Create an Emoji Rating Scale in WordPress

How to Create an Emoji Rating Scale in WordPress (Step by Step)

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Do you want to add an emoji rating scale to a form or survey?

Adding an emoji rating scale lets customers provide feedback in a fun and user-friendly way.

We’ll show you how to create an emoji rating scale on any WordPress form.

Create Emoji Rating Scale in WordPress

What Is an Emoji Rating Scale?

An emoji rating scale is a ranking system that’s comprised of clickable emojis or icons.

By clicking these icons, customers can show how they feel, from negative to neutral to positive.

Emoji Rating Scale with smiley faces

The emoji rating scale is handy when emotions or feelings are involved, becoming a gauge by which you can determine the levels of customer satisfaction. Emoji ratings are quick and fun for customers, resulting in more feedback submissions and less form abandonment.

How to Create an Emoji Rating Scale in WordPress

This post will show you how to create and add your emoji rating system. We’ll use WPForms’ Rating field to build your emoji rating scale and eliminate the need for a dedicated plugin.

Let’s dive in!

Step 1: Install WPForms + Surveys & Polls Addon

The first thing we’ll need to do is install WPForms. You’ll need a WPForms Pro license to add an emoji rating scale.

Once WPForms has been installed and your license is verified, you can navigate to the WPForms section of your WordPress dashboard.

From WPForms, click on Addons.

WPForms addons

Scroll down to the Surveys and Polls Addon.

Install WPForms 'Surveys and Polls' Addon

Click Install Addon. The Addon should now show as Active.

'Surveys and Polls' Addon'Surveys and Polls' Addon

Now it’s time to create a survey.

Step 2: Create a New Survey Form

Now that WPForms is ready and you’ve activated the Surveys and Polls addon, it’s time to create the form with your emoji rating scale.

From your WordPress dashboard, go to WPForms Forms. Click Add New at the top of the page.

Red arrow pointing to the Add New form button

Next, give your form its desired name.

Then, type Survey Form into the search box on the left.

Survey form template

Hover over the Survey Form Template until the orange Use Template button appears and click it.

Your new Survey Form template will look something like this:

Survey form template

Now we can add a rating field and set up the icons.

Step 3: Add a Rating Field to Your Form

Now you have the survey form template, it’s time to edit it!

After opening the form builder, look under the Fancy Fields section for the Rating field. Click the field or drag and drop it into the preview area to add it to your form.

Add a Rating field to your form

Once you’ve added the field to your form, click on the Field Options panel in the preview area.

Open the Field Options tab

To customize the Rating field’s icon symbol, click the Advanced tab in the Field Options panel.

Click on the Advanced tab

By default, the Rating field will display star icons. However, using the Icon dropdown, you can choose from any of the options listed below:

Choose your type of icon for your emoji rating scale. The icons are Star, Heart, Thumb, or Smiley Face

Change the icon to Smiley Face and the form preview will automatically change.

WPForms' emoji rating scale in action

💡 Pro tip: Do you want to use a custom emoji or icon? You can do that if you’re willing to add a code snippet to your site. To learn more, check out this developer doc on how to customize the look of the rating icons in WPForms.

Step 4: Additional Customization Options

If you don’t want to edit code, you can still control how your emoji rating scale looks.

First, add a label and description to the Rating field in the Field Options panel.

Add a Label and Description to the Label field

To adjust the maximum rating value, click the Scale dropdown. Here, you can display anywhere from 2 to 10 icons.

Adjust the Scale option

You may also choose to toggle on the Required setting to ensure users select a rating before submitting your form.

Required setting toggle option

Customizing Emoji Rating Scale Field Options

Return to the Advanced tab in the Field Options panel to customize the Rating field’s icon size and color.

By default, WPForms will set the Icon Size to Medium. You can instead change this to Small or Large if you’d prefer.

Adjust Icon Size

Here’s how the size options compare on the frontend:

Emoji rating scale icon size

By default, WPForms will set the Icon Color to orange. You can easily customize this by clicking the color box and using the color picker tool.

Emoji rating scale color change

And that’s it! Your rating scale is ready.

Step 5: Embed Your Form on a Page

Once you’ve saved your work, it’s time to embed it on your intended page. Click the Embed button on the top right of your form.

Embed your form with the embed button

When you’ve done that, a modal will pop up, allowing you to choose how you wish to embed the form. For this tutorial, we’ll go with the Create New Page option.

Embed your emoji rating scale form

After that, you’ll be required to name your page. Enter a name for the page and press Let’s Go to proceed.

Naming a new page to embed your form on

You’ll then be taken to the WordPress block editor where you’ll find your form embedded. When you’re ready, simply publish this page and let people use the emoji rating scale in your form.

Follow the instructions to embed your form. If you need help with this step, check out our guide on how to add a form to a WordPress page.

Step 6: Test Your Emoji Rating Scale

That’s all there is to it! Test your form by clicking on the smiley face icons.

The custom emoji rating scale on WordPress

Consider using the scale in a survey, poll, or even a multi-page form as an alternative to star ratings to receive your customer feedback.

Next, Customize Your Password Reset Form

Want to get rid of the default password reset page and use something more fun?

WPForms lets you publish your own password reset form with custom fields. Learn how in our tutorial on how to customize the password reset form in WordPress.

We’ve also got a bunch of other articles to help you choose the best plugins for your site:

Ready to build your form? Get started today with the best WordPress form builder plugin, WPForms Pro. The Pro level subscription includes hundreds of free templates, access to top-level form features, and a 14-day money-back guarantee.

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