SMS gets a 98% open rate. Email gets 20–28%. But both numbers come from marketing campaigns, not from the “new quote request just came in” alert sitting in your dashboard.
Here’s what each channel is actually good at once it’s wired to a form and how to run both without doubling your work.
When a user fills out a form on your site, how do you figure out what actually lead them to it? The answer to this question could help you acquire more leads and form submissions.
So, it’s important to understand what pages someone reads before they submit. Luckily for you, WPForms can record the entire journey leading up to the form submissions.
In this guide, i’ll walk you through how to switch that on and how to read what it gives you, along with how to measure your form analytics to improve conversions.
Webhooks let your WordPress forms send data to any API, not just the ones with an addon. Here’s the full setup: endpoint details, field mapping, auth headers, and a safe way to test it.
One of the toughest decisions of running a business, especially in these times of changing search algorithms, AIO, AEO, GEO, and a huge list of other acronyms is that how much should you actually spend on marketing?
The best way to answer that question is to understand which of your marketing channels is bringing you leads. And, not just a list of contacts! But, actual leads with high-conversion potential!
Search for help with this and you’ll mostly find guides written for teams who already own an enterprise attribution platform and a full CRM, and that can be difficult to afford for most small-to-medium sized businesses.
So, in this guide, I will be focusing more towards the WordPress side of things, and just a heads up that I will be mentioning several of WPForms’ features that can help you out.
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Here’s an uncomfortable truth about survey forms.
You ask your audience to rate five ideas from 1 to 5. You collect hundreds of responses. You sit down to analyze the data and… everything scores between 3.8 and 4.2.
Now what?
You still don’t know which idea to work on next. You still can’t figure out what your customers actually care about most.
Rating questions let people sit on the fence, and when everything can score a 4, you’re leaving real insights on the table.
What you need is a question where something has to win.
That’s why today, I’m excited to announce something that will completely change how you collect preference data.
Did you know that 83 million people use Mercado Pago every month?
Last year alone, the platform processed $278 billion in payments.
That scale reflects something much bigger than the popularity of a payment platform.
Mercado Pago has become a familiar part of how millions of people across Latin America buy, book, and pay online.
So when one of them reaches your payment form, can they pay the way they always do?
Starting today, yes they can!
The Paystack addon brings card, bank transfer, and mobile money payments to your forms for buyers in Nigeria, Ghana, South Africa, and Kenya.
Buyers click submit and pay in the Paystack popup in naira, cedis, rand, or Kenyan shillings, with no new field to add to your form.
Bank transfer and mobile money payments are saved as Pending, and WPForms can hold your notification emails until Paystack confirms the payment, then completes the order on its own.
Every Paystack payment shows up in WPForms » Payments, and full refunds can be issued without leaving WordPress.
The WPForms Dashboard is a new home screen that opens the moment you click WPForms in your admin menu. Stat cards across the top total up your forms, entries, payments, views, and spam across the whole site.
An Entries widget charts activity over your chosen date range with a per-form table of entries, views, interactions, and conversion rate, and a payments widget totals everything collected once a gateway is connected.
With the Geolocation addon active, Top Locations ranks the countries your visitors come from, and a Suggested Next Steps panel points to features worth turning on.
Nothing to install, as it comes with every plan, including Lite!
Every form now has its own built-in QR code generator, with nothing extra to install or buy.
Open a form’s General settings, choose the page the form lives on or paste its URL, and click Generate QR Code to copy it or download it as a PNG or a print-ready SVG.
Put it on menus, packaging, event badges, or business cards, and every scan opens your form instead of a page that only hands people something to read.
Included with every plan, including Lite; Pro and Elite plans can keep, remove, or replace the WPForms logo in the center with their own.
The Surveys & Polls addon gains a Ranking field!
Instead of scoring each option separately, respondents drag options (or tap arrow buttons on a phone) into the order they prefer, so one option always has to come first.
WPForms tallies every response into a “Times at #1” count and an average rank for each option, with a chart that makes the winner obvious.
Lay options out as a vertical list or a grid, and use Image Choices or Icon Choices in place of plain text labels.
The Mercado Pago addon brings on-page card payments built for Latin America to your forms.
Buyers enter their card details into secure, Mercado Pago-hosted fields inside the form, choose an installment plan, and pay in ARS, BRL, CLP, COP, MXN, PEN, or UYU without leaving your page.
An approved charge fires your confirmation, notifications, and integrations at the moment money actually moves, and full or partial refunds can be issued from WPForms » Payments.
WPForms takes no transaction fee, and it works with Quantities, Coupons, multi-page forms, Conversational Forms, Lead Forms, and Form Pages.