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3 Clever Email Personalization Examples to Win Over Your Leads

by Shahzad Saeed on Nov 2, 2017

Looking for email personalization examples for inspiration? Marketing emails are often ignored by your leads because they’re boring and generic.

With some email personalization tweaks, you can grab your visitors’ attention and make your emails more engaging. In this article, we’ll show you some email personalization examples you can use in your email campaigns to win over your leads.

Email Personalization Stats

Building an email list is great, but if your leads aren’t engaging with your emails, you’re wasting your time and money. The best way to make your emails engaging is to personalize them to each individual so they’re targeted and address your leads’ needs and concerns.

In fact, personalized emails are proven to bring in sales and revenue. Take a look at a few email personalization stats:

Now that you know why email personalization matters to your business, let’s take a look at a few tricks to personalize your emails.

1. Personalize With Name

Do you want to personalize thank you emails you send to your leads? A personalized thank you email makes your leads feel good. With WPForms, you can send a customized thank you email to those who submit your form without any expensive email marketing tool.

Follow the below steps to create and send a thank you email to your users.

Go to Settings » Notification and select Add New Notification.

add new notification

A popup modal will appear. Enter a name for your new notification.

add additional notifications in WPForms

click smart tags

You’ll notice a short bit of code, called a smart tag, appear in the Send to Email Address options, such as {field_id=”#”}, where # is replaced with the specific field number on your form. This smart tag will automatically fill in the email address that the user inputs when filling out the form.

After this, you can customize the message that users will receive.
customize notification message

2. Segment Your Email List by Manual Selection

Segmenting your email list is a powerful strategy to personalize the emails you send to your prospects. Segmenting allows you to categorize your subscribers into a distinct group based on a common characteristic such as user activity, interests, preferences, etc. When you have a group of prospects who share a common charecteristic, you can send personalized emails to each of those groups addressing their common concerns and needs.

WPForms allows you to collect highly targeted and segmented email list by allowing users to choose a group in a list.

For example, if you’re a publisher who runs a blog with a variety of different categories of content, you can allow users to choose a specific category they are interested in. Or in other words, you can allow them to choose a specific group in your list so that they receive updates only from the category they like.

If you’re using MailChimp, you can learn how to allow users to select MailChimp Groups in a Form.

3. Use OptinMonster to Automatic List Segmentation

In many cases, allowing your prospects to manually select a group is a great strategy to segment an email list.

But, manual selection requires your visitors to provide an additional input, which can be a turnoff to some of your visitors. What if there is a way to automatically segment your list on the basis of user behavior without the need of an additional input?

With OptinMonster, you can easily build a hyper-targeted and segmented email list by learning the user behavior of each individual on your site.

For example, imagine that you’re running a website about dogs and you want to grow a segmented list with different groups on it and each group represents a dog’s breed. With a typical list building method, all your leads will be bombarded with generic emails about all the different breeds, regardless of what interested them, which makes your email list less engaging and ineffective.

optinmonster personalized popup

With OptinMonster’s page-level targeting, you can build a segmented email list by showing a unique optins based on specific pages, referral sources, or other areas on your site. In our above example of dog’s website, this means when a visitor is on a page that provides information about Labrador, you can show an optin with a picture of Labrador and add those prospects automatically to the Labrador group in your list.

This way, you can ensure that the emails you send are personalized and match the interests of your leads. You can read more about OptinMonster’s page-level targeting here.

With WPForms, you can even connect your WordPress forms with OptinMonster. Read how to create a contact form popup in WordPress.

Email Personalization Best Practices

For best results, follow these email personalization best practices:

Create Smart Customer Segments

Decide on what segments or groups you want to set up for your email list. If you’re a publisher, you can create a segment on the basis of blog categories. If you’re an ecommerce merchant, you might want to create a segment on the basis of customers’ shopping behavior.

Customize Emails

For higher open rates, you can customize your email subject lines and email openings by using real names.

Measure Your Emails’ Performance

If you’re wondering whether your email personalization tactics are generating results, you can install the MonsterInsights plugin on your site to track the performance of your emails with Google Analytics.

That’s it!

We hope this article gives you insights into how to personalize your emails to win over your leads.

If you’re looking to grow your email list, using the right tools is essential. Read 4 best lead generation plugins to grow your list.

What are you waiting for? Get started with the most powerful WordPress forms plugin today.

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