources:

  • Frequently Asked Questions
  • Latest News
  • Step-by-Step Tutorials

Have a great day ahead!

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3. Hand Over an Incentive

Offering a free resource is one of the best ways to encourage your visitors to submit a form on your site.

In fact, offering a lead magnet in return for an email address is a common tactic for building an email list.

If you’re looking to offer a free downloadable product or resource to encourage form submissions, you can insert the product’s link in the form success message.

Below is a form success message example.

Thank you for participating in our survey!

Click here to download your [free product].

You’ll also receive a download link in your email inbox.

We hope this article gives you some insights on creating form success messages that will help to build a closer relationship with your site visitors. Looking for more hidden ways to maximize the information you can gather with contact forms? You might also want to check out our article on clever web form hacks.

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  1. Thanks for reading this article – I hope you found it helpful.

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    Syed Balkhi
    CEO of WPForms

  2. Hi, great ideas for the confirmation message but what I really want to know is how to change that bright green block color that the message is in?

    It also has white text which makes it very difficult to read.

    Please advise.

    1. Hi Rafael,

      Sure, you can easily change the background color of confirmation messages with a little custom CSS (here’s our doc on that). Here’s the specific CSS you’d need:

      .wpforms-confirmation-container-full {
          background: #e0ffc7;

      You can replace the default green color (#e0ffc7) with any other hex code you’d like. If you’re not sure how to pick a new hex code, here’s a free tool I like: htmlcolorcodes.com

      And in case it helps, here’s WPBeginner’s tutorial on how to add custom CSS to your site.

      I hope this helps! 🙂

  3. Hi,

    May I ask can I apply short code generated by other WordPress plugin in the message box? Such as [wp_otfd id=”3″] from WP One Time File Download plugin.

    Thank you!

    1. Hi Victor,
      normally custom shortcodes registered in WordPress works well in WPForms so it should work well.
      However, you can test it even with the Lite version of WPForms to see if it works.
      Have a good one 🙂

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