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Online Fundraising Ideas for NonProfit Organizations

6 Top Online Fundraising Ideas for Nonprofit Organizations

by Lindsay Liedke on Mar 1, 2018

Are you looking for some online fundraising ideas to raise money for your nonprofit organization? Getting involved in nonprofit online fundraising not only taps into a whole new audience base, but offers your organization a fresh new approach to raising money for your cause.

In this article, we’ll share with you some of the top online fundraising ideas so you can gather some inspiration for your next fundraising event.

1. Online Donation Forms

One of the most traditional ways of raising money online for a nonprofit is to use a donation form.

Take for example Mozilla. They rely on donations, made through their donation form, to support their cause of keeping the web open and free.

Online Fundraising Ideas for NonProfit Organizations - Donation Form Example

You can collect donations online using the WPForms plugin and any of the various payment addons, such as PayPal or Stripe.

Plus, you can make sure your online donation form is mobile friendly so all site visitors can easily access your donation form and donate.

Check out our easy to follow tutorial on how to create a nonprofit donation form in WordPress and start collecting money for your organization right now.

Better yet, look here for some inspiring donation page examples and helpful tips so you can create a donation page that will encourage supporters to take action.

Want to make sure your donation forms are converting and people are donating to your cause?

The easiest way to track WordPress form conversions is by using MonsterInsights.

MonsterInsights is the best Google Analytics plugin on the market today. It gives you the ability to easily set up Google Analytics on your website and track form views, submissions, and conversions using the Forms addon.

2. Crowdfunding

Donation-based crowdfunding is one of the most popular ways nonprofit organizations raise money. This is because crowdfunding takes advantage of already established networks of family, friends, supporters, coworkers, and peers to bring in large donations.

Crowdfunding is effective for a number of reasons:

  • Crowdfunding platforms have the potential to reach a large audience, including those outside your established network.
  • You have the opportunity to engage with supporters on the platform itself, as well as interact with people who visit your website and social media accounts from your crowdfunding page
  • Your campaign is easy to market across many channels such as your website, in email campaigns, and even on social media
  • It’s efficient for streamlining your online fundraising efforts into one convenient location where you can share updates, collect donations, and interact with supporters

If you still aren’t sure what crowdfunding is all about, take a look at the well-known GoFundMe campaigns.

Online Fundraising Ideas for NonProfit Organizations - GoFundMe Example

GoFundMe is a perfect example of a donation-based crowdfunding platform that nonprofits use to raise money.

You can easily add a description of your cause, posts status updates and allow comments, collect donations, and add imagery to complement your story. You can even include a link back to your organization’s website so people can learn more about what you do.

3. Peer-to-Peer Fundraising Websites

This method of online fundraising uses the support of people that donate on your behalf. For instance, you might run a campaign that lasts a fixed amount of time and has an overall fundraising goal. Each participant then sets their own mini goal and attempts to raise enough money to meet or surpass their goal.

Another type includes personal challenges, such as No Shave November, which involves people not shaving for a month to raise money for cancer research.

Lastly, there are the activity-based peer-to-peer fundraising campaigns that center around activities such as walking, cycling, swimming, or running. One great example of this is the Susan G. Komen Race for the Cure.

Online Fundraising Ideas for NonProfit Organizations - Susan G. Komen Example

Activity-based peer-to-peer fundraising is highly popular, tends to have a lot of active participation, and brings in a lot of online donations.

Online Fundraising Ideas for NonProfit Organizations - Peer to Peer Fundraising

It is also thought that 1 in 4 email campaigns for peer-to-peer fundraisers result in donations, as opposed to 1 in 1,250 emails sent by nonprofit organizations.

Activity-based fundraisers usually work like this:

  • You, the nonprofit organization, set a timeline and plan a peer-to-peer event
  • You then reach out to loyal supporters and ask them if they want to participate in the peer-to-peer event
  • If supporters want to participate, they create their own way of fundraising by either setting up their own donation page or utilizing your resources, such as your organization’s website
  • Participants then reach out to those they know asking for donations on behalf of your organization
  • Supporters of the participants donate through the peer-to-peer fundraising webpage

You then collect donations, acknowledge participants and donors, and host the event.

4. Fundraising Emails

One unique way to take advantage of your growing email list is to send out email campaigns asking for donations.

If you want to take it even further and personalize your emails, you might even consider segmenting your mailing lists so that only subscribers that show an interest in your cause are targeted in your email marketing efforts.

If you don’t like the idea of sending out regular email campaigns asking for money, consider doing a one-day email blast.

Choose a day that holds some importance to your organization, and as a way to commemorate that day, send out an email asking subscribers for donations. Make sure to include a personal story, add some visual elements, and include a clear call to action that expresses urgency.

Feeding America does a good job of adding all of these elements to their email campaigns.

Online Fundraising Ideas for NonProfit Organizations - Email Fundraising Example

Most importantly, they have clear CTA buttons that take you to different parts of their website. The one labeled Take Action links right to the site’s donation page, where you can easily make a donation.

Online Fundraising Ideas for NonProfit Organizations - Email Fundraising Example, Donation Page

If you have strong ties with a major corporation or donor that supports your cause, you might want to ask if they’ll match any donations you receive from your email blast. This way those that donate feel their money is getting put to even better use because it’s doubling in size.

The reason email fundraising is so effective is twofold. First, you can reach a large number of people at one time, assuming you have a big email list. Second, it makes donating on behalf of your organization very simple for supporters.

5. T-Shirt Fundraising

A fun way of raising money for your cause is to sell t-shirts. After all, t-shirts are a popular item that anyone can use. That’s why it’s one of the top fundraising ideas for nonprofit organizations.

Just look at Givida Activewear. They sell women’s clothing in support of ending world hunger.

Online Fundraising Ideas for NonProfit Organizations - T-Shirt Fundraising Example

Doubling as marketing materials for your nonprofit’s brand, t-shirts are an inexpensive way for people to donate, even on your very own website. And, it just so happens that WPForms has a way for you to create a t-shirt order form right in WordPress.

Just make sure you follow some of these helpful tips when creating your online form:

Just make sure to give people a sense that they are donating to a good cause, and not just padding your bottom line.

People are more likely to donate when they feel you are sincere. Plus, feeling like they are a part of something good will make people more excited to wear their newly purchased t-shirt and spread the word about your cause.

6. Facebook Fundraising

Not using your social media networks as a way to raise funds for your nonprofit is a mistake given the power of social media.

And, if you are using WPForms on your website for your site’s donation form, you can easily connect your Facebook platform to WPForms using the Zapier addon to easily share posts from your site directly to Facebook.

The great thing about Facebook is that it’s popular, which means your organization will be widely seen. And, by adding a simple “Donate” button, like the America Red Cross has done, you can easily collect the funds needed to keep your organization running.

Online Fundraising Ideas for NonProfit Organizations - Facebook Fundraising Example

Plus, you can use your social media reach to direct people back to your nonprofit website to get updates on what is happening with your organization, subscribe to your newsletter, and even make donations through your donation form. The possibilities are endless.

And there you have it! We hope that this roundup of online fundraising ideas for nonprofit organizations gives you the inspiration needed to start raising money for your cause so you can meet your online fundraising goals.

If you liked this article, you might want to read about how to boost donation form conversions before you start your online fundraising campaign.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

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  1. Thanks for reading this article – I hope you found it helpful.

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  2. Great examples except WP Forms doesn’t support Paypal Pro so there’s no way to recreate the recurring giving as shown in one of the examples.

    So when will recurring payments with Paypal and Stripe be implemented?

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