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5 Ways to Fix Your Low Converting Contact Forms

by Shahzad Saeed on Jul 6, 2017

Are too many visitors abandoning your website without filling out your contact form? You might be making some costly conversion mistakes that turn those visitors away. In this article, we’ll show you 5 ways to fix your low converting contact forms.

The Importance of  Tracking Form Conversions

Forms are one of the most important points of interaction on your website. When a visitor fills out a form on your site, they’re taking the next step in their customer journey.

It’s important to improve your forms, so that more of your visitors will reach out to you. But how can you know whether your changes are improving your form conversions rates, or making them worse?

This is why you need to track your contact form submissions.

Google Analytics is the industry standard tool for tracking the behavior of your website visitors. But it doesn’t allow you to track your form submissions out of the box. Tracking contact form submissions can be a hassle especially if you’re not a developer or a Google Analytics expert.

If you’re looking for an easy way to track conversions for all of your forms, we recommend using MonsterInsights, the best Google Analytics plugin for WordPress.

MonsterInsights allows you to easily set up Google Analytics in WordPress. It also allows you to track your form submissions using the Forms addon. Once it is set up, you can gather your conversion data by logging into your Google Analytics profile.

Now let’s take a look at a few ways to fix your low converting contact forms.

1. Shorten Your Form

Shortening your forms is the easiest way to fix your low converting forms. Short forms are easy to fill in, so it entices your visitors to submit your forms, in turn boosting your conversions.

Below are a few ways to shorten your forms.

  • Remove unnecessary fields: If you’re asking too many questions of your leads, consider eliminating unnecessary fields. Limiting the number of fields to just three can increase your conversion rate to 25 percent.
  • Create multi-page forms: Splitting a form into multiple pages helps the user avoid long form fatigue. Learn how to create a multi-page form in WordPress.
  • Use smart conditional logic: With conditional logic, you can show or hide fields based on user selection, so you can reduce the length of your form significantly.

2. Capture Partial Entries

While reducing the number of form fields can encourage more visitors to submit your form, it’s not always the right choice if you’re looking to qualify your leads. And even the highest-converting form in the world still has some abandoning users.

Capturing partial form entries is one of the best ways to mitigate lost leads due to form abandonment.

WPForms allows you to collect partial form entries by using the Form Abandonment addon. With Form Abandonment, you can still follow up with interested leads and turn them into loyal customers, even if they leave before hitting “submit.”

Here’s how it works.

Once you enable the Form Abandonment addon, partial entries will be save automatically. This way you can follow up with them even if they don’t complete the whole form.

You can even automate the process with an email notification that only gets sent to abandoning users.

To save partial form entries, you can select the checkbox near Enable Form Abandonment Lead Capture by going to Settings » Form Abandonment in your form builder.

form abandonment

For more details, see our guide on how to use Form Abandonment with WPForms.

3. Embed Your Form in a Different Location

If conversions are too low for a specific contact form, the reason could be that your form isn’t very visible to your visitors. In that case, you might want to change the location of your form on your site.

WPForms allows you to place your forms anywhere on your site including pages, posts, sidebar and even footer.

If you want to quickly show your form to your visitors without navigating away to another page, consider creating a contact form popup with a popup creation tool like OptinMonster.

For more details, you can learn how to create a contact form popup with OptinMonster.

4. Make Form Filling Convenient

Making it easier to fill in a form can significantly boost conversions. There are many ways to make form filling convenient for your users.

autocomplete address field example

For example, one easy method is to enable autocompleting the address fields in your contact forms.  You can use Google Places API on your form to enable autocomplete in the address fields. Whenever a user submits an address, it automatically fills in the address field.

You can learn how to autocomplete the address fields in WordPress.

5. Make Your Buttons Pop Out

When you’re creating a call-to-action (CTA) button for your form, make sure to use contrasting colors instead of colors that blend in. The idea is to make your form’s button visually appealing so it pops out from rest of the form.

For more CTA button design ideas, you can read our article on how to design contact form CTA buttons.

That’s it!

By following the best practices explained in this post, you can easily fix your low converting contact forms. For more tips on form conversions, you can see these tricks to boost mobile form conversions, or check out these tactics to increase donation form conversions.

What are you waiting for? Get started with the most powerful WordPress forms plugin today.

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