8 Examples of Survey Questionnaires (+ Free Templates)

Staring at a blank form builder, wondering what on earth to ask people? Been there. Writing a questionnaire sounds simple until you sit down to do it, and suddenly every question feels either too nosy or too vague to be useful.

The fastest fix is to start from real examples of survey questionnaires instead of a blank page. So I’ve rounded up 8 questionnaire examples you can copy, complete with sample questions and matching WordPress templates.

I’ll also break down the design rules that keep your response rates up and your data clean. Because a beautiful questionnaire that asks bad questions is still a bad questionnaire.

Create Your WordPress Questionnaire Now

8 Examples of Survey Questionnaires for Your WordPress Site

A survey questionnaire is a set of written questions used to collect feedback or data from a specific group of people. The examples below cover the types you’re most likely to need, from customer satisfaction to just-for-fun quizzes. Skim the table, then jump to the ones that fit your project.

Questionnaire	Best for	Signature question style
Customer Satisfaction (CSAT)	Measuring happiness after a purchase or support chat	Likert scale
NPS	Tracking customer loyalty over time	0-10 rating
Demographic	Understanding who your audience actually is	Multiple choice
Market Research	Testing demand before you launch something	Precise multiple choice
Event Feedback	Improving your next event or trip offering	Mixed, easy first
Product Feedback	Finding out what to build or fix next	Number slider
Website Feedback	Learning why visitors leave without converting	Open-ended
Personality Quiz	Engagement and lead generation	Image choices

1. Customer Satisfaction (CSAT) Questionnaire

If you only ever run one questionnaire, make it this one. A CSAT survey asks customers how happy they are right after an interaction, like a purchase, a delivery, or a support conversation.

The Likert scale is the workhorse here. It gives people a range of answers (strongly agree to strongly disagree) that are still easy to measure. This example shows a well-built Likert question with 7 choices, which is about the maximum you’ll want to use.

Some sample questions to copy:

• How satisfied are you with your most recent purchase?
• How well did our product meet your expectations?
• How would you rate the value for money?
• How easy was it to get the help you needed?

If you want to rate several things in one compact grid, use a matrix question instead of repeating the same scale over and over. And if you’d rather skip the setup, the customer satisfaction survey template has the standard questions pre-built.

2. NPS Questionnaire

The Net Promoter Score survey is famous for a reason. It measures loyalty with just one core question, “How likely are you to recommend us to a friend or colleague?” on a 0-10 scale.

This example nails the short-and-sweet approach with only 2 essential questions:

The follow-up question does the heavy lifting, so try one of these:

• What’s the main reason for your score?
• What’s one thing we could do to improve?
• What almost stopped you from choosing us?

Because it’s so short, an NPS questionnaire is easy for people to answer and easy for you to track over time. For more variations, I’ve collected 20 NPS survey question examples you can borrow.

3. Demographic Questionnaire

Demographic questions tell you who is actually filling out your forms, which makes every other survey you run more useful. They’re also the easiest questions to get wrong.

Age is the classic example. Notice how none of these brackets overlap, so nobody gets stuck between two answers:

And this gender question is a great model. It uses inclusive answer choices, clear language, and an Other field for anyone who wants to give a different response:

Sample questions worth including:

• Which age group do you belong to?
• How do you describe your gender?
• What’s your current employment status?
• How many people live in your household?

With WPForms, you can use smart conditional logic to reveal a text field only when someone picks Other. The form stays compact, and nobody feels boxed in. For a deeper question bank, check out these demographic survey questions.

4. Market Research Questionnaire

Before you launch a product, a service, or even a new location, a market research questionnaire tells you whether anyone actually wants it, and precision is what separates useful answers from noise.

Vague words like “often,” “local,” or “cheap” mean different things to different people. This shopping question avoids the trap by giving specific distances to choose from:

Try questions like these:

• How far do you usually travel to buy groceries?
• How many times did you shop online in the last 30 days?
• Which of these price ranges would you expect to pay for [product]?

Each one swaps a fuzzy concept for a measurable answer. If you want a head start, the market research survey template is ready to customize.

5. Event Feedback Questionnaire

Whether you run webinars, workshops, or travel bookings, the questionnaire you send afterward decides how much better the next one gets. Question order matters more here than almost anywhere else.

This travel survey puts the easiest question (where do you want to go?) ahead of the harder one about dates:

That ordering is deliberate, since some people will abandon any form partway through and the questions you care about most should come first.

Sample questions for your next event:

• How would you rate the event overall?
• Which session was most useful to you?
• What would you change about the venue or format?
• How likely are you to attend again?

The event feedback form template covers the essentials so you’re not starting from zero.

6. Product Feedback Questionnaire

Product feedback questionnaires help you figure out what to build, fix, or retire next. Rating scales work brilliantly here, as long as you define what the numbers mean.

This example uses a number slider, and it clearly spells out what zero and 100 actually stand for:

A few questions to get you started:

• How would you rate the product on a scale of 0 to 100?
• Which feature do you use most often?
• What almost stopped you from buying?
• If you could change one thing, what would it be?

That last question is my favorite. It’s open-ended, but it forces people to prioritize instead of listing every minor gripe.

7. Website Feedback Questionnaire

Analytics tell you what visitors did on your site. A website feedback questionnaire tells you why. This is where open questions earn their keep.

An open question gives your visitor a text box and the freedom to use their own words. Predicting the answers to this one would be impossible, so leaving it open makes perfect sense:

Good open questions for your website:

• What were you hoping to find on this page?
• What almost stopped you from completing your purchase?
• What’s one thing that would make this site easier to use?

One warning from experience. Open questions don’t scale, and reading 500 paragraph answers is nobody’s idea of fun. Use one or two per questionnaire, and stick with closed questions for the rest. The website feedback form template strikes that balance for you.

8. Personality Quiz Questionnaire

Not every questionnaire needs to be serious. Quiz-style questionnaires with image choices are some of the highest-engagement forms you can put on a website, and they double as lead magnets.

Image choices make questions fun to answer:

Some playful prompts that work:

• Pick the workspace that feels most like you.
• Which of these describes your ideal weekend?
• Choose the design style you’d want for your home.

Pair the fun questions with an email field before the results, and your questionnaire quietly becomes a list-building machine. I walk through the whole setup in this guide to building a personality quiz in WordPress.

How to Design a Questionnaire: 7 Best Practices

The examples above will get you a long way, but the difference between good data and junk data usually comes down to design. These are the 7 rules I follow every time.

1. Keep it short: Before you write anything, separate what you need to know from what would be nice to know. Every extra question costs you responses.

2. Give clear instructions: If people don’t understand a question, they’ll click a random answer just to move on. Watch out for overlapping answer choices like these, where one purchase could fit two boxes:

Switching to checkboxes (one per item, pick as many as you want) fixes this instantly.

3. Use precise language: Skip words that are open to interpretation, like “often,” “local,” or “cheap.” Avoid double-barreled questions (“Would you buy this again and recommend it?”), double negatives, and jargon your audience may not know.

4. Order questions logically: Most important first, simple before difficult, general before specific, personal at the end. You saw this in the event example above.

5. Use the right field for the job: Radio buttons prevent typos and guarantee one answer. Dropdowns save space with long lists. If you’re unsure, this guide to radio buttons vs checkboxes settles it.

6. Take care with closed questions: Closed questions are easy to analyze, but a bad one leaves people stranded. Someone in the suburbs has no honest answer here:

Adding an Other option gives every respondent somewhere to land.

7. Make the layout appealing: Section dividers, multi-step pages with a progress bar, and image choices all make longer questionnaires feel shorter. Don’t forget compliance, either. You can add a GDPR agreement field to your questionnaire in a couple of clicks.

And always pilot your questionnaire with a small group before the real launch. You’ll catch confusing questions while they’re still cheap to fix.

How to Build Your Questionnaire in WordPress

So how do you turn these examples into a real, working questionnaire? This is the part where I get to gush a little, because building surveys is genuinely one of my favorite things about WPForms.

The Surveys and Polls addon (available on the Pro license and up) adds Likert scales, NPS fields, and star ratings to the drag-and-drop builder. Turning on survey reporting for any form takes exactly one checkbox:

Once responses come in, WPForms builds beautiful charts from your results right in the WordPress dashboard. No exporting, no spreadsheet wrangling:

You’ll also get 2,100+ form templates, including hundreds of pre-made survey, poll, and questionnaire forms, so most of the examples above are a few clicks from live.

One more feature worth knowing about. Form Abandonment saves partial entries from people who bail before hitting submit, so smart question ordering pays off even when someone doesn’t finish.

FAQs About Survey Questionnaires

Questionnaire examples spark a lot of the same questions, so let’s clear up the common ones.

What is an example of a survey questionnaire?

A customer satisfaction survey is the most common example. It asks customers to rate their experience on a scale (like a Likert scale from strongly agree to strongly disagree) after a purchase or support interaction. NPS surveys, demographic questionnaires, and market research surveys are other everyday examples.

What’s the difference between a survey and a questionnaire?

A questionnaire is the set of written questions itself. A survey is the whole process, including the questionnaire, the audience you send it to, and the analysis of the results. In practice, most people use the two words interchangeably.

What are the main types of survey questions?

The big split is closed vs open questions. Closed questions (multiple choice, Likert scales, ratings, dropdowns) give fixed answer options and are easy to analyze. Open questions give respondents a text box to answer in their own words, which brings richer detail but takes longer to review.

How many questions should a questionnaire have?

Fewer than you think. Aim for 5 to 10 questions for customer feedback, and keep even in-depth research questionnaires under 20. Completion rates fall as length grows, so cut anything that’s merely nice to know.

Next, Learn How to Write Great Survey Questions

Now that you have a questionnaire example to work from, sharpen the individual questions inside it. Our guide to the best survey questions to ask breaks down what makes a question worth answering.

And once responses roll in, learn how to write a summary of survey results so all that lovely data actually gets used.

Create Your WordPress Questionnaire Now

Ready to build your questionnaire? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes a free questionnaire template and offers a 14-day money-back guarantee.

If this article helped you out, please follow us on Facebook and Twitter for more free WordPress tutorials and guides.