Introducing the User Journey Addon for WPForms

Ever wondered what your visitors look at before they submit your forms?

Wait no longer. The awesome new User Journey addon for WPForms reveals it all!

Now you can easily trace each visitor’s path through your site, right up to the moment they hit ‘Submit’!

Let’s take a look at how it works.

See Every Step in WordPress

The User Journey addon gives you a behind-the-scenes look at the steps leading to every form submission.

Now you can see exactly which parts of your website drive your most valuable conversions.

It’s all saved automatically – right in the WordPress dashboard.

User Journey addon overview

Next to every form entry, you’ll have a timeline showing what your visitor was looking for and how long it took them to find the information they wanted, including:

  • Posts and pages they visited
  • Searches on your site

No more guessing which pages are driving your best traffic! You can instantly see which pages are most important in driving engagement.

Easy Insights Without Code

As soon as you install and activate the User Journey addon, it starts to gather valuable information every time someone completes your form.

There’s no code to write, and no analytics to set up.

When you get an entry, simply open it up in the WordPress dashboard. Follow the timeline and click on the icons to see more details on each step.

The new User Journey addon for WPForms

You can use these powerful insights to develop content that answers the most important questions your visitors have.

The timeline makes it easy to see how long it takes for people to navigate through your website.

And you’ll know instantly which sites and marketing campaigns are driving the most valuable traffic to your forms.

Try the User Journey Addon Now

The WPForms User Journey is available now for our Pro and Elite license holders.

Try it out today! We’d love to hear your feedback and suggestions.

Not a Pro or Elite customer yet? Click here to see all of the awesome features you’ll get when you upgrade!

From all of us at WPForms, thank you for your support. Keep your eyes peeled…. we have more exciting new features to show you very soon.


  1. I like this idea, but I would like to better understand how this data is stored and the potential impact on database size and website performance.

    1. Hey Nikki – Glad you like the new User Journey Addon. Basically, the data is stored on the site’s database and it can be viewed in the WordPress dashboard.

      For any further help on this, please feel welcome to reach out to our support team. If you have a WPForms license, you have access to our email support, so please submit a support ticket.

      Otherwise, we provide limited complimentary support in the WPForms Lite support forum.

      Have a good one! 🙂

      1. Hey Nikki – I apologize that I missed answering your question about the impact on the site’s performance and how this data is stored. We are using a new database table and totally optimized schema specific to this addon and journey details are only saved when the user submits the form. This is similar to the way form entries get saved on submitting the form. Before getting saved on form submission, journey details are stored locally at the visitor’s end, this avoids any scaling issues and overhead.

        I hope this info helps 🙂

      2. Hello can I use your service for our Greeting Card Business? We need to be able to make custom cards and sell them online, or should we use jotforms.

  2. Hi. It says you can see details of the referral source but I cant see that in your examples. Can this provide information on how the visitor submitting a form arrived on your website, email campaign click, direct, google search etc.

    1. Hey Mark – Great question! Currently, it only allows you to track your marketing campaign tags/query parameters. If you see this part in GIF added in the above article, it shows how you can see the traffic source using query parameter.

      I agree, it would be a great feature to add the full referral URL. I have gone ahead and added this to our enhancement list so that the dev team can consider this on our radar as we plan out our roadmap for the future.

      Meanwhile, if it helps, you can add a hidden field in your form, and use {url_referrer} smart tag to record the referring URL. This data will be recorded in form entries.

      I hope this helps!

  3. I just want the add-on, and I already have the Pro version, but when I try to install the add-on from within my wordpress it says I must get it here. Must I really re-download the whole plugin? Please provide a link to just the add on.

    1. Hey Peter – I apologize for the trouble with that. Could you please reach out to our support team for further help with that!

      I apologize for the inconvenience!

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