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Sample Likert Scale Questions for WordPress Forms

Sample Likert Scale Questions for WordPress Survey Forms

by Lindsay Liedke on Jul 11, 2018

Do you want to add a Likert scale to your WordPress survey forms? Checking out some sample Likert scale questions and the types of responses that go with them can help you improve your site’s survey forms and boost form conversions.

In this article, we’ll outline the 4 most common Likert style responses and give you some sample Likert scale questions you can use so people know exactly what you’re asking them and you can gather the most reliable data possible.

Why Use a Likert Scale?

Using a Likert scale on your site’s survey forms gives you an extra opportunity to really find out people’s opinions about a certain product, service, or experience.

Adding a survey form to your WordPress site is a great way to ask your site visitors specific questions about your company. Using their answers, you can make data-driven decisions, make improvements, and give followers or customers more of what they want.

However, adding a Likert scale to your survey forms takes it one step further.

In fact, here are some of the top reasons you should use a Likert scale on your WordPress forms:

  • They’re a universal way of collecting feedback from people; people generally have experience with them and know how they work
  • This type of survey can be used on survey forms with other questions, or as a standalone survey
  • Likert scale surveys are quick and easy to create and run on your website
  • The results are easy to understand and can be organized in many ways including graphs, reports, and charts
  • Likert style questions give people choice when it comes to how they answer, rather than forcing them to answer one way or another
  • Analyzing answers is very easy and gives you the chance to make positive changes to grow your business

As you can see, adding a Likert scale to your WordPress survey forms is a great way to get more information from those that mean the most to your company – your customers.

Creating a Survey Form with WPForms

If you’re just starting out with WPForms and the Surveys and Polls addon, make sure you check out our easy to understand tutorial on creating a survey form in WordPress to get started.

Survey Form Template

Next, check out the step by step instructions on how to add a Likert scale to your survey forms.

Likert Scale Examples

Now let’s take a look at some common Likert scale questions and response options.

Sample Likert Scale Questions for Survey Forms

Any time you want to get the opinions of your site visitors, you can use a Likert scale. In fact, you can technically create a Likert scale using any kind of question that asks people for their opinions, so long as the responses are on a steady scale.

That said, if you want to increase the chances your site visitors will fill out your survey forms, and get useful data from their responses, it’s a good idea to become familiar with Likert scale sample questions and the responses to give people to pick from.

There are four main types of Likert style responses:

  1. Agreement
  2. Likelihood
  3. Satisfaction
  4. Importance

Let’s take a look at each, paired with some sample Likert scale questions, so you can get some ideas for your own survey forms.

1. Agreement
Agreement Likert scale questions and responses are the most common type. They’re easy to write and are standard across almost all industries. Plus, people can easily decide whether they agree or disagree with something.

With an agreement Likert scale, you’ll propose to site visitors a series of questions and ask them to answer them based on how much they agree or disagree.

On a traditional 5-point Likert scale, you might include the following responses:

  • Strongly Agree
  • Agree
  • Neither Agree Nor Disagree
  • Disagree
  • Strongly Disagree

Here’s an example of some questions you might ask using WPForms:

Agreement Sample Likert Scale Questions

2. Likelihood
Likelihood Likert scale questions and responses are usually used to determine whether your customers will adopt a particular behavior, such as continue to buy a certain product or recommend your company to others.

These types of Likert scale responses don’t always require a neutral middle point. And, while you could add one in for those that would prefer not to answer, it’s best to use an even number of responses for people and leave out the neutral option.

For instance, you might use the following responses:

  • Very Likely
  • Likely
  • Unlikely
  • Very Unlikely

You could also use responses on the probable scale:

  • Very Probable
  • Probable
  • Somewhat Improbable
  • Very Improbable

Here’s a look at what a likelihood Likert scale might look like on your survey form:

Likelihood Sample Likert Scale Questions
3. Satisfaction
Satisfaction Likert scale questions and responses are best used when you want to get a very subjective opinion from customers. They are usually used in regards to your company’s products or services.

However, they can also be used to measure a person’s satisfaction with an experience they had with your brand.

For example, you might want to see how a customer feels about an interaction they had with your customer service representatives or salespeople. These experiences can be in-person, over the phone, or even through email.

Here are the terms you might use when adding a satisfaction Likert scale to your site’s forms:

  • Very Satisfied
  • Satisfied
  • Neutral
  • Dissatisfied
  • Very Dissatisfied

Again, you can add the neutral midpoint or stick with an even number of responses.

Instead of using the terms “Very Satisfied/Very Dissatisfied,” you could also use terms like:

  • Very Happy/Not At All Happy
  • Very Negative/Very Positive
  • Excellent/Poor

For some inspiration, here is an example of a Likert scale asking about customer satisfaction:

Satisfaction Sample Likert Scale Questions

4. Importance
Importance Likert scale questions and responses seek to gain a deeper understanding about why people feel the way they do. This type of scale can be used to complement other types of survey form questions.

They generally aim to rank how strongly people feel about certain products, services, or experiences.

For example, you might use the language:

  • Very Important
  • Important
  • Moderately Important
  • Slightly Important
  • Not Important

The only problem with the above set of responses is that some people might become confused over each response’s actual definition and not know how to answer one hundred percent truthfully.

After all, what is “Slightly Important” and how does that differ from “Moderately Important?”

To avoid this confusion, and get the best responses from your site visitors as possible, try to use precise language such as:

  • Extremely Important
  • Very Important
  • Neutral
  • Low Importance
  • Not At All Important

Here is an example for you to check out:

Importance Sample Likert Questions

Or, you might structure your Likert scale to look something like this:

Importance Sample Likert Questions.2

And there you have it! Lots of sample Likert scale questions for WordPress survey forms, along with a variety of responses for site visitors to pick from.

If you want to make sure you’re creating effective survey forms for your customers, check out our handy guide on survey question mistakes to avoid if you want real results.

And if you want to make sure to get additional information from customers that answer your Likert scales in a certain way, make sure to read up on how to create clutter free forms using conditional logic.

So, what are you waiting for? Get started with the most powerful WordPress forms plugin today.

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