5+ Best Website Visitor Tracking Tools (Compared)

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Are you looking for the best website visitor tracking tools to understand user behavior better?

Having a clear picture of how users interact with your website is very helpful because it enables you to make better decisions and optimize your content in a way that resonates with your audience.

There are a variety of excellent website tracking tools for WordPress that make it very easy to trace your visitors’ journey and experience with your site.

So for this post, we’ve put together a list of the best website visitor tracking tools and plugins that can help you get valuable insights into your marketing efforts.

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What Are Website Visitor Tracking Tools?

Website tracking tools monitor your users’ journey through your website. Each website visitor tracking tool works in a different way.

For example, email tracking tools tell you whether customers have opened your emails and clicked any links within.

Other tools measure things like the highest traffic pages of your website, sources your visitors are coming from, and whether they have completed an action on your site (like buying a product).

These tracking tools make it really easy to analyze and measure your marketing strategies and make improvements where needed.

Thankfully, WordPress supports many different website tracking plugins that can help you understand your users’ behavior so you can improve their journey and grow your website.

Best Website Visitor Tracking Tools

1. User Journey Addon (WPForms)

The WPForms homepage

WPForms has many great addons that enhance its functionality. One such addon is the User Journey addon. With this tool, you can find out how your customers are landing on your WordPress forms.

For instance, have you ever wondered which pages on your site are most effective in persuading customers to fill out your forms? This addon will tell you exactly that and a lot more.

WPForms User Journey addon provides a complete breakdown of every step your individual visitors are taking before submitting a form.

The User Journey overview screen

The plugin displays a detailed map of the customer journey leading to the discovery of your forms.

Some of the insights you can get from this tool include:

  • The source URL that led a visitor to your site
  • Web Pages and posts viewed by your users
  • The queries they searched for
  • UTM parameters from the marketing campaigns they clicked on.

The best part about WPForms User Journey addon is that it is very easy to set up. You don’t need to add any tracking code manually. Simply install the addon, and it will provide all the tracking data right in your WordPress dashboard.

With the User Journey report, you can better understand which parts of your website are producing the right results for you and which parts can be optimized for further improvement. This way, you can target your customers with campaigns that convert.

That’s not the only tracking capability you’ll get with WPForms.

If you collect online payments via your forms, you can also track your sales and revenue in WordPress. The WPForms Payments screen gives you a visual summary of the payments you’ve collected within a selected date range.

WPForms payments chart

So if you’re selling any products or services or collecting donation money, you don’t need a separate tracking tool to record your payments.

WPForms also supports integrations with popular CRM tools like HubSpot and Salesforce, which offer their own way of tracking your leads. You can instantly send leads generated with your WordPress forms to your CRM software without any hassle.

When you combine WPForms’ powerful Lead Forms addon with its visitor journey tracking, you can run highly optimized lead generation campaigns. You’ll have the necessary visitor behavior data to see how effective your lead forms are in converting more visitors into potential customers.

These features are incredibly helpful for small businesses that need a straightforward visitor tracking solution while also having access to other types of tracking like payments.

Pricing: The User Journey addon is available in the Pro and above plans of WPForms, starting from $199.50/year.

2. WP Mail SMTP Email Tracking

WP Mail SMTP for email tracking

WP Mail SMTP is a plugin for fixing your WordPress emails and making sure they’re delivered to your recipients without fail by connecting your site to a 3rd party email sender like SendLayer. The plugin also has really useful extra features like email tracking, making it a useful website analytics tool.

With this tool, you can see how many of your emails are being opened by your customers. It also tells you if any links within your emails are being clicked on.

Open and click tracking

We love this feature because it ensures that you’re fully informed if your email campaigns are producing the desired results or if you should make any changes to improve clickthrough rates.

If emails are an important part of your marketing campaigns, then you should definitely consider getting WP Mail SMTP for your WordPress site.

Pricing: WP Mail SMTP starts at $49/year.

3. MonsterInsights

MonsterInsights for analytics and traffic tracking

MonsterInsights is a powerful web analytics tool that greatly simplifies Google Analytics data and brings it right to your WordPress dashboard.

It can be confusing to make sense of all the stats in Google Analytics. But MonsterInsights only shows you the most relevant, easy-to-understand site metrics like page views, bounce rate, sessions, and more for your site so you can clearly track how different pages are performing.

MonsterIsights site metrics

Some of the most important tracking data you can find in MonsterInsights include:

  • Popular posts, pages, and sections drawing the highest volume of website traffic.
  • Real-time statistics to see the number of active users and traffic on your pages right now.
  • Track links to understand which links your users are clicking to discover your website.
  • See the number of clicks your banner ads are getting.
  • eCommerce stats for tracking conversion rates, revenue, and more
  • Reports on demographics, device breakdown, and other audience segments
  • Track WordPress form submissions in GA4.
  • … and a lot more.

The overview charts give you enough information to craft powerful conversion funnels. As you learn about the country breakdown and interest of your audience with an easy table accessible from your WordPress, you’ll be able to design more and more effective funnels for your site.

MonsterInsights is incredibly easy to set up and requires minimal configuration on your end.

Despite its simplicity, it’s one of the best website visitor tracking tools to understand which parts of your site are popular with your audience and which may be in need of further optimization.

Pricing: MonsterInsights basic plan (Plus) costs $99.50/year.

4. Crazy Egg

Crazy Egg for user behavior tracking

Crazy Egg is a super useful website visitor tracking software that produces a heatmap of user activity on your site. The heatmap provides a simple visualization to clearly see how users are clicking on and interacting with your website.

Besides heatmaps, Crazy Egg also records user sessions. You can view these session recordings to directly observe how visitors are interacting with specific pages and contention your site.

Crazy Egg also displays helpful stats like how deep users scroll down your pages. It also offers an A/B testing tool, which is highly customizable. You can run your A/B test on different variants of your campaigns by choosing different fonts, colors, and images based on different types of users.

Overall, Crazy Egg is a great visitor tracking tool that paints a clear picture of your users’ behavior, so you can change what’s not working well and gain insights from high-performing sections on your site.

Alternatives: Hotjar.

Pricing: Crazy Egg’s basic plan starts at $29/mo.

5. ExactMetrics

Exact Metrics for Google Analytics reports

ExactMetrics is another WordPress plugin designed to simplify Google Analytics reports. If you’re looking for a plugin that produces beautiful, neatly organized analytics reports to understand how your site is performing overall, ExactMetrics is a good option.

It comes with excellent tracking features and can keep track of your conversions, traffic, user behavior, and more.

Moreover, it is very beginner-friendly, and its reports provide actionable insights that help you streamline your content for the best user experience.

Pricing:  ExactMetrics starts at $99.50/year.

And there you have it! These are some of the best website visitor tracking tools that you can use to understand how your users are interacting with different parts of your site and make informed changes for your site’s overall growth.

Bonus: Mixpanel

Mixpanel home

Mixpanel is a web visitor tracking tool. As a SaaS tool, it doesn’t integrate with WordPress but offers outstandingly comprehensive reports for tracking and analyzing visitor behavior.

Our favorite Mixpanel feature is the drop-off analytics. This is an in-depth report that shows the path your users take through your funnel before they stop engaging with your website and drop off.

With this report, you can identify any friction points in your funnel and take measures to address them without any guesswork. Once you’re armed with the right insights, you can make data-driven decisions to improve retention and funnel conversion rates.

Mixpanel also gives you a generous free plan that you’ll find very useful if you’re a small B2B or B2C business with a small marketing team.

Alternatives: Kissmetrics is an excellent analytics tool itself that you can use as an alternative to Mixpanel.

Pricing: Mixpanel offers a free plan as well as paid plans. For enterprise level plans, the pricing starts at over $20/month.

FAQs on Best Website Visitor Tracking Tools

Do you have more questions about behavioral analytics tools? Here are our responses to commonly asked questions:

How Do You Find Where Visitors Are Clicking the Most?

There are different ways to track where visitors are clicking. You can track parts of your website getting the most clicks using behavioral tracking tools like CrazyEgg and Hotjar. If you want to see meaningful clicks in terms of your top-performing pages by views or top-selling products by number of transactions, we recommend using MonsterInsights.

How Do I Track Monthly Visitors?

You can track your monthly visitor traffic with the MonsterInsights plugin. MonsterInsights integrates with GA4 to bring you website traffic reports directly to your WordPress site. That means you can conveniently keep an eye on your monthly traffic by accessing GA4 reports from your WordPress backend. MonsterInsights also allows you to add advanced event tracking for different marketing campaigns.

Next, Improve Your WordPress SEO

Now that you know how to track your website visitors and understand how they’re using your website, you can improve your SEO to rank higher and get more traffic.

You can see our article on best WordPress SEO plugins and take your site’s organic search performance to the next level.

Also, you might want to check our guide on WordPress automation tools which can help you save a ton of time by automating certain tasks.

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  1. Instalé un formulario de correo y no me llegan al correo de mi dominio, sino que me llegan al correo de Gmail, pero al responder me exige que sea al correo corporativo. Qué pasa allí? Qué debo hacer?

    1. Hi Manuel!

      You can set what email address replies will be sent to in your form’s Notifications setting’s “Reply-To Email Address” field. For more information about this, please refer to our documentation on setting up Notifications here: https://wpforms.com/docs/setup-form-notification-wpforms/#basic-setup

      I hope this helps to clarify 🙂 If you have any further questions about this, please contact us if you have an active subscription. If you do not, don’t hesitate to drop us some questions in our support forums.

    1. Hi Lidia – Yes, you can absolutely export entries to CSV or Excel (available with any paid license). Here’s our tutorial on how to do that.

      Hope this helps! 🙂

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