WPForms Blog

Introducing SendGrid Marketing Integration for WPForms

You already trust SendGrid with one of the most valuable jobs in your marketing.

Turning contacts into customers.

Your lists, your segments, the campaigns you send. They all run on the audience you have built inside SendGrid.

So here is a question worth asking: when someone fills out a form on your site, do they actually make it into that audience?

For most WordPress sites, the answer is no.

The leads land in your form entries, and getting them into your SendGrid lists has meant reaching for a third-party tool, a bridge plugin, or a CSV export you run when you remember.

There had to be a better way. And now there is.

Jun 30, 2026

By Syed Balkhi

Hero banner with a bear mascot on the left and the large headline 'What’s a Good Form Conversion Rate?' on a dark gray background; a 'PRO TIP' badge bottom left and abstract right-side infographic elements convey a guidance theme.

What’s a Good Form Conversion Rate? (2026 Benchmarks by Form Type)

You published a form, the entries started coming in, and sooner or later you found yourself staring at the numbers wondering if they are any good.

I have asked myself the exact same thing, and every time I went looking for an answer, I hit the same wall. One article says a good form converts at 2%. The next says 50%. Both sound confident, and they cannot both be right.

Those numbers disagree because people use “form conversion rate” to mean two completely different things. Once you know which one you are looking at, the benchmarks start to make sense.

In this guide, I will give you real, sourced numbers for 2026, broken down by industry and by form type. Then I will show you how to find your own rate inside WordPress and what to do to move it.

Bear mascot in a navy suit holding a glittering diamond on a beige hero banner that reads “The Road to WPForms v2.0.”

The Road to WPForms v2.0: Every Step That Got Us Here

If you’ve been using WPForms for a while, you’ve watched it change under your hands.

A new integration here, a smarter field type there, and the AI features quietly leveling up the whole time.

Each update made sense on its own, but it’s easy to miss how much ground they cover when you add them all up.

WPForms 2.0 is the milestone that puts the whole picture in one place.

So this is the story of how we got here, and a tour of everything you can do with WPForms today, because chances are good you own features you haven’t tried yet.

How to Add Downloadable PDFs to WordPress Form Confirmations

Do you want to add a downloadable PDF to your WordPress form confirmation? Handing visitors a resource the moment they submit your form is a great lead generation strategy.

Email notifications are still a great way to keep a record on file, but your confirmation message is the first thing a visitor actually sees, so it’s the perfect place to put the file front and center.

The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

How to Build an Employee Training Quiz in WordPress

In this guide, you’ll build an auto-graded employee training quiz right on your WordPress site. It scores itself the moment someone hits submit, shows each employee how they did, and emails you the results. You won’t need a learning management system or another login for your team to forget, and the grading handles itself.

How to Add a Klaviyo Signup Form to WordPress

You’re running your email marketing through Klaviyo, and you need a signup form on your WordPress site that feeds it. Klaviyo’s own instructions mostly point you toward pasting embed code into your theme.

In this guide, I’ll walk you through a more flexible route, a native WordPress signup form that sends every new subscriber straight to your Klaviyo lists without you pasting a single line of code.

Featured Articles

Introducing WPForms Analytics: Built-In Form Performance Tracking

Introducing SendGrid Marketing Integration for WPForms

WPForms Now Lets AI Assistants Build and Edit Your Forms

Recent Posts

What’s a Good Form Conversion Rate? (2026 Benchmarks by Form Type)

The Road to WPForms v2.0: Every Step That Got Us Here

How to Add Downloadable PDFs to WordPress Form Confirmations

The Best WordPress Drag and Drop Form Builder Plugin

How to Build an Employee Training Quiz in WordPress

How to Add a Klaviyo Signup Form to WordPress

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