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How to Add a Likert Scale to Your WordPress Forms

How to Add a Likert Scale to Your WordPress Forms (Step by Step)

by Lindsay Liedke on Apr 12, 2018

Want to learn how to add a Likert scale to your WordPress forms? Asking site visitors about their experiences or opinions is a great way to find out where your business is doing well, and what customers want more of from you.

In this article we’ll explain what a Likert rating scale is and how to add one to your WordPress forms.

What Is a Likert Scale?

A Likert scale is a rating scale used to measure people’s experiences or opinions. It provides a balanced scale of choices on either side of a neutral option, so that you can best uncover the degree of people’s opinions about the questions you ask.

Likert Scale Examples

This way of surveying people is very popular for collecting feedback. It provides valuable information that can be used to make decisions regarding the growth of your business.

Likert scales are best used in WordPress forms to find out how people feel about a certain product, service, or experience.

Each question you ask should center around one topic. The rating scale should also be consistent so you get the best answers possible from each person completing the survey.

5-point Likert scales are the most common because they offer people enough answers to make a solid choice, but not so many that they become overwhelmed.

In addition, many Likert scales have an open-ended question at the end so people with strong opinions have a place to express why they feel the way they do.

Now, let’s take a look at how you can add a Likert scale to your WordPress forms.

Step 1: Create a New WordPress Form

The first thing you’ll need to do is install and activate the WPForms plugin. For more details, follow this step by step guide on how to install a plugin in WordPress.

Next, you’ll need to install and activate the Surveys and Polls addon. To do this, go to WPForms » Addon and find the one labeled Surveys and Polls Addon.

Click Install Addon and then Activate.

Surveys and Polls Addon

Now you’ll need to create a new form. For help with this step, check out our helpful tutorial on creating a simple form in WordPress.

Step 2: Add a Likert Scale

In the form editor, under the Fancy Fields section on the left hand side, drag the Likert Scale field to your form.

Once the field is added, you can click on it to open the Field Options panel so you can edit the Likert scale.

Add a Likert Scale Form Field

In our example, we’ll edit the Likert scale to ask people for their opinion about a new product.

Start by changing the rating scale’s Label. This is the title of the rating scale and lets people know what the survey is about.

Likert Scale Label

Next, add or delete the number of rows your Likert scale has. This will depend on how many questions you would like to ask. You can also change the row options by adding questions, statements, or anything else you want to ask site visitors.

In this example, we’ll add two statements about a new product release and allow the site visitors to agree or disagree with the statements. We’ll leave the number of columns at five, though you can change this in the Form Editor.

We’ll also leave the default agreement scale at Strongly Disagree, Disagree, Neutral, Agree, and Strongly Agree.

Likert Scale Agreement Scale

Other neat things you can do with your Likert scale include:

  • Enable smart conditional logic to show and hide form fields based on user input
  • Change the style of your Likert scale
  • Switch the size of your Likert scale field size
  • Allow multiple answers per statement

Multiple Answers Per Statement

Now you can add your form to your website. For help with this step, check out our step by step tutorial on how to display forms on your site.

And that’s it! You now know what a Likert scale is and how to add one to your WordPress forms.

If you’re looking for another unique way to get feedback from your site visitors, check out how to create a popup feedback form in WordPress. And to add to that, improve your email marketing skills and really start boosting conversions and building your business.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

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