best marketing automation software

11 Best Marketing Automation Software (For Small Business)

Do you want to spend less time on your email marketing campaigns? Using marketing automation software to handle repeated tasks for you is key to growing your website.

In this post, we’ll share the best marketing automation software for small business so you can save yourself time and money with your online marketing efforts.

What Is a Marketing Automation Software?

A Marketing Automation Software is a technology platform and service that automates repetitive online tasks. It’s designed for marketers and organizations to more effectively market their brands over websites, email, and social media.

Companies using automated lead management tools see a 10% increase in revenue, so it’s important to use marketing automation software, even as a small business.

But people often confuse Customer Relationship Management (CRM) tools with Marketing Automation Software. So let’s chat about the differences between the 2 so you can understand what does what.

What Is the Difference Between CRM and Marketing Automation?

The biggest difference between these types of software is which area of your business they focus on.

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Simply put, CRM services focus on sales while marketing automation software focuses on marketing.

But because CRM and marketing automation tools both handle leads and contacts, sometimes their features overlap. And since CRM programs have tons of functions, you’re more likely to see a CRM offer marketing automation functionality than the other way around.

So if you’re looking for tools to help you or your sales team with lead nurturing and relationship management, be sure to check out our post on the best CRMs for your small business.

Now, let’s find out exactly how to choose the best marketing automation software for small business so you can pick the right one for you.

How Do I Choose a Marketing Automation Software?

Ready to start automating your online marketing but not sure which solution is best for your small business? These 8 tips can help you narrow down your choices:

  1. Create a Plan. Set goals and map out your marketing funnel. The more clear your strategy is, the simpler it will be to find software with features that support it.
  2. Ask Around. Ask people you know with similar websites what they use and recommend. If they’ve got a successful business online, chances are they’re already using a fantastic marketing software for small business.
  3. Consider Cost. A marketing automation platform provides a ton of value, so it’s not free. Make sure you check the pricing page for any setup or extra fees so there are no surprises.
  4. Look at Feedback. Make sure to see what customer reviews say about their experience using the software and the support.
  5. Check Availability. Downtime for tech companies happens, so find out if the platform you want has a backup in place. Read the Service Level Agreements and look for a commitment to availability.
  6. Build a Short List. Get your list down to just a few choices so you can take a deeper look at your favorites.
  7. Test Drive Demos. Sign up for trial demos and get a feel for the software by actually using it. You may instantly find the one you want once you’re inside the software.
  8. Be Thorough. The more research you put into picking your software, the better off you’ll be later on. You don’t want to pick a platform that can’t continue to meet your needs as your website grows.

So now that you know how to choose a marketing automation software, let’s move on to our list of the top providers.

What Is the Best Marketing Automation Software?

So what really are the best marketing software for small business when it comes to automation?

Let’s take a look:

1. Constant Contact

Constant Contact

Constant Contact is a fantastic automation software vendor because it’s beginner-friendly but still has super powerful tools to automate your email marketing.

For example, you can send a single welcome email, targeted messages to specific people, or an automated email series that helps with lead nurturing.

And you’ll also get lots of support with this lead generation tool because it’s known for having incredible customer support, online training, and helpful webinars.

Cost: Starts at around $45 for the Email Plus plan (which includes automated marketing) and they offer a free 60-day trial.

2. Sendinblue

sendinblue email marketing service

Sendinblue is a sales and marketing solution that helps you market to your customers through things like social media, live chat, email, and even text messages.

You can use Sendinblue to segment your email list and automatically send personalized emails to your customers.

In addition, they have an easy-to-use drag and drop builder so you can easily create completely automated email campaigns. Plus, you can set up Sendinblue with WP Mail SMTP for reliable transactional email deliverability.

Cost: Starts at around $55 per month for the Premium plan (which includes marketing automation for small business).

3. HubSpot Marketing

HubSpot marketing automation

Hubspot is a very popular and highly reviewed CRM that has a standalone marketing automation service. It’s got a visual board where you can make your own drip campaigns based on specific conditions.

Plus, you can automate many other tasks beyond just email marketing. You can score leads, rotate leads to sales, use workflows to set up webhooks, trigger internal notifications when contacts take important actions, and more.

This tool can be a little tricky for beginners but luckily they have HubSpot Academy to help you get the hang of it.

Cost: Plans start at $50 per month and they offer a free version of the basic Hubspot CRM.

4. OptinMonster

OptinMonster homepage

In order for your automated marketing plans to be a success, you need to have subscribers.

OptinMonster can help you make stunning lightboxes, landing pages, and popups that capture tons of leads. You can easily use the WPForms block to embed your custom newsletter signup forms and lead capture forms. And the awesome ChatBot feature lets you automate social media campaigns, too.

Plus, you can easily segment leads and customers with OptinMonster’s behavior personalization feature to automatically funnel people right into your campaigns as you sit back and watch.

Cost: Plans start at $9 per month (billed annually).

5. WPForms


WPForms is the most beginner-friendly drag and drop form builder on the market. It offers addons to connect your forms to SendinblueConstant ContactHubspot Marketing, MailerLite, Drip, and more.

And with the Zapier addon, you can instantly integrate your forms and leads with 5,000+ other web applications like  Freshsales.

Additionally, you can use WPForms to automate your marketing with workflows for payments, subscriptions, registrations, and more (with the Pro version).

Cost: Plans start at $39.50 per year.

6. SeedProd

SeedProd homepage

It’s a good idea to keep your marketing strategies active all the time, even before you launch your site. And with SeedProd, you can automatically collect leads for your marketing funnels while building your website. That way, you won’t lose any potential customers.

SeedProd lets you gather emails and continue to get traffic to your site even if it’s under construction. So in other words, you can put this marketing automation software to work for you while you focus on creating your website.

Cost: Starts at $39.50 per year for 1 website.

7. Uncanny Automator

Uncanny Automator homepage

With Uncanny Automator, you can put your entire small business website on autopilot. This tool lets you connect all of your existing plugins and apps together to perform actions automatically.

You can easily create “recipes” based on user behavior and turn those behaviors into marketing workflows and sales opportunities, no coding required.

For example, when a user visits a series of pages, they get sent a sales email. Or, when a user buys a product, they get sent a follow-up email.

Cost: The pro plan starts at $149 per year for 1 site and they offer a free version.

8. Drip


This highly-rated marketing automation tool is different than the rest on this list because it’s focused on eCommerce businesses.

And one of Drip‘s many strengths is its email marketing automation. So it can help you out with building emails, automation workflows, and targeted email campaigns.

On top of that, the platform also has a robust analytics dashboard so you can see exactly how your marketing strategies are going.

Cost: Plans start at $49 per month and they offer a free 14-day trial.

9. AgileCRM

AgileCRM homepage

AgileCRM also has a visual dashboard to help you with your email campaigns. Not only that, but the tool lets you build things like web popups, auto-responders, and personalized campaigns. And you can use them for web, mobile, and social media channels.

Plus, AgileCRM can help with your lead scoring efforts by tracking things like email opens, link clicks, web browsing activity, and custom tags. And with lead scoring, you’ll know exactly which leads to focus on and when.

Cost: Plans start at $15 per month and they offer a free limited plan.

10. Freshsales

The Freshsales homepage

Freshsales is a CRM with automated marketing tools built right in. Their simple workflows let you set up triggers that send emails externally to customers or internally to other people within your business.

And, Freshsales can help you get set up with automating repetitive emails such as follow-ups and webinar invites.

Cost: Plans start at $19 per month and they offer a limited free version.

11. Keap

Keap homepage

Keap (formerly InfusionSoft) is a very popular software that’s used by many small business owners and marketers.

You can make different email campaigns based on things like which lead magnet someone signs up for and/or how many emails they open and engage with.

Plus, you can create an awesome looking landing page in just a few clicks with their pre-built templates.

Cost: Starts at $199 per month

Next, Check Out the Best Email Marketing Services

And that’s it! We hope this list of the best marketing automation software for small business helped you. Looking for more tools?

See our list of the best email marketing services next. And if you’re a content creator, you’ll like our guide to making a custom WordPress form for SendFox.

So what are you waiting for? Get started with the most powerful WordPress forms plugin today.

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