WPForms Blog

WordPress Tutorials, Tips, and Resources to Help Grow Your Business

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Zapier vs Make vs n8n for WordPress Forms: Which Should You Use?

Zapier, Make, and n8n are the three names you’ll keep running into when trying to figure out which automation tool is the best option for your WordPress form.

To keep things simple, Zapier bills you for every task a form entry triggers, Make counts operations instead, and n8n costs nothing to run if you host it yourself.

So, which is the best option for you? Well, that depends on what you’re trying to achieve with your WordPress form. And that’s exactly what I’ll be discussing in this guide!

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How to Track User Journey Before Form Submission in WordPress

When a user fills out a form on your site, how do you figure out what actually lead them to it? The answer to this question could help you acquire more leads and form submissions.

So, it’s important to understand what pages someone reads before they submit. Luckily for you, WPForms can record the entire journey leading up to the form submissions.

In this guide, i’ll walk you through how to switch that on and how to read what it gives you, along with how to measure your form analytics to improve conversions.

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The Best WordPress Drag and Drop Form Builder Plugin

Easy, Fast, and Secure. Join over 6 million website owners who trust WPForms.

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Which Marketing Channels Bring Your Best Leads?

One of the toughest decisions of running a business, especially in these times of changing search algorithms, AIO, AEO, GEO, and a huge list of other acronyms is that how much should you actually spend on marketing?

The best way to answer that question is to understand which of your marketing channels is bringing you leads. And, not just a list of contacts! But, actual leads with high-conversion potential!

Search for help with this and you’ll mostly find guides written for teams who already own an enterprise attribution platform and a full CRM, and that can be difficult to afford for most small-to-medium sized businesses.

So, in this guide, I will be focusing more towards the WordPress side of things, and just a heads up that I will be mentioning several of WPForms’ features that can help you out.

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Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

Did you know that 83 million people use Mercado Pago every month? 

Last year alone, the platform processed $278 billion in payments.

That scale reflects something much bigger than the popularity of a payment platform. 

Mercado Pago has become a familiar part of how millions of people across Latin America buy, book, and pay online.

So when one of them reaches your payment form, can they pay the way they always do?

Starting today, yes they can!

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New Feature

WPForms Dashboard

Dark blue hero with a circular bear logo on the left, large headline 'Introducing the New WPForms Dashboard' and an ANNOUNCEMENT badge; a dashboard mockup is visible on the right.

The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.

An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.

With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.

Nothing to install, as it comes with every plan, including Lite!

New Feature

WPForms QR Code

Announcement banner: dark blue background with headline 'Say Hello to WPForms QR Code: One Scan Opens Your Form' and a large QR code on the right.

Every form now has its own built-in QR code generator, with nothing extra to install or buy.

Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.

Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.

Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.

New Feature

Ranking Field for Surveys & Polls

Announcement hero: dark blue background, bear avatar left, large 'Introducing the New WPForms Ranking Field' text, and three stacked white option cards with 'Movies' highlighted.

The Surveys & Polls addon gains a Ranking field!

Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.

WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.

Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.

Integration New Feature Payments

Mercado Pago Addon

Introducing the WPForms Mercado Pago Addon: Card Payments Built for Latin America

The Mercado Pago addon brings on-page card payments built for Latin America to your forms.

Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.

An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.

WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.

AI New Feature

WPForms Analytics

Dark blue hero with a bear avatar left, large WPForms v2.0 headline and a form analytics screenshot on the right.

WPForms 2.0 adds a complete form performance tracking suite inside your WordPress dashboard.

The All Forms page now shows Views, Entries, and Conversion Rate for every form, and each form gets its own analytics dashboard with views, interactions, conversion rate, abandonments, and errors over the last 7, 30, or 90 days or a custom range.

A field-by-field table shows interactions, time spent, errors, and abandonment for every field, so you can see exactly where people give up, and you can set a conversion goal to track progress.

There’s also a built-in AI chat reads your form data and tells you what is working, what is hurting conversions, and what to fix first.