From my own experience, the success of a newsletter often boils down to the details: how it’s designed, what it says, and how it’s delivered.
It’s not just about sending content to your subscribers but rather about making sure your message resonates, engages, and ultimately drives action.
I’ve tested countless formats, styles, and ideas, and each time, I’ve learned something new about what works and what doesn’t to improve my open rates, click-through rates, and conversions.
In this post, I’ll walk you through a few ways that have helped me improve my newsletters, covering everything from writing compelling subject lines to using the right tools.