Do you want to spend less time on your email marketing campaigns? Using a marketing automation software to handle repeated tasks for you is key to growing your website.
In this post, we’ll share the best marketing automation software for small business so you can save yourself time and money with your online marketing efforts.
What Is a Marketing Automation Software?
A Marketing Automation Software is a technology platform and service that automates repetitive online tasks. It’s designed for marketers and organizations to more effectively market their brand over websites, email, and through social media.
Companies using automated lead management tools see a 10% increase in revenue, so it’s important to use marketing automation software, even in small business.
But people often confuse Customer Relationship Management (CRM) tools with Marketing Automation Software. So let’s chat about the differences between the 2 so you can understand what does what.
What Is the Difference Between CRM and Marketing Automation?
The biggest difference between these types of software is which area of your business they focus on.
Simply put, CRM services focus on sales while marketing automation software focuses on marketing.
But because CRM and marketing automation tools both handle leads and contacts, sometimes their features overlap. And since CRM programs have tons of functions, you’re more likely to see a CRM offer marketing automation functionality than the other way around.
So if you’re looking for tools to help you or your sales team with lead nurturing and relationship management, be sure to check out our post on the best CRMs for your small business.
Now, let’s find out exactly how to choose the best marketing automation software so you can pick the right one for you.
How Do I Choose a Marketing Automation Software?
Ready to start automating your online marketing but not sure which solution is best for your small business? These 8 tips can help you narrow down your choices:
- Create a Plan. Set goals and map out your marketing funnel. The more clear your strategy is, the simpler it will be to find a software with features that support it.
- Ask Around. Ask people you know with similar websites what they use and recommend. If they’ve got a successful business online, chances are they’re already using a fantastic marketing software.
- Consider Cost. A marketing automation platform provides a ton of value, so it’s not free. Make sure you check the pricing page for any setup or extra fees so there are no surprises.
- Look at Feedback. Make sure to see what customer reviews say about their experience using the software and the support.
- Check Availability. Down-time for tech companies happen, so find out if the platform you want has a backup in place. Read the Service Level Agreements and look for a commitment to availability.
- Build a Short List. Get your list down to just a few choices so you can take a deeper look into your favorites.
- Test Drive Demos. Sign up for trial demos and get a feel for the software by actually using it. You may instantly find the one you want once you’re inside the software.
- Be Thorough. The more research you put into picking your software, the better off you’ll be later on. You don’t want to pick a platform that can’t continue to meet your needs as your website grows.
So now that you know how to choose a marketing automation software, let’s move on to our list of the top providers.
The Best Marketing Automation Software
So what really are the best marketing automation software for small business?
Let’s take a look:
Constant Contact is a fantastic automation software vendor because it’s beginner-friendly but still has super powerful tools to automate your email marketing.
For example, you can send a single welcome email, targeted messages to specific people, or an automated email series that helps with lead nurturing.
And you’ll also get lots of support with this lead generation tool because it’s known for having incredible customer support, online training, and helpful webinars.
Cost: Starts at around $45 for the Email Plus plan (which includes automated marketing) and they offer a free 60-day trial.
SendInBlue is a sales and marketing solution that helps you market to your customers through things like social media, chat, email, and even text messages.
You can use SendInBlue to segment your email list and automatically send personalized emails to your customers.
In addition, they have an easy-to-use drag and drop builder so you can easily create completely automated email campaigns.
Cost: Starts at around $55 per month for the Premium plan (which includes marketing automation).
In order for your automated marketing plans to be a success, you need to have subscribers.
Plus, you can easily segment leads and customers with OptinMonster’s behavior personalization feature to automatically funnel people right into your campaigns as you sit back and watch.
Cost: Plans start at $9 per month (billed annually).
WPForms is the most beginner-friendly drag and drop form builder on the market. And with the Zapier addon, you can instantly integrate your forms and leads into 1,300+ web applications like SendInBlue, Constant Contact, Hubspot Marketing, Freshsales, and Drip.
Additionally, you can use WPForms to automate your marketing with workflows for payments, subscriptions, registrations, and more (with the Pro version).
Cost: Plans start at $39.50 per year.
It’s a good idea to keep your marketing strategies active all the time, even before you launch your site. And with SeedProd, you can automatically collect leads for your marketing funnels while building your website. That way, you won’t lose any potential customers.
SeedProd lets you gather emails and continue to get traffic to your site even if it’s under construction. So in other words, you can put this marketing automation software to work for you while you focus on creating your website.
Cost: Starts at $29.60 per year for 1 website.
This highly-rated marketing automation tool is different than the rest on this list because it’s focused on eCommerce businesses.
And one of Drip‘s many strengths is their email marketing automation. It can help you out with building emails, automation workflows, and targeted email campaigns.
On top of that, the platform also has a robust analytics dashboard so you can see exactly how your marketing strategies are going.
Cost: Plans start at $49 per month and they offer a free 14-day trial.
Want to boost revenue on your eCommerce site? Check out our sister site’s ultimate eCommerce optimization guide.
Hubspot is a very popular and highly reviewed CRM that has a standalone marketing automation service. It’s got a visual board where you can make your own drip campaigns based on specific conditions.
However, this tool can be a little tricky but luckily they have HubSpot Academy to help you get the hang of it.
Cost: Plans start at $50 per month and they offer a free version of the basic Hubspot CRM.
AgileCRM also has a visual dashboard to help you with your email campaigns. Not only that, but the tool lets you build things like web popups, auto-responders, and personalized campaigns. And you can use them for web, mobile, and social media channels.
Plus, AgileCRM can help with your lead scoring efforts by tracking things like email opens, link clicks, web browsing activity, and custom tags. And with lead scoring, you’ll know exactly which leads to focus on and when.
Cost: Plans start at $15 per month and they offer a free limited plan.
Freshsales is a CRM with automated marketing tools built right in. Their simple workflows let you set up triggers that send emails externally to customers or internally to other people within your business.
And, Freshsales can help you get set up with automating repetitive emails such as follow-ups and webinar invites.
Cost: Plans start at $19 per month and they offer a limited free version.
InfusionSoft by Keap is a very popular software that’s used by many small business owners and marketers.
You can make different email campaigns based on things like which lead magnet someone signs up for and/or how many emails they open and engage with.
Plus, you can create an awesome looking landing page in just a few clicks with their pre-built templates.
Cost: Starts at $199 per month
And that’s it! We hope this list of the best marketing automation software for small business helped you. Next, check out the best small business marketing ideas for some extra tips from us to you.
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