Want to learn how to deliver a content upgrade to form subscribers? Giving subscribers bonus content in exchange for their email address is one of the best ways to boost conversions and grow you email list.
In this article, we’ll show you how to add a content upgrade to your signup forms in an effort to get people to subscribe to your email list.
What is a Content Upgrade?
A content upgrade is a lead magnet (or opt-in bribe) that you give site visitors in exchange for their email address. However, unlike traditional lead magnets, content upgrades are created specifically for a particular blog post or page.
Here are some examples of content upgrades you can offer site visitors:
- A printable PDF version of your blog post
- A cheat sheet of the most important points in your post
- Transcripts of the video or podcast your site visitors are viewing
- A list of resources or tools mentioned in your content
Content upgrades you offer people when they subscribe to your forms should directly relate to the content they are viewing at that very moment.
Now let’s take a look at how you can deliver your own content upgrade to form subscribers.
Step 1: Create Your Lead Magnet
The first thing you’ll need to do is decide what kind of content upgrade you want to offer. For inspiration, check out these 30 content upgrade ideas.
Once you’ve decided on a content upgrade, upload it to your WordPress website.
To do this, go to Media » Add New and upload it like you would any image on your site.
Step 2: Hide Your Content Upgrade from Google
You might want to hide your content upgrade from Google, especially if it’s duplicating any of the content that is in your blog post. Remember, Google tries to determine the original source of content if it finds duplicates.
However, since the source of both pieces of content will be your website, you run the risk of your content upgrade, rather than the full blog post, ranking higher in search results.
You can use the robots.txt file of your site to make sure your content upgrade doesn’t get indexed.
For instance, let’s say you want to hide the printable version of your blog post and it has a URL like this: http://example.com/2018/12/printable.pdf
To hide it from search engines, here is how you’ll add this URL to your robots.txt file.
For more details on how to do this, read how to hide a page from Google.
Step 3: Create a Content Upgrade Form
For help with the email service provider you use, check out the following tutorials for creating a subscribe form:
- AWeber subscribe form
- MailChimp subscribe form
- GetResponse subscribe form
- Campaign Monitor subscribe form
- Connect Constant Contact with WPForms
If you’re using any other email newsletter tool, be sure to check out how to create a newsletter form by connecting it with our Zapier addon.
When you edit your signup form, make sure to describe the content upgrade you’re offering to encourage people to subscribe. Then, add your signup form on the related post or page for site visitors to see.
Step 4: Set up a Subscription Confirmation Page
Once your site visitors subscribe to your email list, you can direct them to a page that confirms they’ve been successfully added to the list. It’s on this page that your site visitors download the content upgrade you’re offering.
Your email service provider will have confirmation pages on their website you can customize and send out to subscribers.
However, it’s recommended you create your confirmation page on your own website so it matches your site’s branding and keeps site visitors engaged.
To create a confirmation page, go to Pages » Add New.
Here, you can thank your subscribers for signing up and provide a link to your content upgrade.
Step 5: Redirect Subscribers to Confirmation Page
The next thing you need to do is set up the redirect so that when people subscribe to your email list, they’ll be taken to your confirmation page. For our example, we’ll use MailChimp.
Log into your MailChimp account and navigate to your Lists page. Select the list you want to work with.
From the dropdown select Signup Forms.
On the next screen, select Form builder.
Click on the Forms and response emails dropdown and select Confirmation thank you page.
Under the Instead of showing this thank you page, send subscribers to another URL field, put the URL of your custom thank you page. Then click Save.
If you’re not using MailChimp, find help creating custom confirmation pages using the following guides:
Step 6: Deliver Your Content Upgrade Through a Welcome Email
To deliver your content upgrade in a welcome email, go to the Form Builder page.
Select Final welcome email from the forms and response emails dropdown menu.
Scroll down the page in the Build it tab and click inside the red dashed lines to open the editor.
Customize the welcome email and provide a link to the content upgrade.
And that’s it!
We hope this guide helped you to deliver a content upgrade to form subscribers so that you can build a bigger email list and grow your business.
If you liked this article, you might be interested in reading our article about thank you pages designed to boost customer loyalty.
In addition, if you want to create more advanced content upgrade subscribe forms, you might consider using OptinMonster’s Exit-Intent® popup technology for a unique way of delivering content upgrades to form subscribers.