When I initially began exploring push notification tools, I wanted something reliable, easy to set up, and capable of delivering results without overcomplicating things.
That’s when I came across PushEngage, which is one of the leading push notification plugins for WordPress, with tons of features that make it easy for you to build and manage push notification campaigns.
In this review, I’ll walk you through everything I’ve learned about PushEngage, from its features to the way it integrates into everyday workflows. So, without further ado, let’s dive into it!
PushEngage Review: Is this the Best WordPress Push Notification Plugin?
PushEngage is a powerful app that allows you to create and manage push notifications for mobile and desktop users across all major browsers.
It’s a SaaS app that integrates with WordPress and also can be used with other CMS platforms. In this guide, we’ll focus on using PushEngage with WordPress.
In the next few sections, we’ll take a look at PushEngage features, ease of use, integrations, support, and pricing. I’m also going to round up with the review with my final verdict!
My Favorite PushEngage Features
PushEngage offers quite a few features, and we can’t fit all of them into this review. So while we’ll discuss some of the major features we’ve tried out, do keep in mind that there’s a lot more in store!
1. Easy Push Notifications
The basic thing you want from your push notification software is an easy way to create push notification broadcast messages. PushEngage does this exceptionally well.
Once you’ve gone through the setup process, you can get right to creating your first push broadcast with an intuitive and easy-to-use interface.
On the left of the screen, you’ll see basic configuration options such as notification, title, message, and image, with a preview area on the right of the screen, where you can see what your notifications look like in different browsers.
Once you’re done creating your notification, you can save these settings and move on to selecting your audience. And if you’re not ready to send out your notifications right away, you can simply schedule them.
Speaking of audience selection, the ability to send opt-in notifications to specific audiences is another strong feature of PushEngage, and we’ll be talking about this next!
2. Audience Groups and Smart Segmentation
Whatever your product or service, you’re likely to have different groups of users with different specific interests. If you send out the same generic push notifications to all users, you’re likely to annoy a few.
Fortunately, it’s pretty easy to create custom audience groups.
You’ll also be able to use PushEngage smart segmentation rules that allow you to automatically group users into specific groups based on factors like:
- The page on your site where they subscribed from
- Browser and device
- Location
- Custom triggers
- and so on.
One way to really drive this home is by sending users personalized notifications. With PushEngage, you can create custom notifications with geo-location, language, or time zone options.
Additionally, there is also the PushEngage Attributes API that allows you to easily incorporate user attributes like first name, address, hobby, and so on into notifications. However, you’ll need some coding skills to set this up.
Overall, we’re really impressed with the immensely powerful segmentation features of PushEngage, and we’re sure marketers will enjoy the outstanding personalization it paves the way for.
3. Triggered Campaigns
PushEngage allows you to create several types of push notification campaigns. In addition to regular push broadcasts, you can create campaigns triggered by specific user behavior types. These include cart abandonment, browse abandonment, and custom trigger campaigns.
Cart abandonment is a particularly interesting feature that eCommerce store owners will love because online shoppers frequently tend to abandon their carts, especially when shopping for the first time.
But PushEngage offers some handy tools for working around this challenge. It lets you send abandoned cart push notifications for retargeting your audience. Push notifications have really high visibility, and it’s an incredibly effective strategy for persuading your audience to get back to their carts and make a purchase.
Even better, you’ll be able to personalize these notifications by including the specific items, prices, and other details from the abandoned cart. Your retargeting capabilities will be better than ever using PushEngage’s personalization with triggered campaigns.
As we mentioned, you can also set up triggered push notifications based on other situations, such as when users have viewed transactional pages without making a transaction.
5. Flexible Styling
Another thing we really liked about using PushEngage is how flexible the styling options are. First, you’ll be able to use several subscription dialogue box types templates. You’ll be spoiled for choice, from a simple single-step opt-in to floating boxes and Safari boxes.
You’ll also be able to add a notification overlay to your notification popup box, allowing you to add some additional information.
6. Drip Autoresponders
Drip marketing has been around in email marketing for some time but is a relatively newer concept when it comes to push notifications.
The idea is that you can have push notifications dripped out to users automatically, helping to lead them down the sales funnel with no manual input.
PushEngage has a super user-friendly drip autoresponder feature that allows you to create drip campaigns this way.
Drip campaigns are one of the most successful tools that marketers have in the context of emails. But it’s remarkable how smoothly PushEngage has extended the same idea to push notifications, opening up a whole new avenue of traffic, conversions, and revenue for your business.
As an example, you can use a drip autoresponder to send a certain audience group a particular sequence of blog posts focused on one subject or product to boost engagement levels and build familiarity with your customers.
7. Advanced Analytics
Analytics are crucial to any marketing campaign, as they help you see what’s working and what isn’t.
You can get much of the data you need from analytics tools like Google Analytics and Monsterinsights, but PushEngage offers a suite of tracking metrics specifically focused on measuring your push notification campaigns.
At a single glimpse, PushEngage displays a complete report of your push notification statistics over a day, week, or month.
You can also track views, clicks, and subscribers, along with custom goals for specific events on your site across a custom range of dates. This is a great way to examine and compare just how well your push engage metrics have changed over time, giving you more insight into how you can get even better results.
8. Easy A/B Testing
When it comes to any kind of marketing, A/B testing is crucial for figuring out what works and what could be improved. During our testing, we were fascinated by the many customization options on offer, and these only add to the power of PushEngage’s A/B testing capabilities.
When you create a new notification, you can easily add A/B testing to it to create a separate notification that you can customize and have sent to selected users.
Just like with most other forms of marketing, A/B testing is a crucial component of designing successful push notification campaigns. And PushEngage’s full-fledged A/B testing notification tool lets you experiment with the title, message as well as CTAs of your notification.
PushEngage can also run an “Intelligent A/B test” for you. This is an outstandingly useful feature also available in some of the best email marketing tools like Drip.
With Intelligent A/B testing, you can run highly controlled campaign experiments by sending your variations to a sample portion of your audience for a specified duration.
It’s an excellent way of boosting your clickthrough rates on the basis of actual statistical results.
How Easy Is PushEngage to Use?
As you’ll have seen by now, PushEngage offers lots of neat features. But you may have questions about how easy it is to work with these tools since most competing apps tend to be somewhat complex.
You’ll be glad to learn that PushEngage is quite easy to work with! A few steps are required to set up PushEngage on a WordPress site, but these steps are all straightforward.
First, you’ll need to create a new account on the PushEngage website. Then you’ll need to install the PushEngage plugin on your WordPress website. Once you have, you’ll need to generate an API key which will create the connection between your site and PushEngage.
Once the connection is all set up, there are just a few more steps to run through, and then you’ll be able to create push notifications on PushEngage.
From installation to creating your first push notification, we’d say the process is quite straightforward, even though it does have a few steps to follow.
What Integrations Does PushEngage Support?
PushEngage integrates with a ton of web development platforms, browsers, e-commerce, and marketing tools. These include major platforms like WooCommerce, Magento, Wix, Weebly, Zapier, ClickFunnels, and so on.
Support & Documentation Overview
PushEngage offers two levels of support in addition to its documentation. Everyone can seek clarity on presales or general issues, but paid users are entitled to priority support via support tickets.
How Much Does PushEngage Cost?
PushEngage offers a range of pricing plans, and I’ve had the chance to explore these options myself. Here’s how they’re structured:
- Free Plan: This is a great way to get started, especially if you want to test the waters. It’s completely free and lets you use PushEngage on one site. It includes web push campaigns, Android and iOS mobile push support, and up to 30 campaigns.
- Business Plan: Starting at $9 per month (billed annually), this plan includes everything in the free version and adds more features for growing businesses. You can run unlimited campaigns and manage up to 50,000 subscribers, all on one site. It’s a solid choice if you’re looking to increase traffic and engagement.
- Premium Plan: At $19 per month (billed annually), this plan allows you to manage two sites with unlimited campaigns and up to 100,000 subscribers. It also includes advanced tools for better targeting and analytics, making it ideal for larger operations.
- Growth Plan: This is the most advanced plan, starting at $39 per month (billed annually). It supports up to three sites, unlimited campaigns, and up to 250,000 subscribers. It’s designed for businesses that want to use more personalized campaigns to recover missed opportunities and maximize results.
All the plans come with a 14-day money-back guarantee, which I found reassuring when I first signed up. From my experience, PushEngage provides enough flexibility to fit different business needs and sizes, and upgrading as you grow is straightforward.
Is PushEngage Actually Worth It?
When I first started using PushEngage, I wasn’t sure how much of a difference push notifications would make for my website. After trying it out, I quickly saw the value it brings. PushEngage makes it easy to send notifications to my visitors, even after they leave my site. I’ve used it to share updates, promote offers, and engage my audience.
What I like most is how simple it is to set up and use. I didn’t need to be a tech expert to get started, and the interface is straightforward. The segmentation options are a big plus, letting me send messages to the right group of people based on their behavior. While the features are great, I also appreciate that it integrates with other tools I already use.
From my experience, PushEngage is worth it for anyone looking to stay connected with their audience. And did you know PushEngage uses WPForms to automate tasks and communicate with customers? Find out more about how PushEngage uses WPForms, and you might pick up a tip or two for your own site!
PushEngage Review — FAQs
PushEngage is a popular WordPress plugin that our readers love hearing about. Here are answers to some common queries about it:
What features does PushEngage offer for web push notifications?
PushEngage provides tools for creating push notifications, audience segmentation, scheduling campaigns, and tracking performance. It also includes automation options like drip campaigns and triggered messages.
How does PushEngage compare to other push notification services?
PushEngage stands out for its ease of use, detailed targeting options, and ability to handle large audiences. Its automation features and integrations make it a competitive choice.
Is PushEngage suitable for eCommerce websites?
Yes, PushEngage works well for eCommerce. It helps recover abandoned carts, promote special offers, and notify customers about new products or sales.
How user-friendly is PushEngage for beginners?
PushEngage is beginner-friendly with a simple setup process and an intuitive interface. Most features are easy to understand, even without prior experience.
Is there a free trial available for PushEngage?
Yes, PushEngage offers a free plan that allows users to try basic features before upgrading to a paid plan for advanced options.
How effective are PushEngage’s targeting and segmentation features?
PushEngage’s targeting and segmentation are effective for reaching specific groups of users. You can target based on location, device, or behavior, which helps improve engagement.
What is the success rate of push notifications?
Push notifications generally have higher click-through rates compared to emails, with many users engaging instantly. The exact success rate depends on the content and audience targeting.
Next, Check Out the Best Marketing Automation Tools for WordPress
Marketing automation tools are a great way to increase efficiency so you can focus on other important tasks. Want to learn which ones we’d recommend? Here’s our guide to the top marketing automation tools for WordPress.
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