Are you looking for the best WooCommerce SEO plugins and tools to increase traffic to your online store?
Search engine optimization (SEO) is essential for any business that sells online to ensure your products appear in search results when a potential customer uses Google, Bing, or another search engine. SEO plugins and tools can help to ensure your product pages and store content contain relevant keywords and are optimized for visibility.
In this roundup of SEO plugins and tools for WooCommerce, we’ve tried and tested some of the most popular options to help you make your decision.
Our Top Picks for WooCommerce SEO Plugins and Tools
Take a look at the table below for a quick overview of the tools we reviewed.
| SEO Features | AIOSEO | MonsterInsights | Semrush | Google Search Console | RankMath |
|---|---|---|---|---|---|
| On-page analysis | ✅ | N/A | ✅ | Limited | ✅ |
| Monitor rankings | ✅ | ✅ | ✅ | ✅ | ✅ |
| Integration with Google Search Console | ✅ | ✅ | ✅ | N/A | ✅ |
| Meta Title & Description Customization | ✅ | N/A | N/A | N/A | ✅ |
| Rich snippets schema | ✅ | N/A | N/A | N/A | ✅ |
| XML sitemaps | ✅ | N/A | N/A | N/A | ✅ |
| Monitor internal links | ✅ | ✅ | ✅ | ✅ | ✅ |
Note: As each plugin and tool is designed for a slightly different purpose, some features are not relevant (for example, Semrush is primarily a keyword research tool and so does not include tools for meta tag generation etc.) Keep reading for a full overview of each product.
How to Do SEO for WooCommerce Products
WooCommerce product pages are essentially a WordPress custom post type, and you can optimize them for search engines in the same way that you would for regular posts and pages.
Some basic on-page SEO you can do for your WooCommerce product pages include:
- Making sure product titles and URLs include keywords
- Writing detailed product descriptions with relevant keywords and phrases
- Including metadata like titles and descriptions on your product pages
- Using appropriate product categories and tags
- Including keywords in alt tags for product images
Doing all this work manually for all your product pages can be very time-consuming, and it’s easy to forget an optimization step or two. This is where a WooCommerce SEO plugin can be a handy tool.
These plugins will scan your product pages and the other content on your site and give you a checklist of action steps you can take to optimize your content. Some plugins can also add SEO features to your product listings, provide suggestions for improving titles or auto-fill meta descriptions, and configure your site in other ways.
You can also use SEO tools to do keyword research and find out what shoppers are actually searching for when they’re looking for products like yours. This also improves the user experience by making it easier for shoppers to find your products.
The Best WooCommerce SEO Plugins and Tools
In This Article
1. All In One SEO (AIOSEO)
AIOSEO is the best WordPress SEO plugin for WooCommerce stores and product pages. AIOSEO integrates seamlessly with WooCommerce, and you can even optimize your product categories, product tags, and product attributes with the Pro version of the plugin.
This plugin is easy to use right from the start as it comes with a setup wizard that asks you what kind of site you have (blog, news, business, online store, etc.), so you can ensure the plugin is set up and configured specifically for WooCommerce SEO from the start.
AIOSEO helps you to focus on making small changes that will have a big SEO impact.
Each page and post (including product pages) is given a color-coded score out of 100 with a checklist so you can see exactly what you need to improve on. This makes it a really easy way to improve your site’s SEO, even if you have no idea what you should be doing.
As well as optimizing your written content, AIOSEO includes a structured data schema generator that ensures your products are properly marked up to display as rich snippets and in Google shopping results.
Standout Features
- Optimize every page of your online store, including individual product pages, category pages, and tag archive pages
- Automatically generate SEO titles and descriptions
- Add product schema markup to display rich snippets, which display product details like price, rating, and stock status right in the Google search results
- Control how your products and content look when posted to Facebook and Twitter
- Easily find internal linking opportunities
- Generate multiple types of sitemaps
- Add breadcrumb navigation to your site
- Connect your WooCommerce store with Google Analytics, Search Console, and other analytics tools
- Instantly see how well each page is optimized with a score out of 100
Why We Chose This Plugin
AIOSEO manages to get the balance between powerful functionality and ease of use just right. It’s packed with features ranging from basic meta tag optimizations and detecting duplicate content to more advanced XML sitemap and URL redirection management.
Despite this power, you can set it up within just a few minutes and start ranking your store pages and products, even if you have no idea what SEO is.
Moreover, the plugin has been around since 2007 and is regularly updated with new features. And with over 3 million users, you can rest in confidence that you’re using a tried and trusted tool.
Pricing
AIOSEO plans start from $49.60/year.
2. MonsterInsights
MonsterInsights is a user-friendly Google Analytics plugin that eliminates all the complicated setup and lets you see the most valuable insights from Google Analytics right on your WordPress dashboard.
The data Google Analytics collects is invaluable for improving the SEO of your WooCommerce store, but there’s a steep learning curve to using the platform.
MonsterInsights makes getting the data you need easy by displaying it all in attractive visual reports so you can see what’s going on with your WordPress website at a glance.
MonsterInsights even includes an eCommerce panel so you can monitor the performance of your WooCommerce store, including:
- Conversion rate
- Number of transactions
- Revenue
- Average order value
- Top selling products
You can also see a visual representation of your store’s eCommerce funnel to understand what percentage of visitors are viewing items, adding them to the cart, and making a purchase.
MonsterInsights also links with Google Search Console so you can see your top 50 Google search terms from your dashboard. This gives you valuable information about whether your SEO strategy is working and is also a great source of keyword ideas you may not have found with other tools.
Additinonally, there’s a site speed report with tips on how to improve your page load time.
Speed is known to be a Google ranking factor, so taking steps to improve the speed of your online store can go a long way to improving your SEO.
Standout Features
- User-friendly, beautiful real-time reports
- WooCommerce dashboard showing data such as conversion rate, revenue, and average order value
- See the top 50 keywords you’re ranking for on Google at a glance
- Enable Google Optimize for A/B testing
- SEO score tracking
- User journeys and advanced eCommerce tracking
- Integrates with many other plugins and platforms for user tracking
Why We Chose This Plugin
SEO is not a one-time fix; rather, it should be an ongoing process that you continually refine and improve.
MonsterInsights gives invaluable insights about how well your WooCommerce store is performing so you can give a boost to underperforming products and pages and understand where your strategy is already working well.
We love how easy MonsterInsights is to use and how you don’t need to leave WordPress to get this critical information. It’s a must-have plugin for any business wanting to grow and improve its WordPress website.
Pricing
MonsterInsights plans start from $99.50/year
3. Semrush
Before you can start optimizing your online store, you need to come up with a comprehensive SEO strategy.
Semrush is one of the most powerful SEO research tools around, and it’s used by some of the world’s top brands for keyword research, competitor research, and content strategy.
The platform includes an organic SEO toolkit that will help you to discover millions of potential keywords. For each keyword, you can see the search volume (globally and locally), difficulty, cost per click (CPC), and top-ranking sites and get more related keyword suggestions.
The eCommerce keyword analytics tool gives you additional insights from some of the world’s top online retailers and gives you more information about shopping patterns, conversion data, and more.
There’s also a helpful writing assistant tool that you can use to assess the readability of your product descriptions and other content on your site.
A color-coded traffic light system shows you instantly where you can make improvements and gives suggestions of other recommended related keywords to get better SEO results.
Standout Features
- Advanced keyword research tools
- Site audit and on-page SEO checker
- Competitor analysis tools
- Content marketing tools, including topic research and SEO writing assistant
- Daily rank tracking
- Broken link checker
- Backlink analytics and link-building tool
- Find your competitor’s keywords
Why We Chose This Tool
Keyword research is the cornerstone of any SEO campaign, and you need a good keyword research tool if you’re going to succeed at it.
But Semrush is more than just a keyword research tool. The platform includes powerful tools that can help you with almost every aspect of SEO, including content marketing, competitor research, building backlinks, social media, and more.
There are also helpful tools for businesses that want to use PPC alongside SEO, which is often necessary for competitive niches in eCommerce.
We use Semrush every day, so we know it’s a fantastic tool. Moreover, it’s easy to use and equally suitable for beginner store owners just getting started in SEO and large multinational brands.
Pricing
Semrush plans start from $129.95/month.
4. Google Search Console
Search Console is a free tool from Google that can give you invaluable insights about how your site is performing in Google search engine result pages (SERPs).
Search Console differs from Google Analytics, as all the data it gives you is related to organic traffic and search. For example, instead of an overview of the total visits to your site from all traffic sources, your Google Search Console dashboard shows you how many organic web search clicks your site received in a set period of time.
Search Console also shows you exactly which search terms your site ranks for and how many clicks and impressions you got for each keyword. You can view your site’s performance for individual keywords over time, including the average click-through rate (CTR) and ranking position.
Other useful information you can see in Search Console includes indexed and non-indexed pages, the top-performing pages on your site, Core web vitals, a mobile usability report, and, specifically for eCommerce sites, a chart showing site impressions from product snippets.
Standout Features
- Add multiple users with different access permissions
- See at a glance how your site is performing in terms of organic search
- Get a list of the keywords you’re actually ranking for
- Find issues with your site that could negatively impact SEO
- Automatic email alerts and notifications for site issues and regular updates on search performance.
- View and track backlinks
- Shopping report with data on product snippets, merchant listings, and Google Shopping tab listings.
- Integrates with other tools, including AIOSEO and MonsterInsights
Why We Chose This Tool
When you’re trying to rank in Google, sometimes the best strategy is to go right to the source of the data and use the tools that Google provides precisely for this purpose.
With so many tools available for SEO, it’s easy to overlook the basics. Search Console is an invaluable tool for monitoring your site performance, tracking how your products and site pages are performing, and spotting keyword opportunities.
We continue to use Search Console alongside other SEO tools, as the data is often more reliable, and it’s the fastest way to be aware of any site issues.
Additionally, many tools require you to link your Search Console account so they can import data from it.
It’s also a completely free tool, so there’s really no reason not to use it to its full capabilities.
Pricing
Google Search Console is free for all users.
5. RankMath
RankMath is another WordPress SEO plugin. Launched in 2018, it has become a popular choice for small businesses and site owners looking for an easy way to improve their SEO without an agency.
The plugin optionally integrates with Google Analytics and Search Console to track rankings and offer keyword suggestions for SEO. You can also use it to generate product schema from your WooCommerce product pages automatically.
Like AIOSEO, RankMath has a content analysis feature that gives product pages an overall SEO score and offers suggestions for how to improve.
The premium version of the plugin includes an optional AI-powered content generator available for an additional fee that will auto-generate SEO-friendly blog posts and other content.
This feature could come in very handy for speeding up the creation of product descriptions, and it includes an at-a-glance rating of the SEO rating of your content that updates in real-time as you write.
This score is based on factors such as word count, heading count, link count, and mentions of relevant keywords.
Standout Features
- Measure and track the keyword rankings of your site
- Detailed SEO analysis that gives your site a score out of 100
- Checklist-style SEO improvements suggested for each content page
- Generate rich snippets with support for over 20 schema types, including product schema
- Content AI feature to create articles and product descriptions in seconds
- Integrates with Google Analytics and Search Console
Why We Chose This Plugin
RankMath is an easy-to-use plugin that’s a popular alternative to AIOSEO and Yoast SEO plugins. Its setup wizard makes it really easy to choose your SEO settings, and the color-coded scoring system makes it easy to see at a glance which of your pages need improvement.
We were also quite impressed with the AI content generation feature, which would definitely be a bonus if you’re short on time or resources to create the product descriptions for your eCommerce store.
Although many AI tools can do an excellent job with this these days, having the tool integrated directly into the WordPress dashboard would save some time.
Pricing
RankMath plans start from $69/year, and there’s also a free version of the plugin.
What Is the Best SEO Plugin for WooCommerce?
AIOSEO is our choice of WordPress SEO plugin, and its tools for WooCommerce sites give it an edge over other similar SEO plugins.
However, you’ll get the best results from using two or more of these tools in tandem, as they all include different features and are designed for different tasks.
For example, Semrush is a fantastic tool for SEO research, AIOSEO will help you do the actual work of optimizing your site, and MonsterInsights, together with Google Search Console, will help you monitor your site performance and keep improving it over time.
FAQs
Choosing the right SEO plugin for your online store can be a challenge. Here are some of the most common questions readers ask us about WooCommerce SEO:
Does WooCommerce have built-in SEO?
Both WordPress and WooCommerce are structured well for SEO right out of the box. WooCommerce includes some basic SEO features, such as the option to write SEO-friendly URLs. However, you can significantly improve the SEO of your site by using a WooCommerce SEO plugin to add features such as meta tags and descriptions for products, generate an XML sitemap, generate product schema, and other SEO best practices.
Is SEO worth it for eCommerce sites?
SEO is vital for eCommerce sites, especially those selling products in a competitive industry. Google and other search engines naturally tend to give top rankings to major eCommerce sites like Amazon, so it’s critical to optimize your site as much as you can to try and rank for relevant product-related keywords.
What is the cheapest SEO plugin for WordPress?
The most popular SEO plugins AIOSEO, Yoast, and RankMath are all available as a free version, which you can upgrade to get more features.
What features should I look for in a WooCommerce SEO plugin?
Some features to look for when you’re comparing SEO plugins include:
- Meta title and description customization
- Structured markup for product schema, including product reviews
- XML sitemap generation
- Keyword-based content optimization suggestions
How do SEO plugins deal with duplicated content, especially with product variations?
SEO plugins can generate canonical URLs, which tell search engines which version of a page is the original. They will also give you the option to “noindex” pages containing duplicate content. This still allows the content to be seen by users, but they won’t be indexed by search engines.
Next, Create an Automated Cancellation Form for Your WooCommerce Store
When your WooCommerce site starts to grow and you’re getting a lot of orders, it can be quite a challenge to keep up with the admin work. You can take some of the load off by automating processes.
Follow our guide to WPForms WooCommerce integration, which includes a quick and easy tutorial on creating a cancellation form in WPForms that links directly to WooCommerce.
Create Your WordPress Form Now
Looking for more plugins to improve your site and save you time? Check out some more of our recommendations for the best WordPress plugins:
- Best WooCommerce Plugins
- Best Affiliate Plugins For WooCommerce
- Best Marketing Automation Plugins
- Best Discount Wheel Popup Plugins
- Best Giveaway Plugins
- Best Web Analytics Tools
Ready to build your form? Get started today with the easiest WordPress form builder plugin. WPForms Pro includes lots of free templates and offers a 14-day money-back guarantee.
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