So, you’ve successfully marketed your brand, products, and services to your target audience. You’ve even secured sales through your checkout page or online order form. So now what?
Contacting customers immediately after a sale is finalized on your website is important for growing your business and retaining long-term customers.
In this article, we’ll show you how to continue the customer journey after an online sale and how WPForms helps.
What Are the Customer Touchpoints after an Online Sale?
You may know all about optimizing the top customer touchpoints during an online sale. But what about after?
Essential customer touchpoints occur after an online sale:
- Form confirmations
- Email notifications
- Delivery confirmations
Now let’s take a look at ways to make sure you stay in contact with your customers after an online sale.
1. Form Confirmations
After people pay for something online, they want to know their order has gone through. This is especially true when they use your website’s simple order form to make a purchase.
You can easily display a success message for customers on your eCommerce site’s checkout page, like Day Designer does, to let them know their order has been processed.
However, when someone creates a custom t-shirt using your t-shirt order form, or buys a box of custom business cards using your business card order form, they may not know right away that their order has been processed after clicking “Buy Now.”
You don’t want to miss out on this important customer touchpoint.
By showing customers a confirmation message once they submit their order form, you assure them their order was processed, can tell them what the next steps are, and can display a personalized thank you message.
WPForms offers you three different confirmation types:
- Message. This is the default confirmation type in WPForms. When a customer submits an order form, a simple message confirmation will appear letting them know their order and payment was processed. Look here for some great success messages to help boost customer happiness.
- Show Page. This confirmation type will take customers to a specific web page on your site thanking them for their purchase. For help doing this, check out our tutorial on redirecting customers to a thank you page. In addition, be sure to check out our article on creating effective Thank You pages for boosting customer loyalty.
- Go to URL (Redirect). This option is used when you want to send site visitors to a different website.
Here’s an example of what a simple message confirmation will look like in the Form Editor:
And here is what the message looks like on the front end of your website when someone submits an order form on your site:
Of course, this is just an example. You can customize your confirmation message however you like.
If you want to display different confirmations to site visitors based on their behavior, be sure to read up on how to create conditional form confirmations.
2. Email Notifications
The next time customers will have contact with your brand will be in the email notification you send after they make a purchase on your website. At least, it should be.
If you want, you can always configure your email marketing service to send email notifications once someone engages with your brand.
In fact, Mailchimp lets you create follow-up emails to get in touch with customers that make purchases on your website. You can even add product recommendations to your follow-up emails. This helps encourage future purchases.
Here you can add your business logo, a personalized message, and social media icons in your follow up emails.
On the other hand, if you want to know an easy way to send a customized email notification to customers after they’ve made a purchase using your online order form, check out how to create form notifications in WPForms.
The neat thing about WPForms email notifications is that you can customize them in many ways to personalize the contact you have with customers:
- Add multiple email addresses to send notifications to many people such as yourself, your supplier, and even the customer
- Create conditional form notifications based on what people purchase
- Customize the email subject line to personalize the customer touchpoint
- Add important information to the message field, such as a thank you message and tracking information, using smart tags, HTML, and custom CSS
And if you really want to make a good impression on your customers, you can customize your email headers with your company logo by following out step by step tutorial on how to add a custom header to your WPForms email templates.
Take a look at the email notification Day Designer sends:
Unlike the plain text email notification they send telling the customer that a purchase has been made and the product is on the way, WPForms makes things look neat, organized, and professional.
Not to mention, easy to read.
3. Delivery Confirmations
The last customer touchpoint you’ll want to focus on after someone makes a purchase is the delivery confirmation email.
Again, if you want to deal with all email marketing campaigns through your email service provider, and send out personalized email follow ups when a product is delivered to your customer, you can.
Just try not to make it look as plain as the one day Designer sends customers:
Nurturing your newfound relationship is an important part of the customer journey. Especially if you want to turn your customers into a repeat customers.
Sending out a delivery confirmation confirms delivery of what you promised. In addition, it gives you the chance to continue your marketing efforts and build long-lasting relationships with your customers.
And there you have it! You now know how to continue the customer journey after an online sale using WPForms and other helpful strategies.
If you’re looking for ways boost sales, read up on how to optimize your order forms so more people will buy from you and you can continue to grow your business.
So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.