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add a customer feedback form to your wordpress site

How to Add a Customer Feedback Form to Your WordPress Site

by Lindsay Liedke on Nov 21, 2018

Are you wondering how your customers feel about their shopping experiences with you? By asking customers to share their feedback, you can continue to make their shopping experience outstanding and fix things they may not like.

In this tutorial, we’ll show you how to add a customer feedback form to your WordPress site.

Requesting Feedback

Before creating a customer feedback form, it’s a good idea to plan out what kind of questions you want to ask your customers.

Here are some examples of customer feedback questions that you can use to create your form:

  • How likely are you to recommend this product/company to a friend?
  • What problem would you like to solve with our product/service?
  • What is the thing you love about our product/service/company?
  • If you were unhappy, what can we do to get you to come back?
  • How happy are you with us or our product/service?
  • What features could you not live without?
  • What features could you live without?
  • How likely are you to shop with us?
  • How did you hear about us?
  • Why did you choose us?
  • What you say to someone who asked about us?

Keep in mind these are only example questions. You don’t want to use all those questions at once and overwhelm your customers.

In fact, the fewer form fields you have, the higher your form conversions will be. So, be sure to choose only a few important questions to ask at a time. You can always survey your customers at a later date with different questions.

Now, let’s take a look at how to add a customer feedback for to your WordPress site using WPForms.

Step 1: Create a Customer Feedback Form

The first thing you’ll need to do is install and activate the WPForms plugin. For more details, see this step by step guide on how to install a plugin in WordPress.

Next, you’ll need to create a WordPress form. The great thing about WPForms is that it comes with over 100 pre-designed form templates to help you get started thanks to the Form Templates Pack addon. And, it just so happens that you can create a customer feedback form using a few different WPForms templates.

Let’s take a look:

Suggestion Form

If you’re looking for people to provide you with suggestions, this is the template for you. To start, it comes with the basic Name and Email form fields for getting people’s information. You can even add a newsletter checkbox to your form so you can add email addresses to your email list to boost your email marketing efforts.

It also comes with a Multiple Choice form field if you want people to choose a specific category or department, a Single Line Text field so people can assign a subject to their suggestion, and then the Paragraph Text field so people can let you know what their suggestion is.

Poll Form

The poll form template is perfect for asking customers one single question that will help you improve or build your business. For example, you might provide a list of potential products to start selling in your online shop and ask people which one they most would like to see hit the shelves.

Motivating Poll Questions

Or, you might ask people what colors they prefer, how many times a month they buy from your company, or how they heard about your business. Check here for some good poll questions to ask for better customer feedback.

Survey Form

The survey form is part of the Surveys and Polls addon and is great for getting more in-depth information from your customers.

Survey Form

The pre-set template comes with form fields such as the Rating field and Paragraph Text field, which you can enable to appear using conditional logic if someone rates your company below a certain threshold.

It also comes with the Likert Scale form field for gauging people’s satisfaction with your company, products, services, customer service, and more.

NPS Survey Form
WPForms offers website owners two Net Promoter Score survey forms:

  1. NPS Survey Simple Form: If you want to get straight to the point and ask people if they would recommend your business to friends and family, this is the template you should use. It also comes with 2 Paragraph Text form fields requesting explanations if your customer is not likely to recommend your business.
  2. NPS Survey Enhanced Form: The enhanced Net Promoter Score survey form lets you get into more detail with your customers. In addition to the standard NPS form field and sections for suggestions, it asks people that are satisfied with your business to explain what they like the most about you and whether they might provide a testimonial.

If you want additional feedback form templates, all you have to do is scroll through the Form Templates Pack addon to find feedback forms such as:

  • Cancellation Survey Form
  • Event Feedback Form
  • Home Buyer Feedback Form
  • Neighborhood Feedback Form
  • Testimonial Form

For our example, we’ve chosen the Suggestion Form template.

suggestion form template option

Step 2: Customize Your Feedback Form

Once you select the customer feedback form that meets your needs, you can customize it. In fact, that’s the beauty of WPForms.

Not only is WPForms the most beginner friendly and easy to use WordPress form builder around, it’s simple to customize. This means any of the form fields that are available that you want added to your customer feedback from can be added by dragging it from the left hand side in the Form Editor to the right hand side preview panel.

For our example, we’ll add a Multiple Choice form field to our suggestion form that asks the following: “How likely are you to recommend this product/service to a friend?” with the options Absolutely, Maybe, and No way.

add multiple choice field to suggestion form

Remember, you can add any number of customer feedback form fields such as the Rating, Likert Scale, or even Net Promoter Score. Or you can customize standard fields to ask similar questions and get feedback from your customers. It’s really up to you how you want to structure your form.

We’ve used smart conditional logic to ask follow-up questions based on the feedback the customer gives us.

For instance, if someone chooses the “Absolutely” option, a field will appear asking the customer what they love best about our products or services, and what made their buying experience enjoyable. If someone chooses “No Way,” a field asking the customer what we can do to improve will appear.

As you can see, we also enable conditional logic on the referral question, so that a different question displays based on the customer’s answer.

Best WordPress plugin for customer feedback questionnaire

In the end, using smart logic makes the forms shorter while giving the customers a chance to provide clear answers without feeling overwhelmed.

Step 3: Configure Your Feedback Form’s Settings

Before you add your customer feedback form to your WordPress site, you should configure its settings.

There are many settings to configure on a WordPress form:

  • General Settings: Here you can change things like your form’s name, description, and submit button copy. You can also enable additional spam prevention features to keep your website secure from unwanted form submissions.
  • Form Confirmations: Form confirmations are messages that display to site visitors once they submit a customer feedback form on your website. WPForms has three confirmation types to choose from: Message, Show Page, and Redirect. You can choose one or a combination.
  • Form Notifications: Notifications are a great way to send an email whenever a feedback form is submitted on your website. A notification will automatically send to your once a form is submitted on your site. You can also send one to the site visitor that submitted the form and anyone else that needs to be notified of a form submission.

If you’ve added a subscribe checkbox to your contact form, you’ll need to integrate it with your preferred email marketing provider.

WPForms offers the following email service provider integrations:

Step 4: Add Your Customer Feedback Form to Your Website

Asking for feedback will help you provide the best customer service to your site visitors. And while asking people for feedback is important for growing your business, you don’t want to be too pushy.

WPForms lets you add forms to many places on your WordPress website, including posts, pages, and widget areas.

However, another way you can ask for feedback is by using adding a popup form to your site that visitors see after making a purchase. For help with this, check out our tutorial on how to create a popup form in WordPress.

You can also create a feedback form page. From there you can add that page to a widget area, such as in the footer or sidebar of your website so people see the form but are not overwhelmed by it.

After that, it’s easy to link to your feedback form in purchase orders, email newsletters, or even from social media so people that have recently interacted with your business can leave feedback.

Remember these tips to help you get more feedback suggestions:

  • Keep the form short or even break it into multiple parts.
  • Create a logical flow to questions.
  • Ensure your form is user-friendly on mobile devices.
  • Offer incentives for feedback, like special discounts.

And there you have it! You now know how to add a customer feedback form to your WordPress site so you can know exactly how people feel about your company, products, services, and more.

Do you want to sell digital products on your WordPress site? You might also want to check out our guide on the simplest way to sell digital products.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

And don’t forget, if you like this article, then please follow us on Facebook and Twitter.

Comments

  1. Thanks for reading this article – I hope you found it helpful.

    I wanted to let you know about our new WordPress survey plugin that allows you to build interactive polls and surveys within minutes. You also get best-in-class reporting, so you can make data-driven decisions.

    You can get it 100% free when you purchase WPForms Pro plan.

    Get Started with WPForms Today and see why over 1 million websites choose WPForms as their preferred online form builder.

    Syed Balkhi
    CEO of WPForms

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