WordPress Tutorials, Tips, and Resources to Help Grow Your Business
Want to learn why people refuse to submit contact forms on your website? Unlocking the secrets to why people won’t fill out your contact forms will help you to make improvements so you can boost your conversion rates.
In this article, we’ll share with you the most common reasons visitors don’t fill out contact forms so you can generate more leads than you are right now.
1. Asking Visitors to “Submit”
The copy you use on your contact form’s call to action button makes a big difference when it comes to whether people will convert.
And ironically, using the word “Submit” is one of the biggest mistakes you can make.
According to HubSpot’s study of 40,000 customer landing pages, using the word “Submit” on call to action buttons led to low converting forms.
The default text on a form’s submit button is generally “Submit.” But this is generic, boring, and uninspiring. You should make an effort to add call to action button copy that compels people to fill out your form and get in touch with you.
In fact, the submit button is your last chance to convince people to convert. So, do a good job and motivate them to finish.
2. Not Having Enough Forms
Maybe your lack of form conversions is not so much a refusal on the part of your site visitors as it is just a lack of opportunity.
Having one contact form on your website for people to fill out is not enough. After all, 7 out of 15 form submissions come from a place other than the contact page.
- The Sidebar. Adding a contact form to a sidebar widget makes it so your contact form is available to anyone that visits your website, no matter where they navigate to.
- About Page. Lots of people will visit your site’s about page to get a better idea what your site is all about. Put a contact form there so anyone that wants to contact you can.
- Contact Page. Having a standalone contact page can help site visitors looking for a contact form find one on your site easily. Besides your phone number and address, add an actual form people can fill out.
- Blog Posts. Target visitors that may never see your home or contact pages by adding a contact form on your blog posts. You can use header, inline, or even footer forms to get people reading your content to fill out a form.
3. The Placement Is Off
Knowing where on your website to place a contact form is one thing. Knowing where on the actual web page to place a contact form is another.
And unfortunately, there is no right answer when it comes to this. Instead there are only ideas.
Above the Fold
When someone visits your website, any content seen without having to scroll is “above the fold.”
In one study, conducted in late 2014, Google reported that above the fold ads had 73% viewability, and those below the fold only had 44% viewability.
And, while Google did say that above the fold doesn’t always mean site visitors will see the ads, or in your case contact forms, they did say that being above the fold increases the chances of that happening.
Adding to that, the Nielsen Norman Group found that elements above the fold were seen 102% more than those below the fold.
And while they say that many people will scroll down if your content is engaging enough, putting what you want visitors to see right above the fold, as seen above with Ahrefs, is your best bet.
Below the Fold
There are times when putting your contact form below the fold is a good idea. In fact, Crazy Egg reports that a website by the name of FloridaTix put their contact form at the end of their content.
The form came after details explaining their offer. This way, when it came time to sign up, people felt comfortable submitting the form.
FloridaTix saw a 20% increase in form conversions after doing this. This shows you that where you place your contact form on your web pages make a big difference.
That’s why we always encourage you to A/B test your forms so you can see what is working, and what is not, so you can avoid form abandonment.
If you want a creative way to combat form abandonment, check out how to use the Form Abandonment addon to capture leads even is someone doesn’t submit their form.
And there you have it! Three common reasons visitors refuse to submit contact forms. If you are looking for an easy way to track your form conversions to make sure site visitors are filling them out, check out our helpful guide to tracking form conversions using Google Analytics.