If you’re using WPForms to collect leads, process registrations, or gather feedback, you’re already on the right track. But how do you know if your forms are performing at their best?
WPForms offers several built-in tools to help you analyze form performance, understand user behavior, and make data-driven improvements. Want to know how to use these tools with your forms? I’ll show you in this article!
WPForms Built-In Analytics Tools
WPForms provides multiple ways to track form performance directly from your WordPress dashboard. These tools help you:
- See how users interact with your forms.
- Identify submission trends and user behavior.
- Detect form abandonment and incomplete submissions.
- Analyze where users may struggle with filling out the form.
- Track payments and revenue from order forms.
So instead of just guessing what’s working, you can make to make informed decisions based on real user data.
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1. Using the Entries Tab
The Entries tab provides detailed data on individual submissions, which allows you to view all submitted form entries, track responses for each field, and identify common trends in user submissions.
And if you’re using the Form Abandonment addon, you can also detect incomplete or abandoned forms to understand where users drop off.
How to Access the Entries Tab
1. Log in to your WordPress dashboard.
2. Go to WPForms » Entries.
3. Select the form you want to analyze.
From here, you’ll see a list of all form submissions complete with timestamps, field responses, and user details.
How to Use Entry Data to Improve Your Forms
- If users frequently skip a particular field, consider simplifying or removing it.
- If responses are vague, rewrite questions for clarity or provide multiple-choice options.
- If submission times are unusually long, optimize form layout and instructions.
2. Email Summaries for Tracking Trends
As a WPForms user, you’ll receive email summaries — which provide a weekly overview of your form performance — delivered straight to your inbox.
This feature helps you stay updated on submission trends without needing to log in to your WordPress dashboard.
How to Use WPForms Email Summaries
1. Make sure Email Summaries are not disabled in your WPForms Settings.
2. Receive a weekly report summarizing form performance, including submission counts and trends.
3. Use this data to quickly assess which forms are performing well and which may need adjustments.
How to Use Email Summaries to Optimize Forms
- Identify peak submission times to adjust marketing efforts accordingly.
- Spot sudden drops in submissions, which may indicate technical issues or form fatigue.
- Compare weekly trends to track improvements after making form adjustments.
3. Understanding User Behavior
For even deeper insights, the User Journey addon tracks how visitors interact with your website before submitting a form.
How to Use the User Journey Addon
1. Enable the User Journey addon in WPForms.
2. View the full journey of users who submitted forms, including pages they visited before completing the form.
Benefits of Tracking User Journeys
- Discover which pages drive the most form submissions.
- Identify potential roadblocks in the user experience.
- Adjust page content or CTAs to increase conversion rates.
4. Tracking Payments
If you’re using WPForms for order forms, donations, or any payment-related transactions, the Payments tab helps you monitor revenue and transaction status.
How to Access Payments Tracking
1. Go to WPForms » Payments.
2. View transaction details, including amounts, payment status, and customer information.
3. Filter payments by form, date, or status to track performance over time.
How to Use Payments Data to Improve Your Forms
- Identify which products or services generate the most revenue.
- Track incomplete payments and follow up with potential customers.
- Spot trends in donation or sales activity to refine your fundraising or marketing strategy.
5. Advanced Tracking with Google Analytics
For deeper insights, WPForms integrates with Google Analytics to track form submissions as events. This allows you to:
- Measure goal completions in Google Analytics.
- Compare form performance across different traffic sources.
- Identify which marketing channels drive the most form submissions.
To set this up, you can use the WPForms Google Analytics integration or add tracking manually through Google Tag Manager.
Read More: How to Set Up WordPress Form Tracking in GA4 (The Easy Way)
With WPForms, you can continuously refine your forms for better conversions and user engagement. Keep an eye on performance, make adjustments based on insights, and watch your forms perform better than ever.
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FAQ
Searching for something in particular? Browse our most frequently asked questions:
Can I get form performance reports emailed to me?
Yes! WPForms offers Email Summaries, which provide a weekly overview of your form submissions and trends. This helps you stay informed about form performance without needing to check manually.
How do I know if users are abandoning my forms before submitting?
If you have the Form Abandonment addon, WPForms will capture partial submissions, allowing you to see where users drop off and adjust your forms accordingly to improve completion rates.
Is there a way to see what users do before submitting a form?
Yes, the User Journey addon tracks the pages a visitor viewed before filling out and submitting a form. This insight helps you understand what content is driving conversions.
Next, Elevate that Submit Button
We’re on a roll here with all the ways to use analytics to improve your forms. But I’m going to share one more idea — giving some attention to your form’s submit button!
Take a look at the full article to learn all our tips for the submit button: best practices for boosting clicks.
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